What Are the Most Popular Methods for Managing Continuous
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Running head: MANAGING CONTINOUS IMPROVEMENTS
Managing Continuous Improvements
Name of the Student:
Name of the University:
Author’s Note:
Managing Continuous Improvements
Name of the Student:
Name of the University:
Author’s Note:
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MANAGING CONTINOUS IMPROVEMENTS
Table of Contents
Assessment Task 1.....................................................................................................................2
Key Systems and Processes...................................................................................................2
Operational Measures of Performance...................................................................................3
Monitoring Tools.......................................................................................................................4
Variances Affecting the Operations.......................................................................................6
Strengths and Weakness Trends.............................................................................................7
Expert Opinion Analysis........................................................................................................8
Assessment Task 2.....................................................................................................................8
Improvement of Performance................................................................................................8
Individual Briefing and Consultation Services........................................................................10
Assessment Task 3...................................................................................................................12
Part 1- Action Plan- Transition and Communication Plan...................................................12
Contingency Plan- Translation and Communication...........................................................13
Evaluation and Continuous Improvement Schedule............................................................15
Evaluation of the Results.....................................................................................................15
Conclusion................................................................................................................................15
Bibliography.............................................................................................................................17
MANAGING CONTINOUS IMPROVEMENTS
Table of Contents
Assessment Task 1.....................................................................................................................2
Key Systems and Processes...................................................................................................2
Operational Measures of Performance...................................................................................3
Monitoring Tools.......................................................................................................................4
Variances Affecting the Operations.......................................................................................6
Strengths and Weakness Trends.............................................................................................7
Expert Opinion Analysis........................................................................................................8
Assessment Task 2.....................................................................................................................8
Improvement of Performance................................................................................................8
Individual Briefing and Consultation Services........................................................................10
Assessment Task 3...................................................................................................................12
Part 1- Action Plan- Transition and Communication Plan...................................................12
Contingency Plan- Translation and Communication...........................................................13
Evaluation and Continuous Improvement Schedule............................................................15
Evaluation of the Results.....................................................................................................15
Conclusion................................................................................................................................15
Bibliography.............................................................................................................................17
2
MANAGING CONTINOUS IMPROVEMENTS
Assessment Task 1
Key Systems and Processes
a. Supply Chain: The supply chain function for a business is important and the same
systematically helps the management to reach out to more and more customers so that
the reach of the business can be extended. The policy of the business is to deliver
products on the basis of orders received. The sales team of AC Gilbert aims to
promote the sales and receive orders from customers while the distribution team
arranges for the transport of products to the customers or retailers from the
warehouse. The supply chain which is followed by the business is efficient and
thereby can assist the business to generate more revenue in long run.
b. Operational System: The operational process of the business is devised considering
the long terms goals and objectives of the business. The management of the company
focuses on reducing the costs of operations and systematically enhance advertisement
costs so that the products and activities of the business are appropriately promoted. In
addition to this, the management of the company is also formulating appropriate
policies to ensure that the business is able to survive in the market. The operational
process of the business needs to be much more efficient so that more production can
be made and overall sales can be increased for the company. The overall review of the
operational process is the responsibility of the senior management of the company and
all necessary steps are taken in order to achieve this target.
c. Product/Service Delivery: The production department of AC Gilbert only focuses on
manufacture of toys and once the process is completed the toys are transferred to the
care of the distribution unit. The business distributes toys in two manners which is
either to the customers directly or to the retailers. The product and service delivery
forms an important function which is carried out by sales and distribution department
MANAGING CONTINOUS IMPROVEMENTS
Assessment Task 1
Key Systems and Processes
a. Supply Chain: The supply chain function for a business is important and the same
systematically helps the management to reach out to more and more customers so that
the reach of the business can be extended. The policy of the business is to deliver
products on the basis of orders received. The sales team of AC Gilbert aims to
promote the sales and receive orders from customers while the distribution team
arranges for the transport of products to the customers or retailers from the
warehouse. The supply chain which is followed by the business is efficient and
thereby can assist the business to generate more revenue in long run.
b. Operational System: The operational process of the business is devised considering
the long terms goals and objectives of the business. The management of the company
focuses on reducing the costs of operations and systematically enhance advertisement
costs so that the products and activities of the business are appropriately promoted. In
addition to this, the management of the company is also formulating appropriate
policies to ensure that the business is able to survive in the market. The operational
process of the business needs to be much more efficient so that more production can
be made and overall sales can be increased for the company. The overall review of the
operational process is the responsibility of the senior management of the company and
all necessary steps are taken in order to achieve this target.
c. Product/Service Delivery: The production department of AC Gilbert only focuses on
manufacture of toys and once the process is completed the toys are transferred to the
care of the distribution unit. The business distributes toys in two manners which is
either to the customers directly or to the retailers. The product and service delivery
forms an important function which is carried out by sales and distribution department
3
MANAGING CONTINOUS IMPROVEMENTS
in collaboration and they are also responsible for appropriate promotion of the
products. In addition to this, the management of the company focuses on efficient
customer services so that a favourable reputation of the business can be built.
