(J) Journals

The provided assignment content is a collection of research papers, patents, and online resources related to managing communication. The topics covered include strategic public relations management, crisis communication, organizational communication, and mobile device apps in product design. There are also studies on managing tensions around effective communication in the emergency department, physicians' perspectives on managing dimensions of communication, and managing communication preferences during fundraising events. Additionally, there is a focus on nonverbal behavior and communication, supply chain management, and human communication theory and research.

MANAGING COMMUNICATIONS,
KNOWLEDGE AND INFORMATION
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TABLE OF CONTENTS
INTRODUCTION ...............................................................................................................................3
TASK 1.................................................................................................................................................3
1.1....................................................................................................................................................3
1.2....................................................................................................................................................4
1.3....................................................................................................................................................5
1.4....................................................................................................................................................5
TASK 2 ................................................................................................................................................5
2.1....................................................................................................................................................5
2.2 ...................................................................................................................................................6
2.3 ...................................................................................................................................................6
2.4 ...................................................................................................................................................7
TASK 3 ................................................................................................................................................7
3.1....................................................................................................................................................7
3.2....................................................................................................................................................8
3.3....................................................................................................................................................8
3.4....................................................................................................................................................9
TASK 4.................................................................................................................................................9
4.1....................................................................................................................................................9
4.2..................................................................................................................................................10
4.3..................................................................................................................................................10
CONCLUSION ..................................................................................................................................11
REFERENCES...................................................................................................................................12
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INTRODUCTION
Communication process is vital for ensuring successful execution of business operations
(Coombs, 2014). Proper interaction between stakeholders is essential for running all the activities of
enterprise in a productive manner. Present report explains about the significance of communication
for stakeholders of corporation. Importance of decisions that are required to be taken for
accomplishing the desired objectives of enterprise have been mentioned. In addition to this,
different kinds of information and knowledge required for ensuring effective decision taking has
been discussed. Furthermore, a brief assessment of extrinsic and intrinsic sources of information
and understanding has been done. The report has described about different stakeholders of company
that affect its decision making process. Moreover, some recommendations have been mentioned for
making improvement in the communication process of organization. A strategy is recommended for
improving access to system of knowledge and information in the venture.
TASK 1
1.1
Setting a new business venture requires a systematic approach and appropriate planning
(Oetzel and et.al., 2015). It is critical that a detailed analysis of external and internal business
environment should be done for ensuring growth and success of the business. The new food shop
naming ABC is about to get opened. Different information are required for taking proper decisions
for the new venture. The management needs to take decision regarding different types of
operational activities of enterprise. Decisions need to be taken at various levels of organization and
support of all staff members is critical for making an appropriate action plan (Chambers, 2015).
Senior level management is required to take decisions regarding overall objectives of venture.
Financial and other investment related judgement are also done by individuals working at senior
level. Top management people decides about long term goals of company and strategies for
achieving the targets is also formulated by them. All decisions taken at senior management level
comes under the category of unstructured judgements. Approval of budget and other resources is
also required to be done at this level for opening ABC venture. At middle level management, short
term strategies are decided for accomplishing long term planning of company. Marketing plan for
selling commodities of food shop is developed by the managers that are working at middle level
management. Semi-structured decisions are taken and short term goals are set at this stage which
supports in achieving long term objectives of the corporation (Nachtergaele and Dauwe, 2014).
Employees working at lower level get involved in taking decision for running day to day operations
of the venture.
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(Source- Beck, 2012)
1.2
Opening a new food shop naming ABC requires a critical approach from management side
and proper decisions are needed to be taken for assuring growth and success of the venture
(Eisenberg and et.al., 2013). The decisions needed to be taken at management levels like senior,
middle and lower. Taking appropriate judgements about business requires some data and it is
assertive that owners of new food shop should collect the same so that appropriate decisions can be
taken for the venture. Proper information is required about sources of suppliers and cost of products
which the food shop is taking from them. The middle level managers need to have knowledge about
functioning of various departments. It is essential that they should remain in touch with senior level
management people and also, with the employees that are working at lower level. ABC enterprise is
dealing in consumer oriented business and it is critical that detailed information about needs and
requirements of the clients should be identified (Harrison, 2016). It will support in delivery of
goods as per the requirement of consumers. Legal and regulatory framework formulated by the
government needs to be considered so that no unlawful activities would be done at ABC shop.
