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Managing Cultural Diversity in the Workplace

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Added on Ā 2023/01/10

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This project is based on cultural diversity management that will be essential for the growth and success of an organisation at marketplace. By managing diverse workforce at workplace, different advantages will be gain by company such as improved business performance, reduced employee turnover etc.

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Unit 11
Managing Cultural Diversity in
the workplace/ Research Project

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Research Proposal template
ļ‚· Full Title of Research Project
Managing Cultural Diversity in the workplace.
ļ‚· Aims and Research question (outline the aim of the study and the research question under
investigation. If appropriate, outline the study hypotheses.)
Aim: To measure the impact of cultural diversity policies on high employee turnover ratio. A
case study on Tesco PLC Aldgate East.
Research Questions:
What are the impacts of cultural diversity policies on high employee turnover ratio faced by
Tesco PLC Aldgate East?
ļ‚· ā€˜Plain languageā€™ Summary
This project is based on cultural diversity management that will be essential for the growth and
success of an organisation at marketplace. By managing diverse workforce at workplace, different
advantages will be gain by company such as improved business performance, reduced employee
turnover etc.
ļ‚· Objectives
To develop understanding in relation to cultural diversity.
To identify the different benefits of developing cultural diversity policies for Tesco PLC Aldgate
East.
To determine the impact of cultural diversity policies on high employee turnover ratio faced by
Tesco PLC Aldgate East.
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ļ‚· Justification of the research
(Explain the rationale for carrying out this project. Please include any initial literature review to support
the research.)
ļ‚· Lombardo. J., 2017. Cultural Diversity in the Workplace. [Online]. Available
Through: <https://study.com/academy/lesson/cultural-diversity-in-the-workplace-
definition-trends-examples.html>
ļ‚· Dishman. L., 2018. This Is the Impact Of Gender Wage Gap. [Online]. Available
Through: <https://www.fastcompany.com/40556360/this-is-the-impact-of-gender-
wage-gap
ļ‚· Jarrett. V., 2018. How Gender Pay Gap Affects Your Business. [Online]. Available
Through: <https://blog.vantagecircle.com/gender-pay-gap/>
ļ‚· Clarke. L., 2020. Amazing Benefits of Cultural Diversity in the Workplace. [Online]. Available
Through: <https://inside.6q.io/benefits-of-cultural-diversity-in-the-workplace/>
ļ‚· Please indicate the methodological design(s) and other features of your study
For doing current investigation quantitative data collection has been used by researcher because
it support researcher in gathering of primary and numerical information about the topic.
Questionnaire will be used as an effective technique of quantitative data collection.
ļ‚· Participants
If appropriate to your research please include how you will sample your participants and what
numbers will be involved.
40 staff members of TESCO will be selected randomly under probability sampling method.
ļ‚· Materials/apparatus/equipment
If appropriate to your research please include the materials that you will be using in the study (i.e.,
questionnaires, interview schedules etc.)
Questionnaire will be followed by researcher while collecting primary or quantitative information
about the topic.
ļ‚· Ethical implications
Identify any ethical considerations relate to the study
ļ‚· When you begin the research / dissertation process in your final year, you will need to
make full ethical application to collect data and conduct your research.
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ļ‚· However, on this form you should show consideration of ethical implications such as, but
not limited to, the following:
o Ensuring participants are not mislead ā€“ By informing them of the purpose of the
study in advance via a participant information sheet.
o Protecting participants from vulnerability and any physical or mental harm - By
not asking any questions of an overly personal or sensitive nature, and allowing
participants to decline answering any questions they wish not to answer
o Ensuring privacy/confidentiality/anonymity ā€“ By not revealing participantsā€™
identity when referred to in transcripts and/or writing up of the research. It is
recommended that pseudonyms are used, with the profile of organisations and
individuals described without explicitly revealing the identity.
o Appropriate data management - By keeping all data derived from participants
securely stored on password protected devices that only the researcher and
research supervisor have access to, and adhering to other aspects of the data
protection act (1998) and GDPR.
o Reducing ethical issues surrounding reciprocity ā€“ By not offering any incentives to
participants to take part in the study or suggesting any direct benefits participants
may be gained from taking part in the study.
ļ‚· Timescales
Insert here a Gantt chart of your time-plan for the project, include milestones such as planning,
literature review, ethics application data collection, etc.)