Operational Measures of Performance
The operational process of AC Gilbert can be reviewed effectively with the help of
different parameters. Some of these parameters are incidental to the production and sales
process and some of the same are explained below in details:
ï‚· KRAs: The key result areas for a business is considered to be important as the same
assists the senior officials to measure the performance in terms of quality of the
products, cost per products, raw material consumed. The Key results areas for the
business includes the efficiency level of the employees which is crucial factor for the
sales department. If the workers are efficient than the sales process can be conducted
in a smooth manner. The management of AC Gilbert can enhance the efficiency level
of the employee by initiating a proper training program for the employees.
ï‚· KPIs: The key performance indicators are estimates which helps a business determine
if the current level of performance of the business is appropriate or not. The common
KPIs which can be identified are profits, increase in the sales volume of the company,
ease of availability of financing sources. In addition to this, the success of the
business in the market and also the brand name in the market can also be covered
under KPIs for a business.
ï‚· Financial Performance of the Business: In order to assess the financial performance
of a business, the management of the company can consider different estimates such
as profit, share value of the company, returns on investments. The management can
compute some key financial ratios which are important to assess the financial position
of the business and also assess different areas of performance of the business.
MANAGING CONTINOUS IMPROVEMENTS
in collaboration and they are also responsible for appropriate promotion of the
products. In addition to this, the management of the company focuses on efficient
customer services so that a favourable reputation of the business can be built.
Operational Measures of Performance
The operational process of AC Gilbert can be reviewed effectively with the help of
different parameters. Some of these parameters are incidental to the production and sales
process and some of the same are explained below in details:
ï‚· KRAs: The key result areas for a business is considered to be important as the same
assists the senior officials to measure the performance in terms of quality of the
products, cost per products, raw material consumed. The Key results areas for the
business includes the efficiency level of the employees which is crucial factor for the
sales department. If the workers are efficient than the sales process can be conducted
in a smooth manner. The management of AC Gilbert can enhance the efficiency level
of the employee by initiating a proper training program for the employees.
ï‚· KPIs: The key performance indicators are estimates which helps a business determine
if the current level of performance of the business is appropriate or not. The common
KPIs which can be identified are profits, increase in the sales volume of the company,
ease of availability of financing sources. In addition to this, the success of the
business in the market and also the brand name in the market can also be covered
under KPIs for a business.
ï‚· Financial Performance of the Business: In order to assess the financial performance
of a business, the management of the company can consider different estimates such
as profit, share value of the company, returns on investments. The management can
compute some key financial ratios which are important to assess the financial position
of the business and also assess different areas of performance of the business.
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MANAGING CONTINOUS IMPROVEMENTS
ï‚· Sample Service Level Agreement: The service agreement which is allowed to the
customers by the service provider is called a sample service level document. It is to be
noted that this document is considered to be the basis for providing the goods and
services to the people. A sample level agreement is shown below:
Authority Name and Signature Date
Sales Manager 15.06.20
Marketing Executives 15.06.20
Monitoring Tools
The monitoring activities which is the responsibility of the senior management is
considered to be important for optimizing the performance of the business and thereby
improve the performance of the business considering the long run goals of the entity. In order
to effectively monitor and review the activities of AC Gilbert, the senior management can
consider the following tools:
1. Budgets: This is an efficient tool which the management can use to measure financial
performance of the business and also exercise control over the activities of the
business. Besides, these budgets can be used for planning process and setting targets.
The targets which are set by the senior officials are expected to be followed by all
departments.
2. Performance Evaluation report: This is a form of written report which is submitted
to the senior officials either in quarterly or monthly basis for demonstrating the
performance and implementation of policies of the entity. The performance evaluation
MANAGING CONTINOUS IMPROVEMENTS
ï‚· Sample Service Level Agreement: The service agreement which is allowed to the
customers by the service provider is called a sample service level document. It is to be
noted that this document is considered to be the basis for providing the goods and
services to the people. A sample level agreement is shown below:
Authority Name and Signature Date
Sales Manager 15.06.20
Marketing Executives 15.06.20
Monitoring Tools
The monitoring activities which is the responsibility of the senior management is
considered to be important for optimizing the performance of the business and thereby
improve the performance of the business considering the long run goals of the entity. In order
to effectively monitor and review the activities of AC Gilbert, the senior management can
consider the following tools:
1. Budgets: This is an efficient tool which the management can use to measure financial
performance of the business and also exercise control over the activities of the
business. Besides, these budgets can be used for planning process and setting targets.
