The Importance of Managing Crisis in the Hospitality Sector: A Study on The Edinburgh Grand

Research Project
(The aim of this project is to investigate/explore/study The
importance of managing crisis in the hospitality sector: A
study on The Edinburgh Grand)

Table of Contents
Research Project...............................................................................................................................2
(The aim of this project is to investigate/explore/study The importance of managing crisis in the
hospitality sector: A study on The Edinburgh Grand).....................................................................2
Abstract............................................................................................................................................6
Acknowledgement ..........................................................................................................................7
Tittle: The aim of this project is to investigate/explore/study The importance of managing crisis
in the hospitality sector: A study on The Edinburgh Grand............................................................8
Chapter-1 Introduction ....................................................................................................................8
Chapter 2: Critical Literature Review ...........................................................................................10
Chapter 3-Research Methodology ................................................................................................13
Chapter-4 Analysis and Findings...................................................................................................15
Interpretations: .....................................................................................................................16
References .....................................................................................................................................26
APPENDICES Questionnaire........................................................................................................28

Abstract
The major goal of this study is to understand more about the function of crisis management in
the hospitality industry. It can be seen that there are various challenges which are faced by the
company during the time of Covid-19. This study also discusses the obstacles that the hotel
industry experienced during the Covid 19 pandemic crises. Moreover, to look into the
significance of crisis management in the company and to be able to recommend better crisis
management measures during the Covid 19 pandemic.

Acknowledgement
I'm grateful I was able to commit enough time and effort to perform a thorough investigation.
But it would not have been possible without my professor's and supervisor's help and support.
My supervisor aided me in determining the study's topic, purpose, and goals. objectives in order
for me to collect the necessary data. My lecturer has helped me improve my writing skills so that
I may undertake a legitimate research project. My family and friends have inspired me to keep
going with my studies, and I owe them a debt of gratitude.

Title: The aim of this project is to investigate/explore/study The importance of managing
crisis in the hospitality sector: A study on The Edinburgh Grand
Chapter-1 Introduction
The current study focuses on the hospitality industry's crisis management and This problem is
linked to the Covid-19 pandemic because it is vital to handle the crisis because if it is not, it can
result in significant losses for enterprises as well as a negative reputation in the marketplace. As
a result, the current Research report's goal is to emphasize the importance of handling the
hospitality sector's issue (Zartman, 2020). The Edinburg Grand Hotel, based in the United
Kingdom, was chosen as the recipient of the award. The following discussion's goals include
identifying the obstacles that the hotel industry experienced during the covid-19 pandemic issue.
Other goals include investigating the hotel's crisis management processes and determining the
importance of crisis management. The last section is the advice, which includes a proper
conclusion (Wut, Xu and Wong, 2021).
Research Aim:The aim of this project is to investigate/explore/study The importance of
managing crisis in the hospitality sector: A study on The Edinburgh Grand.
Research Objectives:
 To identify the challenges faced by hospitality sector during Covid 19 pandemic
crises
 To assess the current practices adopted by The Edinburgh Grand while managing the
crises of Covid 19 pandemic
 To investigate the importance of managing crises to The Edinburgh Grand
 To be able to recommend better strategies for managing the crises at the time of
Covid 19 pandemic
Research Questions:
1. What are the challenges faced by hospitality sector during Covid 19 pandemic crises?
2. What are the current practices adopted by The Edinburgh Grand while managing the
crises of covid 19 pandemic?
3. What is the importance of managing crises to The Edinburgh Grand?
4. What can be the recommendation for better strategies for managing the crises at the time
of Covid 19 pandemic?
Research Rationale:

The primary motive for undertaking this study is to learn more about the hotel industry in order
to identify the that it will confront if a Covid 19 pandemic occurs. The primary purpose of this
study is to see how the global pandemic has affected workplace activities as a result of the
Covid-19 epidemic. Most businesses have effectively adapted and accepted remote working to
boost their employees' and organisations' productivity and effectiveness. In addition, I chose this
topic because I am particularly interested in learning more about the hospitality industry. Covid-
19 is the current scenario and a popular topic on which research and action can be successful and
bring solutions to the company ( Broshi-Chen and Mansfeld, 2021). I've learned new skills, such
as research and communication, and I've put my previous skills, such as problem-solving and
time management, to good use. I discovered the gaps in the literature, which are in terms of data
gathering methods and the authentication of the information provided in the Research report.
This research report is beneficial to both the investigator and the organisation that is conducting
the investigation. This can aid in the development of various solutions to the crisis's management
(Wolbers and Boersma, 2018).
Research Significance: The study's findings will be applied to the role and importance of crisis
management in the company of choice. As a result, organisations that use such tactics to improve
their performance (Berbekova, Uysal and Assaf, 2021).