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ļ‚· Challenges and Limitations
There are different challenges and limitations for conducting this research such as lack of time, in-
sufficient amount of capital etc.
ļ‚· References
Cite references using Harvard Method
ā€¢ Kang, S. K. and Kaplan, S., 2019. Working toward gender diversity and inclusion in
medicine: myths and solutions. The Lancet. 393(10171). pp.579-586.
ā€¢ Mackenzie, J., Tan, P. L., Hoverman, S. and Baldwin, C., 2012. The value and
limitations of participatory action research methodology. Journal of hydrology. 474.
pp.11-21.
ā€¢ Mackey, A. and Gass, S. M., 2015. Second language research: Methodology and
design. Routledge.
ā€¢ McCusker, K. and Gunaydin, S., 2015. Research using qualitative, quantitative or
mixed methods and choice based on the research. Perfusion. 30(7). pp.537-542.
ā€¢ Miller, T.,and et. al ., 2012. Ethics in qualitative research. Sage.
ā€¢ Quinlan, C. and et.al ., 2019. Business research methods. South Western Cengage.
Riedl, R., Davis, F .D. and Hevner, A. R., 2014. Towards a NeuroIS research methodology: intensifying
the discussion on methods, tools, and measurement. Journal of the Association for Information
Systems. 15(10). p.4.
ļ‚· Proposed Questionnaire ( Does not count in word count)
Questionnaire
Q1. Are you aware of the term ā€œCultural Diversityā€ and it's importance of the
company?
Frequency
a) Yes 32
b) No 8
Q2. Is it necessary for a company to change existing policies to manage cultural
diversity?
Frequency
a) Yes 30
b) No 10

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Q3. Do you agree if, management of cultural diversity can affect high employee
turnover ratio of a company in different ways?
Frequency
a) Highly agreed 10
b) Agreed 20
c) Disagreed 7
d) Highly disagreed 3
Q4. What are the benefits of managing cultural diversity at workplace of Tesco
PLC Aldgate East?
Frequency
a) Delivers equal opportunities to staff 15
b) No discrimination 10
c) Improvement in productivity 15
Q5. Do you think if, Tesco PLC Aldgate East's existing policy in relation to
cultural diversity is effective?
Frequency
a) Yes 25
b) May be 10
c) No 5
Q6. What are the determinants that may impact on cultural diversity policies? Frequency
a) Culture 15
b) Religion 15
c) Language 10
Q7. Do you think, if it is important for Tesco PLC Aldgate East to reduce high
employee turnover ration?
Frequency
a) Yes 30
b) No 10
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Q8. What are the problems faced by Tesco PLC Aldgate East due to high
employee turnover ratio?
Frequency
a) Low productivity 20
b) Negative impact on performance level of company 10
c) Lower brand image in the market 10
Q9. As per your point of view, what are the challenges faced by Tesco Plc
Aldgate East at the time of developing equality and diversity policy for a
company?
Frequency
a) Resistance to change 20
b) Low motivation among existing staff 20
Q10. Do you wanna give any recommendations?
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Table of Contents
Research Proposal template.............................................................................................................2
TOPIC- Managing cultural diversity in the workplace..................................................................10
Introduction....................................................................................................................................10
Background of the investigation...........................................................................................10
TASK 1..........................................................................................................................................10
Research questions supported by literature review..............................................................10
Aim.......................................................................................................................................11
Research Objectives.............................................................................................................11
Research Question................................................................................................................11
Literature Review...........................................................................................................................11
Concept of cultural diversity................................................................................................11
Different benefits of developing cultural diversity policies for Tesco PLC Aldgate East...12
Impact of cultural diversity policies on high employee turnover ratio faced by Tesco PLC12
Research methods and approaches.......................................................................................13
TASK 2..........................................................................................................................................15
Cost, access and ethical issues..............................................................................................15
Research and data analysis...................................................................................................15
Discussions and Findings.....................................................................................................17
Merits, limitations and pitfalls of approaches to data collection and analysis.....................23
Research outcomes...............................................................................................................23
Recommendations................................................................................................................23
Conclusion.....................................................................................................................................24
Reflection.............................................................................................................................24
REFERENCES..............................................................................................................................26
Research Project