Manpower is the biggest asset for an organization and it is required that management of the venture
should keep detailed information about them so that their potential should be utilized in an effective
manner.
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Illustration 1: Decision making process

1.3
Owners of ABC food shop are required to take appropriate decisions for running day to day
operations of the venture. It is assertive that proper data and information should be collected for
taking decisions about business. The sources can be external and internal that can be used for
collecting information (Austin and Pinkleton, 2015). Consumers of firm come under the extrinsic
source and identifying their requirements and preferences will support in delivering goods as per
their needs. Questionnaire method can be used for collecting data from the buyers and complete
information is needed to be evaluated properly so that proper action plan can be developed for
setting the business. Suppliers also come in the category of external source of information that
renders details about cost, features and attributes of various food products that company can sell in
its food shop. Internal sources include annual sales report as well as data and information assembled
from staff members along with knowledge shared by the top management people. The external data
can be assembled by hiring an outside agency for conducting survey and internal information can be
collected by taking assistance from the line managers (Longest and Darr, 2014). It is assertive that
information should be recorded properly in a protective way so that appropriate strategies for
starting ABC food shop can be developed.
1.4
Management of ABC food shop can collect information required for taking decisions of the
enterprise through external and internal sources. Some improvement can be made in existing
process of data collection so that authentic and reliable information can be assembled (Kramer,
2014). Regular interaction can be done with suppliers of the venture by making use of advanced
technological tools. E-mails can be sent on weekly basis for collecting information from them. Use
of social media platforms can be done for making interaction with the consumers. Millions of users
access these sites and recommendations can be taken from the buyers. It will support in setting the
food shop and arranging products as per the requirement of purchasers. Line managers need to be
trained properly so that they can collect the required details from them in an appropriate way. A
written document can be prepared stating detailed information taken from the staff members of
organization (Dean and Oetzel, 2014). Authentic and reliable data can be assembled by making
necessary changes in the existing process. Suggestions given here will support in setting up the
business for ABC food shop in an effectual way.
TASK 2
2.1
Stakeholders play a significant role in the decision making process of the organization.
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Positive contribution played by them aids in taking proper and appropriate judgment for the
enterprise (Beck and et.al., 2012). Shareholders of the venture invest money and they have right to
know each and every action taken by the management. Information can be collected through them
about financial investment that they have made in the business. There suggestions will aid in
making necessary improvements in the strategies that have been planned for starting ABC food
shop. Suppliers render data about cost, features and quality of the food product that is supplied by
them to the ABC enterprise. They are accountable for supplying good quality material so that
growth and success of the ABC food shop can be ensured. Employees of the venture supports in
executing desired operations of the enterprise. There actions may affect the overall decision making
process of the new venture. Consumers of the firm provide financial revenues to the business and it
is assertive that there requirements and preferences should be considered (Moran, Abramson and
Moran, 2014). Government formulate policies for running business opeartions in theformulated by
state and all the legal guidelines needs to be followed by ABC venture. All these stakeholders affect
the decision making process of the enterprise.
2.2
A proper communication channel developed in the organization aids in making proper
interaction with the stakeholders of the enterprise. Different type of methods and techniques can be
adopted for making interaction with the stakeholders of the venture. E-mails can be sent to the
suppliers of the venture at weekly basis for taking required details and information from them
(Forstall and et.al., 2015). In addition to this telecommunication can also be done with them so that
faster delivery of messages can be ensured. Use of social networking sites like Facebook and
Twitter can be taken for making contacts with the buyers. Business letters can be sent to them at
frequent basis in which they can be informed about various food products offered by the ABC
venture. It will aid in enhancing consumer base for the enterprise and regular interaction with them
also be made possible by making use of this technique. Assistance of line managers can be taken for
making communication with in the enterprise. General information can be posted at public notice
board and weekly meetings can be arranged for taking opinions and suggestions from them
(Stadtler, 2015). Local community people can be informed about various food products of ABC
food shop by publishing advertisements in the newspapers. It will support in doing promotion of the
venture and customer base for the enterprise can also be enhanced by making use of this technique.