The targets which are set by the senior officials are expected to be followed by all
departments.
2. Performance Evaluation report: This is a form of written report which is submitted
to the senior officials either in quarterly or monthly basis for demonstrating the
performance and implementation of policies of the entity. The performance evaluation
5
MANAGING CONTINOUS IMPROVEMENTS
report can be used for identifying any variances at the initial stages and thereby make
necessary amendments in the work processes of the entity.
In case of a product delivery service, the control measures which can be followed by the
business are listed below in details:
1. Customer Satisfaction Index: The index helps the business assess the level of
satisfaction which the customer derives from the service. This process is also a means
of showing the interest of the customers in the activities of the business. The
customers provide feedbacks which can be positive or negative and this gives the
officials room for making more improvements in the operations of the business.
2. Goods Return Ratio: The number of times goods are returned to the business for any
defects or any other issue is also a measure of efficiency of the business and the same
can be improved by the management with a little effort. This gives an idea to the
management whether the operations of the business are efficient.
The main role of the senior executives is to identify if there is any weakness in the
operational process of the business and formulate appropriate strategies so that improvements
can be made in the process and more efficiency can be promoted. In addition to this, the
management can implement policies and tools like Budgets, ratio analysis, trend analysis, and
customer satisfaction index to review the overall performance of the business. Some of the
improvements which can be implemented in the operations are listed below:
ï‚· Appointment of quality control supervisors who would be having the role of
supervising the operations of the business.
ï‚· The management of the company can initiate regular internal checks so that efficiency
can be maintained and proper control can be exercised.
MANAGING CONTINOUS IMPROVEMENTS
report can be used for identifying any variances at the initial stages and thereby make
necessary amendments in the work processes of the entity.
In case of a product delivery service, the control measures which can be followed by the
business are listed below in details:
1. Customer Satisfaction Index: The index helps the business assess the level of
satisfaction which the customer derives from the service. This process is also a means
of showing the interest of the customers in the activities of the business. The
customers provide feedbacks which can be positive or negative and this gives the
officials room for making more improvements in the operations of the business.
2. Goods Return Ratio: The number of times goods are returned to the business for any
defects or any other issue is also a measure of efficiency of the business and the same
can be improved by the management with a little effort. This gives an idea to the
management whether the operations of the business are efficient.
The main role of the senior executives is to identify if there is any weakness in the
operational process of the business and formulate appropriate strategies so that improvements
can be made in the process and more efficiency can be promoted. In addition to this, the
management can implement policies and tools like Budgets, ratio analysis, trend analysis, and
customer satisfaction index to review the overall performance of the business. Some of the
improvements which can be implemented in the operations are listed below:
ï‚· Appointment of quality control supervisors who would be having the role of
supervising the operations of the business.
ï‚· The management of the company can initiate regular internal checks so that efficiency
can be maintained and proper control can be exercised.
6
MANAGING CONTINOUS IMPROVEMENTS
Variances Affecting the Operations
The analysis of KRAs of the business of AC Gilbert reveals the following variances
which are closely associated with the performance of the business:
ï‚· Quality and Design: The quality of the products which is offered by the business
needs to be of highest quality so that the same can attract more customers in the
market and more sales can be generated. In case any variances arises, than the same
can be measured with the help of quality control checks.
ï‚· Sales: The sales of AC Gilbert shows a sharp decline which is mainly due to changes
in the trends in the market and changes in the taste and preference pattern of the
consumers.
ï‚· Profits: The business has incurred losses during the current year as shown in the
financial statement and the same is due to the sharp decline in sales of the business.
The business incurred a loss of $ 5.7 million in 1963. Therefore, variances arise as the
objective of the management was to earn revenue of $ 20 million in 1963.
ï‚· Product Delivery Service: As per the case study, the product delivery service for the
business is shown to be appropriate and well-functioning and therefore no variance
arises in this area.
ï‚· Business Growth: As per the case study, after 1960, the business started to change the
product line and further diversify the business which was expected to bring about growth
and development in the business. However, the business incurred significant losses at
every interval which affect the growth trends and this hampered the operations of the
business.
MANAGING CONTINOUS IMPROVEMENTS
Variances Affecting the Operations
The analysis of KRAs of the business of AC Gilbert reveals the following variances
which are closely associated with the performance of the business:
ï‚· Quality and Design: The quality of the products which is offered by the business
needs to be of highest quality so that the same can attract more customers in the
market and more sales can be generated. In case any variances arises, than the same
can be measured with the help of quality control checks.