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TOPIC- Managing cultural diversity in the workplace
Introduction
Cultural diversity can be considered as different ethnic or cultural groups that are present
within society. In present business world, managing cultural diversity is said to be an important
aspect because approximately in every single company employees that works specifically
belongs to different cultures, societies, religion, groups and so on (Cachatā€Rosset, Carillo and
Klarsfeld, 2019). On the other hand, it has also been analysed that different cultures can be
considered as something, that may raise different problems like rise in conflicts and so on. In
present investigation, organisation that has been taken into consideration is Tesco PLC, which is
a business organisation dealing within retail industry at international level. This company was
found by Jack Cohen in 1919 and recently it has faced high employee turnover ratio. Including
this, the particular branch that has been taken into consideration is Tesco PLC Aldgate East..
Therefore, it has become vital for them to develop different strategies like moulding the existing
cultural diversity policies or implementing the new ones.
Background of the investigation
In past few decades, it has been analysed that cultural diversity is something that has
majorly helped organisations in attaining different range of goals and objectives. But, some of
the other companies basically deals with many problems while managing cultural diversity. In
order to support equality, it can be said that government of United Kingdom has developed
various rules and regulations like Equality Act, 2010 which is required to be applied by every
single organisation at the time of developing equality and diversity policy for better environment
at workplace. Basically, this helps an organisation in supporting every single religion, race,
colour, culture and so on at workplace (Gƶlgeci and et. al., 2019).
TASK 1
Research questions supported by literature review
In order to manage cultural diversity at workplace, it is much needed for every single
employee to respect the other cultures and through this, it can be said that a company could
effectively hit the desired goals and objectives in much effective and in efficient manner as well.
With the help of a diversified culture, collaboration along with coordination among staff can
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easily be improvised. In present context, the aim along with the objectives are developed on the
chosen topic i.e. Managing cultural diversity in the workplace and these are presented
underneath:
Aim
The aim that has been formulated of this investigation is ā€œTo measure the impact of
cultural diversity policies on high employee turnover ratio. A case study on Tesco PLC Aldgate
East.ā€
Research Objectives
ļ‚· To develop understanding in relation to cultural diversity.
ļ‚· To identify the different benefits of developing cultural diversity policies for Tesco PLC
Aldgate East.
ļ‚· To determine the impact of cultural diversity policies on high employee turnover ratio
faced by Tesco PLC Aldgate East.
Research Questionļ‚· What are the impacts of cultural diversity policies on high employee turnover ratio faced
by Tesco PLC?
Sub questions:
ļ‚· What is the concept of cultural diversity?
ļ‚· What are the different benefits of developing cultural diversity policies for Tesco PLC?
Literature Review
Concept of cultural diversity
As mentioned by Kang and Kaplan, (2019), the term ā€œCultural Diversityā€ can also be
defined as ā€œmulticulturalismā€ where a group within an organisation specifically consists of
different cultures performs tasks in a coordinated way to attain the different goals and objectives
of a company. It has been analysed that, cultural diversity carries various factors like religion,
language, sexual orientation, race, age, ethnicity, gender and so on. On the other hand. Cultural
diversity at workplace has started getting embraced in the year of 2000.
Basically, this is considered to be the year when, different range of trends has started
taking place and because of this change in environment at workplace took place. Most of the
business organisations has started recruiting staff from different cultures or it can also be said
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that, staff members who applied for the jobs belonging to other culture then existing employees.
Embracing cultural diversity has started bringing innovation at workplace and affected
company's productivity and profitability in positive manner. Also, implementing an effective
policy in relation to cultural diversity within workplace of an organisation like Tesco PLC
Aldgate East could effectively deliver ample number of equal opportunities to staff members,
which will also lead them to sustain in the market for a longer period of time.
Different benefits of developing cultural diversity policies for Tesco PLC Aldgate East
As mentioned by Mackenzie and et. al., (2012), developing an effective cultural diversity
policy would help a company in gaining ample number of benefits like increased productivity,
improved creativity, increased profits, improved employee engagement, reduced employee
turnover, improved, company reputation, wider range of skills, improves cultural insights and so
on. In context to Tesco PLC Aldgate East, some of the benefits of developing attractive policies
for managing cultural diversity at workplace are presented underneath:ļ‚· Reducing the high Employee Turnover Ratio: This is said to be one of the major
problem which is faced by Tesco PLC Aldgate East, which has also affected company's
productivity, brand image and so on. With the help of an effective cultural diversity
policy, it can be said that high Employee turnover ration could easily be reduced to
minimal as organisation would be delivering equal opportunities to staff members and it
would directly impact positively on company's productivity and aid it in sustaining within
the market for a longer period of time.
ļ‚· Improved creativity: Another benefit of developing cultural diversity policy is that, it will
help staff members in getting support from other staff and top level management as well,
which will directly impact positively on creativity efforts done by management of Tesco
PLC Aldgate East, and with the help of this productivity of this retailer would effectively
rise in much effective and in efficient manner (Mackey and Gass, 2015).
Impact of cultural diversity policies on high employee turnover ratio faced by Tesco PLC
As mentioned by McCusker and Gunaydin, (2015), employee turnover ratios would
required to be reduced to minimal as a company's image, productivity and profitability directly
stays connected to it. In present context, cultural diversity policies specifically carries direct
impact on high employee turnover ratio. If it is talked about Tesco PLC Aldgate East, then this
organisation is dealing with high employee turnover ratio therefore, it is needed for them to take