2.3
Decision making process is very complex activity and it is critical for the ABC business to
take appropriate judgements. Involvement of all the stakeholders can be taken for taking reliable
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and effective decisions for the business (Page, 2013). This initiative will support in getting good
recommendations and suggestions of the stakeholders. Proper and regular communication with
them aids in making necessary improvements in organizational structure. Employees can be
involved in the procedure and a open discussion session can be arranged with them where there
views can be taken for developing a action plan for the enterprise. Information about the open
discussion session can be given to them through mobile phone messages. A meeting can be arranged
for shareholders and suppliers and further planning for the venture can be done by discussing with
them. It will assist in taking innovative and useful ideas for starting up the food shop and growth
and success for the business can be ensured by taking useful contribution of stakeholders (Ruck,
and Welch, 2012). Attractive business letters can be designed and sent to the consumers so that they
can be made aware about the attributes of food shop and they should also be encouraged for giving
their opinions about their expectation from the food shop. The data collected from the consumers
can be used by the management in the decision making process.
2.4
Involvement of all the stakeholders in the decision making process aids in taking effective
and strategical decisions for starting ABC food shop. Making improvements in the existing process
will assist in modifying the overall decision making procedure (Gomes and et.al., 2013). Engaging
all the stakeholders for taking judgement for the venture is a positive step and it will contribute in
making healthy and conductive relationship with all the stakeholders of the enterprise. Use of
advanced ICT (Information and communication technology) can be taken for making alteration in
the existing processes. E-mails and mobile messages can be sent to individuals for ensuring faster
delivery of information. Use of social networking sites will aid in taking contribution of the
stakeholders in cost effective and time saving manner. Fast delivery of messages to suppliers,
shareholders and consumers can be ensured by making use of these sites (Dean and Oetzel, 2014).
Facebook, Twitter and Instagram provide effective medium for transferring the information to
various stakeholders of the organization. Open door policy can also be adopted in which all the
individuals involved in the decision making process should be encouraged for giving their
recommendations with out hesitating.
TASK 3
3.1
Initiatives taken by management of ABC food shop has supported in establishing the
venture. Currently good business is done by the enterprise and for enhancing growth of the firm
more improvements can be done in the existing processes (Siegman and Feldstein, 2014).
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Expansion of the business operations can be done by opening more outlets, extending goods and
services and by developing the distribution channels. The venture can enter into online business for
enhancing the present consumer base of the enterprise. Existing communication channel is effective
and various methods are used under it for making interaction with the stakeholders of the venture.
In the ABC Downward communication process is used for informing the employees about various
decisions of the business. Policies and strategies formulated by the management are shared with the
staff member by making use of this technique. Upward communication process is used in which
staff members share their work related issues with the top management. Line managers play a
significant role in transferring the information between upper and lower level employees (Heath and
Bryant, 2013). They work as a link between top management and middle level management and
contribute in making appropriate communication between them. Horizontal communication is used
for giving and taking information to supplies, consumers and shareholders. In this method important
information and knowledge is shared with them which aids in keeping them update with all the
functions of venture.
3.2
Existing communication process of the ABC food enterprise can be improved my making
some modification in the current systems. Communication is a critical and complex business
function and plays a significant role in ensuring growth and success of the enterprise (Kramer,
2014). Proper delivery of messages to shareholders, suppliers, consumers and employees is
necessary. It is responsibility of top management to ensure that reliable and authentic information is
transferred to the stakeholders. Sometimes distortions occur while the message is transferred and it
is assertive that this problems should be solved so that proper information should be transferred to
the stakeholders. The enterprise uses upward Downward communication channel for transferring
the policies of the company to the staff members. upward communication is used in which line
managers discuss the work related problems of the employees with the top management. Initiatives
can be taken for involving staff members in the decision making process of the enterprise. For
ensuring proper delivery of messages line managers and supervisors should be given direction
(Gomes and et.al., 2013). They should be instructed for checking all the written documents like E-
mails, business letters and record keeping registers before sending them to the stakeholders. Use of
ICT will aid in accomplishing this objective and faster delivery of messages can also be done by
making use of this technique.