ï‚· Sales: The sales of AC Gilbert shows a sharp decline which is mainly due to changes
in the trends in the market and changes in the taste and preference pattern of the
consumers.
ï‚· Profits: The business has incurred losses during the current year as shown in the
financial statement and the same is due to the sharp decline in sales of the business.
The business incurred a loss of $ 5.7 million in 1963. Therefore, variances arise as the
objective of the management was to earn revenue of $ 20 million in 1963.
ï‚· Product Delivery Service: As per the case study, the product delivery service for the
business is shown to be appropriate and well-functioning and therefore no variance
arises in this area.
ï‚· Business Growth: As per the case study, after 1960, the business started to change the
product line and further diversify the business which was expected to bring about growth
and development in the business. However, the business incurred significant losses at
every interval which affect the growth trends and this hampered the operations of the
business.
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MANAGING CONTINOUS IMPROVEMENTS
Strengths and Weakness Trends
a. Market Share: In terms of market valuation, the business has appropriate valuation
and has an immensely strong market presence. The train sets and some other toys
have significant demand in the market.
b. Reputation: The business of AC Gilbert enjoys a strong reputation in the market
which is mainly due to excessive promotion and market presence of the company. In
addition to this, the business also provides after sales services to the customers which
contribute to the reputation of the business.
c. Stability: The stability of the business is appropriate even though the market is highly
competitive and this shows that the business is able to maintain efficiency in the
operations of the business.
d. Profit: The case study shows that the business was making appropriate profits before
1960 and this was mainly because of the market presence of the company.
e. Sales: The product which was produced by the business is in demand and this also
means that the sales of the business would be high. It is to be noted that customers are
also attracted due to the effective after sales services which is provided by the
business.
f. Ability to Adapt to Changes: The ability of the business to make changes in the
operations of the business is low which makes it difficult for the business to make use
of the opportunities in the market. As per the case study, the most successful product
which the business offers is engineer sets.
g. Customer Service Standards: The customer service standard for the business of AC
Gilbert is efficient and therefore the same is considered to be one of the strengths of
the business. The business especially focuses on providing the best quality of after
sales services.
MANAGING CONTINOUS IMPROVEMENTS
Strengths and Weakness Trends
a. Market Share: In terms of market valuation, the business has appropriate valuation
and has an immensely strong market presence. The train sets and some other toys
have significant demand in the market.
b. Reputation: The business of AC Gilbert enjoys a strong reputation in the market
which is mainly due to excessive promotion and market presence of the company. In
addition to this, the business also provides after sales services to the customers which
contribute to the reputation of the business.
c. Stability: The stability of the business is appropriate even though the market is highly
competitive and this shows that the business is able to maintain efficiency in the
operations of the business.
d. Profit: The case study shows that the business was making appropriate profits before
1960 and this was mainly because of the market presence of the company.
e. Sales: The product which was produced by the business is in demand and this also
means that the sales of the business would be high. It is to be noted that customers are
also attracted due to the effective after sales services which is provided by the
business.
f. Ability to Adapt to Changes: The ability of the business to make changes in the
operations of the business is low which makes it difficult for the business to make use
of the opportunities in the market. As per the case study, the most successful product
which the business offers is engineer sets.
g. Customer Service Standards: The customer service standard for the business of AC
Gilbert is efficient and therefore the same is considered to be one of the strengths of
the business. The business especially focuses on providing the best quality of after
sales services.
8
MANAGING CONTINOUS IMPROVEMENTS
h. Innovation: The innovative aspect for the business is not strength for the company as
no changes have been made in the operational process or even in the product line for
the business.
i. Employee Performance: The performance of the employees is good for the business
as per the case study and the same reveals that the performance can be improved
further. Therefore the efficiency of the employees of the business can be considered
as one of the strengths of the business.
j. Production and Manufacturing: The production and manufacturing system of the
company can be considered to be strength of the business. The business can
effectively control the costs of the products as well as stay competitive in the market.
Expert Opinion Analysis
The case study shows that the business was not able to survive in the market due to
changing market conditions. However, if the business had survived in the market, the
management of the company should have sought help from marketing professionals so that
expert opinion can be obtained and innovative steps can be taken. The innovative strategies
would help the business to enhance the sales and also the quality of products which is
offered. The management of the company should set up a R&D department in the business so
that innovative activities can be promoted.