Chapter 2: Critical Literature Review
Challenges faced by hospitality sector during Covid 19 pandemic crises
According to Liu and et.al., during the Covid-19 pandemic crisis, the hospitality industry
has a number of issues. Reduced sales and revenue are one of the issues, implying that less
individuals prefer hospitality services in the Covid-19 era than in the pre-covid-19 era. This is
due to the fact that the majority of people are becoming more health conscious and are hesitant to
use outside services. As a result, the hospitality industry has seen a drop in sales and revenue. As
a result of Covid-19, numerous business consequences are being implemented in order to
improve performance, as the pandemic has caused the entire market to be disrupted. Covid-19
was a difficult occurrence for most people because it changed their entire lives, and the
management had to suffer as a result. They will suffer in a variety of ways as a result of the post-
COVID business climate (Dai,, Duan and Zhang, 2020). As a result, the company's leaders are
expecting more from the transformation initiatives in order to improve and speed up the
company's operations. Furthermore, the corporation can gather knowledge and other business
resources, which would tend to create numerous prospects (Wilk-Jakubowski, Harabin and
Ivanov, 2022).
According to Hahang, Bayraktar, and Jiménez (2022), the pandemic has resulted in a
lockdown, with clients unable to use the hospitality sector's services. Even consumers who are
prepared to pay for hospitality services are unable to do so due to a global lockdown policy that
will last several months. The hospitality industry has also suffered a human resource
management difficulty as a result of high turnover and low employee morale. As can be
observed, implementing digital transformation is difficult owing to a lack of effective strategy
and changing client needs. In addition, the company's crew is lacking in professionals. Modern
organisations are leaving no stone unturned in their quest to benefit the firm and generate
revenue (Uitdewilligen and Waller, 2018).
Current practices adopted by The Edinburgh Grand while managing the crises of covid 19
pandemic
According to Evans and Farrell, (2022) the hotel has a number of existing practises in
place to deal with the pandemic of Covid-19. For example, the hotel has found that sales and
income creation have been declining in recent months. They are well aware of Covid-19's current

condition, which is uncontrolled due to the external business environment, and no one can do
anything to ameliorate the situation.
According to Succar, Beaver and Lee, (2022) as a result, the hotel has opted to adopt
Covid-19 to transform their business model and tactics in order to retain their finances and turn
their human resource management into strategic human resource management. By simply
installing new technologies in their hotel, they were able to adjust their decision-making
procedures and data analysis in order to improve customer experiences (Deverell, Alvinius and
Hede, 2019).
Importance of managing crises to The Edinburgh Grand
According to Kristen Baker, it is critical to effectively and efficiently handle the hotel's
crisis by using effective and efficient operations and human resource management techniques so
that productivity may be maximised during the crisis. The relevance of managing the crisis stems
from the fact that it can assist the hotel in increasing productivity and increasing sales and
revenue. Covid-19 has changed the way people do business and turned the world on its head.
Furthermore, it has a negative impact on everyone's careers, health, and well-being, as well as
their families (Fung, Tsui and Hon, 2020). There are a number of steps that must be taken in
order to lessen the impact of a pandemic. Along with it, people's lives were disrupted by the
lockdown, and the Covid-19 pandemic has necessitated the implementation of due to social
distancing conventions and state-wide lockdowns, digital technology is not widely used. People
and businesses all across the world have had to adjust to new work and lifestyle trends (Tsuda,
Olasky and Jones, 2021).
According Brien Posey and Ivy Wigmore, furthermore, they can improve employee
morale and push their employees to perform harder and smarter at the same time. This has the
potential to reduce employee turnover while also increasing sales turnover. Furthermore, it can
lead to increased innovation and creativity within the company, allowing the company's unique
selling offer to be more effective in the marketplace. As a result, crisis management is critical for
the hotel. Digitalisation is becoming increasingly important in firm work cultures, and there are a
variety of approaches that may be employed to improve the company's overall performance. .
Because transformational activities at work are not a new notion, all businesses are embracing
this approach to transform all of their services or operations. It's also worth mentioning that