3.3
Implementation of the improvements in the communication channel of ABC venture
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requires involvement of top management. It is require that all the staff members should have
effective communication skills which include speaking and writing skills (Austin and Pinkleton,
2015). Proper delivery of messages and information to the stakeholders of the business can be
ensured by effective interaction of the staff members. A training session can be arranged in the
organization in which a outside trainer can be appointed for imparting speaking and listening skills
to the staff members. All the employees should be informed about the session by sending them E-
mails. It should be made mandatory for all the staff members to join the training program. This
initiative will support in enhancing communication skills of the staff members. They will become
competent for making proper communication with the stakeholders including consumers, suppliers
and shareholders (Longest and Darr, 2014). Horizontal communication needs to be improved and
top management should encourage employees for making interaction with each other. Staff
members can be encouraged for making use of electronic devices such as computers and mobile
phones for making interaction with subordinates and supervisors.
3.4
A communication plan assist in making improvements in the skills and knowledge of the
leader of ABC enterprise. I need to improve some of my skills so that I can effectively accomplish
my assigned work. As a leader of the business I need to make interaction with the suppliers,
shareholders and employees (Harrison, 2016). I need to have good speaking skills and listening
skills for the same, it will support me in developing positive relation with the stakeholders of the
venture. I will work on enhancing my speaking skills and for that a short term coaching program
can be joined. I will take regular feedback from my subordinates and superiors for making
necessary changes in my speaking skills. I will regularly watch television news and hear radio
programs for enhancing my listening skills. I will read books, newspapers and novels for learning
new words and increasing my vocabulary. For making improvements in my body gestures I will
join seminars and conferences for learning new methods for presenting myself in a better way. I will
use new and attractive words while sending E-mails and making written documents. All these
techniques will support in me in making necessary improvements in my existing communication
skills. I will make a proper time schedule for achieving the desired targets in appropriate way.
TASK 4
4.1
Data and information are required for developing action plan for the business (Kramer,
2014). Management of ABC venture uses effective methods for collection, formatting, storage and
dissemination of the knowledge and information. It aids in getting authentic and reliable data that
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can be used for making efficient strategies for the business (Nachtergaele and Dauwe, 2014).
Currently line managers are made responsible for gathering internal data and information. They are
instructed for preparing a written document in which they need to mention about all the knowledge
and details that they have collected from intrinsic resources. The ABC enterprise takes support from
outside external survey agency for collecting external data and information. It takes financial
resources of the organization and assurity of reliability of the data is also not assured when
assistance of outside agency is taken. There is no cross-checking of information rendered by the line
managers and due to this problems are created in formulating business plans. The external agency
provide information about preferences and requirements of the consumer (Eisenberg and et.al.,
2013). All the data collected is recorded in written document and kept in a separate room for
ensuring protection of the data. A data analyst has been employed by the management which works
for doing formatting and dissemination of the data collected by the management of ABC enterprise.
4.2
The existing process of ABC enterprise for collecting, formatting, disseminating and storing
the data is effective. There are some loopholes in the existing process which can be rectified by
taking effective measures. Modification in the current procedures will aid in gathering authentic
data for making action plan for the business (Chambers, 2015). Reliability of intrinsic information
rendered by them can be ensured by verifying all the data collected by them. Use of advanced
technology will aid in accomplishing this objective. E-mails can be sent to all the staff members and
they should be instructed for verifying the information rendered by line managers. Company pays
huge monetary funds to external survey agency which works for collecting extrinsic data for ABC
venture. Instead of taking assistance from outside agency company can appoint staff members for
collecting the data. it will save cost of the company for gathering information and the money can be
used for some other business work. Use of electronic devices like computers, calculators, fax
machines and printers can be taken for better collection, formatting and storage of data (Oetzel and
et.al., 2015). Making these modification in existing system will aid in collecting reliable and
productive information.