Assessment Task 2
Improvement of Performance
The performance improvement strategies which are devised by the business aims to
promote the activities of the business and achieve the long terms goals of the business. The
improvements strategies which are formulated are listed below:
MANAGING CONTINOUS IMPROVEMENTS
h. Innovation: The innovative aspect for the business is not strength for the company as
no changes have been made in the operational process or even in the product line for
the business.
i. Employee Performance: The performance of the employees is good for the business
as per the case study and the same reveals that the performance can be improved
further. Therefore the efficiency of the employees of the business can be considered
as one of the strengths of the business.
j. Production and Manufacturing: The production and manufacturing system of the
company can be considered to be strength of the business. The business can
effectively control the costs of the products as well as stay competitive in the market.
Expert Opinion Analysis
The case study shows that the business was not able to survive in the market due to
changing market conditions. However, if the business had survived in the market, the
management of the company should have sought help from marketing professionals so that
expert opinion can be obtained and innovative steps can be taken. The innovative strategies
would help the business to enhance the sales and also the quality of products which is
offered. The management of the company should set up a R&D department in the business so
that innovative activities can be promoted.
Assessment Task 2
Improvement of Performance
The performance improvement strategies which are devised by the business aims to
promote the activities of the business and achieve the long terms goals of the business. The
improvements strategies which are formulated are listed below:
9
MANAGING CONTINOUS IMPROVEMENTS
ï‚· Strategic Goals: The senior officials of the business need to formulate strategies so
that efficiency can be promoted and proper management can be implemented in the
operations of the business. For the purpose of formulating the strategic goals of the
business, a through market analysis needs to be conducted which can be done by
applying SWOT analysis. This tool allows the management to identify its own
strengths and weaknesses and also the threats and opportunities of the business. In
addition to this, the management of the company can apply Benchmarking strategies
in order to combat competition in the market. In addition to this, improvements are
also required in the internal policies of the business. An important tool which can help
the business to make changes strategically is by applying business process re-
engineering. The role of the management team would be to effectively coordinate the
operations of the business and make change in the operations of the business so that
the same is compatible with the innovations in the toy industry. It is important for the
management to exercise proper control over the operation of the business so that
every activity is executed as per the plans set by the management.
ï‚· Description of Proposed Process: The operational process of the business needs to
be improved so that transparency and efficiency can be promoted in the operations of
the entity. One other technique which can be applied is to introduce new products and
apply diversification strategies so that more revenue can be generated. Further a
production process needs to be followed which is cost effective and which would help
the business to reduce the costs of the product and thereby increase the sales of the
business.
ï‚· Description of the Improvements Expected: The strategy which the senior officials
would be implementing is related to effective diversification of the product line and
application of advertisement will help the senior officials to achieve success in the
MANAGING CONTINOUS IMPROVEMENTS
ï‚· Strategic Goals: The senior officials of the business need to formulate strategies so
that efficiency can be promoted and proper management can be implemented in the
operations of the business. For the purpose of formulating the strategic goals of the
business, a through market analysis needs to be conducted which can be done by
applying SWOT analysis. This tool allows the management to identify its own
strengths and weaknesses and also the threats and opportunities of the business. In
addition to this, the management of the company can apply Benchmarking strategies
in order to combat competition in the market. In addition to this, improvements are
also required in the internal policies of the business. An important tool which can help
the business to make changes strategically is by applying business process re-
engineering. The role of the management team would be to effectively coordinate the
operations of the business and make change in the operations of the business so that
the same is compatible with the innovations in the toy industry. It is important for the
management to exercise proper control over the operation of the business so that
every activity is executed as per the plans set by the management.
ï‚· Description of Proposed Process: The operational process of the business needs to
be improved so that transparency and efficiency can be promoted in the operations of
the entity. One other technique which can be applied is to introduce new products and
apply diversification strategies so that more revenue can be generated. Further a
production process needs to be followed which is cost effective and which would help
the business to reduce the costs of the product and thereby increase the sales of the
business.
ï‚· Description of the Improvements Expected: The strategy which the senior officials
would be implementing is related to effective diversification of the product line and
application of advertisement will help the senior officials to achieve success in the
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MANAGING CONTINOUS IMPROVEMENTS
market in terms of revenue generation. The management needs to frame an aggressive
plan for marketing the products which involves using television media, social media
as well as newspaper and magazine. In addition to this, separate funds needs to be
allocated to promote the products of the business. This would create a buzz in the
market and also help the business to enhance the sales of the business.
