logo

Managing Communication, Knowledge and Information INTRODUCTION 3 1.1 Range of decisions taken by Costa Coffee 4 1.2 Information required to ensure effective judgement taking 5 1.4 External sources of

   

Added on  2020-06-04

12 Pages3408 Words356 Views
Managing Communication,Knowledge and Information

Table of ContentsINTRODUCTION............................................................................................................................31.1 Range of decisions taken by Costa Coffee............................................................................41.2 Information required to ensure effective judgement taking..................................................51.3 External as well as internal sources of information and understanding................................51.4 Recommendation for improvements ....................................................................................6TASK 2............................................................................................................................................62.1 Various stakeholders for the process of decision making.....................................................62.2 Various Channels of communications to invite stakeholders................................................72.3 Interest and feedback of stakeholder.....................................................................................82.4 Strategy for new product development – Costa Coffee.........................................................8TASK 3............................................................................................................................................93.1 Current communication structure and system- Costa Coffee ...............................................93.2 Methods to improve the current communication mediums between Costa Coffee UK andthe local community. ..................................................................................................................93.3 implementation plans to improvise the current communication: Costa Coffee..................93.4 Personal plan to improve your own communication skills................................................10TASK 4 .........................................................................................................................................104.1 Method of data collection, formatting, storage and dissemination at Costa Coffee UK. ...104.2 Changes to improve identified methods used by Costa Coffee..........................................114.3 Implement users-friendly strategy that can improve access and usage of systems in CostaCoffee UK. ...............................................................................................................................11CONCLUSION .............................................................................................................................11

INTRODUCTIONIn today's era of immense competition the success and growth of a firm depends upondecision making capability and efficiency of business. Gaining information is essential as it actsas backbone of firm it by analysing this company get the knowledge about the market scenario,competitor strategies, taste and preference of people etc. which further needs to be effectivelycommunicated to formulate appropriate and most distinctive strategies to cope up with frequentlyachieving market environment (Barak, 2016). Costa Coffee is world's renowned multinational coffee house company which wasestablished in 1971with its base in Dunstable, UK. The chain operates more than 3401 storesthroughout 31 countries.The assignment will discuss how Costa Coffee perfectly blends up information andknowledge with effective communication network to take business related decisions. It will alsodiscuss how company identifies it stakeholders and involve them in decision making process todevelop business connections with them. Moreover it will also brief about communicationprocess Costa Coffee uses along with advising various ways to enhance its effectiveness. TASK 11.1 Range of decisions taken by Costa CoffeeIn order to be figurehead in market and to achieve and edge over competitors it is essential for abusiness to be very calculative in its decision making by planning out its day to day activities andsetting out targets at various functional levels for achieving a specified outcome within set timeframe to enhance profitability and growth of business. For making its marketing strategieseffective an enterprise divides its business planning decision process into three levels i.e.strategic decision, operational decision and tactic decisions (Beebe and Masterson, 2014). Thestrategic levels decisions are the most important decisions having long term impact on businessand involves major actions to be taken by top management which are related to companiespolicies, procedures or operations. For instance Costa Coffee strategic decisions involves therecent decision taken related to business expansion strategy with particular focus on China andAsia Pacific regions. The tactic decisions are taken by middle level management to implementstrategic decisions and generally involves planning work flows, finding out problems related toparticular process etc. For instance in Costa Coffee tactic decisions related to exploiting various

market segments in China and Asia Pacific so as to penetrate the market by identifying mostappropriate target audience to enhance brand growth. The operational decisions requires lessbusiness judgement and is related to day to day working in accordance with nature of events.For instance, in Costa Coffee in reference to their business expansion plan the lower levelmanagers formulates strategies like exploring information related to various methods that couldbe adopted using technology (Caballero, Honeywell International Inc., 2015). These includesadapting various mobile apps for promoting their brand in selected target audience to enhancetheir sales. 1.2 Information required to ensure effective judgement takingInformation forms the key factor which helps an organisation to gain knowledge of actualmarket situation that facilitates efficient and effective decision making by a firm. In case ofCosta Coffee requires mentioned below information for plan out decisions on its variousstrategies and issues:- Competitors:- Firms in this industry are prone to entry and exit barriers as hugeinfrastructure and branding cost are involves to set up operations. With presence of anumber of local, national and international competitors like Starbucks it impacts theaverage revenue per customer for the firm. Also, as coffee culture is still a new trend indeveloping countries Costa Coffee have to carefully take decisions related to its marketstrategies ( Clegg, Kornberger and Pitsis, 2015).Customer Inclination:- It determine analysing the needs and wants of customers so thatmarket could be captured and served by catering customers demands. In a country likeUK which earlier used to have tea culture Costa Coffee manges to reverse tendency ofcustomers resulting in people now preference both tea and coffee.Market:- Information related to market reveals current trends prevailing in businessenvironment related to taste and preferences, quality and distinctiveness of products andservices offered by a firm. Along with its target audience. Costa Coffee target age groupof 15-45 years who likes to experiment with new and innovative blended beveragesoffered by company.

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Managing Communication, Knowledge and Information: A Case Study of Costa Coffee UK
|22
|3943
|497

Managing Communication Information and Knowledge : Report
|14
|5024
|80

Unit 16: Managing Communication, Knowledge and Information Assignment
|32
|4094
|55

Report on Managing Communication, Knowledge and Information
|10
|2944
|153

Managing Communication, Knowledge and Information
|9
|367
|71

MANAGING COMPUNICATION TABLE OF CONTENTS Introduction 3 Task 13
|18
|4599
|118