4.3
The management of ABC enterprise can take significant steps for improving access to
systems of knowledge and information. This initiative will support in strengthening the business
and also aids in ensuring growth and success of the venture. Use of advanced technology can be
taken for accomplishing this objective. Online website of ABC enterprise should be updated from
time to time so that all the stakeholders can access the data and information as per their convenience
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and suitability. IT experts can be employed for developing and updating the website of the
enterprise (Managing communication, 2016). supervisors and line managers should be instructed
for providing data and information to the employees whenever they ask for it. Printers can be used
for giving the required knowledge in printed format. A small library can be opened in the enterprise
where all the data related to working of the ABC venture should be kept. It will assist in ensuring
faster access of information and knowledge in the organization. The management can take
assistance from a outside consultancy for managing the database in the venture. All this techniques
will support in providing access of data to all the stakeholders of the business. Growth and success
of the venture can also be ensured by taking this initiative (Coombs, 2014). It will also aid in
developing existing processes of the enterprise including database management and development of
relation with the stakeholders of the enterprise.
CONCLUSION
Present report concludes that managing communication and information in an enterprise aids
in achieving desired goals of the business. Starting a new food business requires proper planning
and strategical approach. Appropriate decisions needed to be taken for running the operational
activities of the venture. Data and information should be gathered from authentic and reliable
source and a effective procedure needs to be followed for collection, formatting, storage and
dissemination of the data. All the stakeholders of the business should be included in the decision
making process of the enterprise. Effective communication channel needed to be developed in the
organization for transferring the messages and information in an effective manner.
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REFERENCES
Books and Journals
Austin, E.W. and Pinkleton, B.E., 2015. Strategic Public Relations Management: Planning and
Managing Effective Communication Campaigns (Vol. 10). Routledge.
Beck, C.C.M. and et.al., 2012. Methods and system for creating and managing identity oriented
networked communication. U.S. Patent 8,316,128.
Chambers, C.A., Universal Electronics Inc., 2015. System and method for managing
communication links. U.S. Patent 9,203,579.
Coombs, W.T., 2014. Ongoing crisis communication: Planning, managing, and responding. Sage
Publications.
Dean, M. and Oetzel, J.G., 2014. Physicians’ perspectives of managing tensions around dimensions
of effective communication in the emergency department. Health communication, 29(3),
pp.257-266.
Eisenberg, E.M. and et.al., 2013. Organizational communication: Balancing creativity and
constraint. Macmillan Higher Education.
Forstall, S. and et.al., 2015. Portable multifunction device, method, and graphical user interface
for managing communications received while in a locked state. U.S. Patent 9,049,302.
Gomes, A. P. and et.al., 2013. Declining NAD+ induces a pseudohypoxic state disrupting nuclear-
mitochondrial communication during aging. Cell. 155(7). pp.1624-1638.
Harrison, S., 2016. Disasters and the media: Managing crisis communications. Springer.
Heath, R. L. and Bryant, J., 2013. Human communication theory and research: Concepts, contexts,
and challenges. Routledge.
Kramer, M.W., 2014. Managing uncertainty in organizational communication. Routledge.
Longest Jr, B.B. and Darr, K.J., 2014. Managing Health Services Organizations and Systems,
(MHSOS). Health Professions Press, Inc..
Moran, R.T., Abramson, N.R. and Moran, S.V., 2014. Managing cultural differences. Routledge.
Nachtergaele, L. and Dauwe, W., 2014. Towards solutions III: Managing people: Communication,
participation, planning.
Oetzel, J. and et.al., 2015. Managing communication tensions and challenges during the end-of-life
journey: perspectives of Māori kaumātua and their whānau. Health communication. 30(4).
pp.350-360.
Page, T., 2013. Use of Mobile Device Apps in Product Design. International Journal of Green
Computing (IJGC). 4(1). pp.18-34.
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Ruck, K. and Welch, M., 2012. Valuing internal communication; management and employee
perspectives. Public Relations Review. 38(2). pp.294-302.
Siegman, A. W. and Feldstein, S., 2014. Nonverbal behavior and communication. Psychology
Press.
Stadtler, H., 2015. Supply chain management: An overview. In Supply chain management and
advanced planning (pp. 3-28). Springer Berlin Heidelberg.
Online
Managing communication. 2016. [Online]. Available through: <http://www.institute-of-
fundraising.org.uk/code-of-fundraising-practice/faqs-on-managing-preferences/>. [Accessed on
5th October 2016].
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