ï‚· KRAs, KPIs and Targets: The key result areas on which the management of the
company would which is formulated by the business will be sales, profits, variety of
products, customer feedbacks. It is to be noted that the policies of the business would
be formulated on the basis of KRAs for the business. The key performance indicators
of the business will be improvements in overall sales volume of the business, increase
in profitability of the business, diversification and quality improvements of the
product lines which are offered by the company
Individual Briefing and Consultation Services
The strategies which are framed by the entity needs to as per the internal process and
long term goals which are formulated and the same must be informed to the employees so
that maximum success can be achieved from the activities of the business. This can be done
in an annual or monthly meeting or the same can be done through a team presentation which
would help the business achieve success in the activities of the business. The management o
the company needs to demonstrate to the employee that the business would be making wide
spread improvements and would be leading the operations of the business by example. In
order to achieve this, the senior officials need to properly communicate the strategies of the
business to the employees. One of the departments the senior officials needs to address is the
marketing department regarding the aggressive sales strategy which would be followed and
the role of the marketing executives and the sales team in implementation of such strategies.
The marketing team would also be deciding the focus of the advertisements and the media
MANAGING CONTINOUS IMPROVEMENTS
market in terms of revenue generation. The management needs to frame an aggressive
plan for marketing the products which involves using television media, social media
as well as newspaper and magazine. In addition to this, separate funds needs to be
allocated to promote the products of the business. This would create a buzz in the
market and also help the business to enhance the sales of the business.
ï‚· KRAs, KPIs and Targets: The key result areas on which the management of the
company would which is formulated by the business will be sales, profits, variety of
products, customer feedbacks. It is to be noted that the policies of the business would
be formulated on the basis of KRAs for the business. The key performance indicators
of the business will be improvements in overall sales volume of the business, increase
in profitability of the business, diversification and quality improvements of the
product lines which are offered by the company
Individual Briefing and Consultation Services
The strategies which are framed by the entity needs to as per the internal process and
long term goals which are formulated and the same must be informed to the employees so
that maximum success can be achieved from the activities of the business. This can be done
in an annual or monthly meeting or the same can be done through a team presentation which
would help the business achieve success in the activities of the business. The management o
the company needs to demonstrate to the employee that the business would be making wide
spread improvements and would be leading the operations of the business by example. In
order to achieve this, the senior officials need to properly communicate the strategies of the
business to the employees. One of the departments the senior officials needs to address is the
marketing department regarding the aggressive sales strategy which would be followed and
the role of the marketing executives and the sales team in implementation of such strategies.
The marketing team would also be deciding the focus of the advertisements and the media
11
MANAGING CONTINOUS IMPROVEMENTS
which is to be used for the purpose. The management needs to formulate an aggressive
marketing plan which involves using television media, social media as well as newspaper and
magazine. This would help the management to enhance the sales and contribute to the growth
strategies of the business. The senior management would also be assigning proper
responsibilities to employees so that they can contribute to the needs of the business in an
effective manner.
Analysis of the Strategy
The management then needs to encourage the employees of the business to consider
the strategy which is formulated and provide any suggestion which is suitable to the current
scenario. These suggestions can be regarding how the business can enhance its strengths or
overcome its weaknesses or even make use of the opportunity which is present in the market.
The management wants to ensure that the employee also contributed to the strategically front
of the business and contribute to the activities. The supervisors are also required to review the
roles which each business segment needs to play in the improvement strategy so that the
entire company can work in collaborative manner and achieve the goals of the entity.
Cost Benefit Analysis
The plans which the senior management has developed for A.C Gilbert is sound one
as it reacts to the insufficiencies which the entity was unable to address in previous periods.
In order to assess the viability of the strategy of the business, the management can apply cost
benefit analysis. Cost Benefit Analysis is a technique which will allow the entity to calculate
the breakeven point of sales which the business needs to achieve in order to continue its
operations. This would also help the business in formulating different plans and procedures
so that efficiency is maintained in the operations of the business. In addition to this, the
viability of the activity would also be assessed on the basis of cost and benefits.
MANAGING CONTINOUS IMPROVEMENTS
which is to be used for the purpose. The management needs to formulate an aggressive
marketing plan which involves using television media, social media as well as newspaper and
magazine. This would help the management to enhance the sales and contribute to the growth
strategies of the business. The senior management would also be assigning proper
responsibilities to employees so that they can contribute to the needs of the business in an
effective manner.
Analysis of the Strategy
The management then needs to encourage the employees of the business to consider
the strategy which is formulated and provide any suggestion which is suitable to the current
scenario. These suggestions can be regarding how the business can enhance its strengths or
overcome its weaknesses or even make use of the opportunity which is present in the market.
The management wants to ensure that the employee also contributed to the strategically front
of the business and contribute to the activities. The supervisors are also required to review the
roles which each business segment needs to play in the improvement strategy so that the
entire company can work in collaborative manner and achieve the goals of the entity.
Cost Benefit Analysis
The plans which the senior management has developed for A.C Gilbert is sound one
as it reacts to the insufficiencies which the entity was unable to address in previous periods.
In order to assess the viability of the strategy of the business, the management can apply cost
benefit analysis. Cost Benefit Analysis is a technique which will allow the entity to calculate
the breakeven point of sales which the business needs to achieve in order to continue its
operations. This would also help the business in formulating different plans and procedures
so that efficiency is maintained in the operations of the business. In addition to this, the
viability of the activity would also be assessed on the basis of cost and benefits.
12
MANAGING CONTINOUS IMPROVEMENTS
Assessment Task 3
Part 1- Action Plan- Transition and Communication Plan
Action By Whom By When
Production of New set of
Toys such as Action figures
and Barbie dolls and
mechanical car sets
Research and Development
Team and Production Team
15th March
Switch from the old and
regular toys to larger and
more sophisticated toys
Operation Manager 15th April
Alterations in the Styles of
Packaging for the products
and making the same more
attractive
Sales Manager 4th May
Introduction of Cheaper toys
which also have quality
standards
Production and Operational
Manager
21st July
Action plan for Communication
Activities Objectives Timeframe Who is Responsible
Conducting a The objective of the 1 month Operational manager
MANAGING CONTINOUS IMPROVEMENTS
Assessment Task 3
Part 1- Action Plan- Transition and Communication Plan
Action By Whom By When
Production of New set of
Toys such as Action figures
and Barbie dolls and
mechanical car sets
Research and Development
Team and Production Team
15th March
Switch from the old and
regular toys to larger and
more sophisticated toys
Operation Manager 15th April
Alterations in the Styles of
Packaging for the products
and making the same more
attractive
Sales Manager 4th May
Introduction of Cheaper toys
which also have quality
standards
Production and Operational
Manager
21st July
Action plan for Communication
Activities Objectives Timeframe Who is Responsible
Conducting a The objective of the 1 month Operational manager
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MANAGING CONTINOUS IMPROVEMENTS
Meeting and
presentation so that
the idea is properly
conveyed
management is to
implement
modification in the
process and also
offer more advanced
toys
Increase emphasis on
marketing activities
and also enhance
advertisement and
promotion funds. In
addition to this,
emphasis should also
be placed on proper
packaging
The management of
the company wants
to enhance the
demand of the toys
by creating a buzz in
the market. This
would in turn
increase the sales of
the business and
contribute to the
profits of the
business..
2 months Sales and
Operational Manager
Contingency Plan- Translation and Communication
Item Timeframe Impact of Doing
without
Contingency
Changeover to new 2 months If the senior Innovative practices
MANAGING CONTINOUS IMPROVEMENTS
Meeting and
presentation so that
the idea is properly
conveyed
management is to
implement
modification in the
process and also
offer more advanced
toys
Increase emphasis on
marketing activities
and also enhance
advertisement and
promotion funds. In
addition to this,
emphasis should also
be placed on proper
packaging
The management of
the company wants
to enhance the
demand of the toys
by creating a buzz in
the market. This
would in turn
increase the sales of
the business and
contribute to the
profits of the
business..
2 months Sales and
Operational Manager
Contingency Plan- Translation and Communication
Item Timeframe Impact of Doing
without
Contingency
Changeover to new 2 months If the senior Innovative practices
14
MANAGING CONTINOUS IMPROVEMENTS
toys executives do not
implement an
innovative approach
than the revenue of
entity would be
impacted and the
same affect the
profitability of the
business.
should be encouraged
in the entity and a
workshop needs to be
conducted so that the
significance of
change and
innovation can be
portrayed to different
departments of the
business
Development of
Skills of Employees
3 months If the skills of the
employees is
improved than the
productivity of the
business would
enhance and thereby
entire process of
creation of new toy
would be facilitated
Training session
needs to be
conducted with the
staffs so that the
skills can be
enhanced which
would further
contribute to profits
of the business.
The innovative techniques which is applied in a business is very important and the
management of the company needs to place contingency plan so that it can be ensured that
appropriate risk cover strategy is maintained by the business.
MANAGING CONTINOUS IMPROVEMENTS
toys executives do not
implement an
innovative approach
than the revenue of
entity would be
impacted and the
same affect the
profitability of the
business.
should be encouraged
in the entity and a
workshop needs to be
conducted so that the
significance of
change and
innovation can be
portrayed to different
departments of the
business
Development of
Skills of Employees
3 months If the skills of the
employees is
improved than the
productivity of the
business would
enhance and thereby
entire process of
creation of new toy
would be facilitated
Training session
needs to be
conducted with the
staffs so that the
skills can be
enhanced which
would further
contribute to profits
of the business.
The innovative techniques which is applied in a business is very important and the
management of the company needs to place contingency plan so that it can be ensured that
appropriate risk cover strategy is maintained by the business.
15
MANAGING CONTINOUS IMPROVEMENTS
Evaluation and Continuous Improvement Schedule
Evaluation Activities Continuous Updating
Introduction of Innovative strategies for
creating new product or toy
The business needs to ensure that proper
attention is provided to innovation
department and major changes needs to be
made
Emphasis on Colourful and attractive
packaging
The senior officials need collaborate with the
sales team so that proper attention is given to
the effective packaging and promotion of the
strategies of the business.
Evaluation of the Results
The operational manager would be responsible for implementing changes and also
reviewing whether the changes are actually working in the operations. The operations
manager would be looking over the performance of the entity on the basis of the monthly
reports and this would give an idea regarding the performance path which the entity is
following. In addition to this, the business would be having supervisors to review the day to
day performance of the business.
Conclusion
The analysis of the business of AC Gilbert and the activities of the business in toy
industry is appropriately shown in the discussion above. The analysis shows that the toy
industry has undergone major changes and therefore the management of AC Gilbert also
MANAGING CONTINOUS IMPROVEMENTS
Evaluation and Continuous Improvement Schedule
Evaluation Activities Continuous Updating
Introduction of Innovative strategies for
creating new product or toy
The business needs to ensure that proper
attention is provided to innovation
department and major changes needs to be
made
Emphasis on Colourful and attractive
packaging
The senior officials need collaborate with the
sales team so that proper attention is given to
the effective packaging and promotion of the
strategies of the business.
Evaluation of the Results
The operational manager would be responsible for implementing changes and also
reviewing whether the changes are actually working in the operations. The operations
manager would be looking over the performance of the entity on the basis of the monthly
reports and this would give an idea regarding the performance path which the entity is
following. In addition to this, the business would be having supervisors to review the day to
day performance of the business.
Conclusion
The analysis of the business of AC Gilbert and the activities of the business in toy
industry is appropriately shown in the discussion above. The analysis shows that the toy
industry has undergone major changes and therefore the management of AC Gilbert also
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16
MANAGING CONTINOUS IMPROVEMENTS
needs to make similar changes in the operational process of the entity. The senior executives
needs to focus on more innovation and creationt of new product so that the business is able to
attract customers and earn revenues. The emphasis of the business is on production, sales and
distribution team for creating value in the operational process of the business.
MANAGING CONTINOUS IMPROVEMENTS
needs to make similar changes in the operational process of the entity. The senior executives
needs to focus on more innovation and creationt of new product so that the business is able to
attract customers and earn revenues. The emphasis of the business is on production, sales and
distribution team for creating value in the operational process of the business.
17
MANAGING CONTINOUS IMPROVEMENTS
Bibliography
Charmondusit, K., Phatarachaisakul, S. and Prasertpong, P., 2014. The quantitative eco-
efficiency measurement for small and medium enterprise: a case study of wooden toy
industry. Clean Technologies and Environmental Policy, 16(5), pp.935-945.
Gupta, V. and Gupta, B., 2014. Flexible strategic framework for managing innovation from
perspective of continuity and change. Business Process Management Journal.
Lacity, M. C., & Willcocks, L. P. (2013). Outsourcing business processes for innovation.
MIT Sloan Management Review.
McKenzie, D. (2015). Identifying and spurring high-growth entrepreneurship: Experimental
evidence from a business plan competition. The World Bank.
Mendi, P. and Costamagna, R., 2017. Managing innovation under competitive pressure from
informal producers. Technological Forecasting and Social Change, 114, pp.192-202.
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Wesley, D. and Barczak, G., 2016. Innovation and marketing in the video game industry:
avoiding the performance trap. CRC Press.
MANAGING CONTINOUS IMPROVEMENTS
Bibliography
Charmondusit, K., Phatarachaisakul, S. and Prasertpong, P., 2014. The quantitative eco-
efficiency measurement for small and medium enterprise: a case study of wooden toy
industry. Clean Technologies and Environmental Policy, 16(5), pp.935-945.
Gupta, V. and Gupta, B., 2014. Flexible strategic framework for managing innovation from
perspective of continuity and change. Business Process Management Journal.
Lacity, M. C., & Willcocks, L. P. (2013). Outsourcing business processes for innovation.
MIT Sloan Management Review.
McKenzie, D. (2015). Identifying and spurring high-growth entrepreneurship: Experimental
evidence from a business plan competition. The World Bank.
Mendi, P. and Costamagna, R., 2017. Managing innovation under competitive pressure from
informal producers. Technological Forecasting and Social Change, 114, pp.192-202.
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market and
organizational change. John Wiley & Sons.
Wesley, D. and Barczak, G., 2016. Innovation and marketing in the video game industry:
avoiding the performance trap. CRC Press.
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