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different initiatives. Under this, cultural diversity policies can be considered as an effective
approach that may help in reducing high employee turnover ratio. The impact can be anything
from delivering equal opportunities or staff members without any sort of discrimination. This
would help staff members of Tesco PLC Aldgate East to start performing different range of tasks
in rightful manner as they will be filled with motivation (Miller and et. al ., 2012).
Research methods and approaches
Research methodology can be referred to different approaches along with the
philosophies that are specifically being taken into consideration by a researcher. In present
investigating report, investigator utilised some of the elements of research onion and these are
presented underneath:
Research Types: Qualitative and quantitative are the major research methodologies that
are adopted by the investigator in order to conduct the investigation in specified time frame and
so that they could effectively pull out favourable outcomes as well (Quinlan and et. al., 2019). In
present context, researcher has utilised Quantitative Research which will consider numericals,
formulas and other elements as well in order to pull out favourable outcomes in relation to the
chosen topic and i.e. To measure the impact of cultural diversity policies on high employee
turnover ratio of Tesco PLC Aldgate East.
Research philosophy: There are two different philosophies that are majorly utilised by
investigator and these are Interpretivism and Positivism. Under this research, the particular
philosophy which has been utilised is positivism and the reason that came in front was
quantitative research is being conducted by the researcher.
Research approach: It is connected with the methodology which will be utilized by
analyst in order to gather information which should be possible either quantitatively or
qualitatively in order to assemble the necessary data which can be broke down and the ideal
outcomes can be accomplished. In this examination quantitative methodology will be utilized by
the specialist as it help in sparing time and furthermore in expanding the unwavering quality and
validity of the information as it is gathered legitimately from the primary source. For
investigating quantitative information deductive methodology will be utilized by researcher
which will help in picking up data with the goal that the exploration points and targets can be
accomplished and the speculation of examination can be demonstrated (Riedl, Davis and Hevner,
2014).
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Research choice: There are two different ways of directing an examination which are
quantitative and qualitative relying upon the technique with which information has been
gathered. In this examination the analyst will utilize quantitative strategy as it is both expense
and time powerful which help in expanding the advantages of this technique for the exploration.
Qualitative strategy then again devours time and cost and furthermore requires tremendous
contribution of endeavours and furthermore this technique contain data which can't be
successfully dissected.
Data collection methods: Primary along with secondary are the two different data
collection tools, which can be adopted by researchers while performing investigation. In present
context, primary research is conducted to pull out much more authentic information in right time.
Questionnaire, focus group, interview and more are the different types that can be adopted by
research in order to perform primary research (Scotland, 2012). Questionnaire will be conducted
in present investigation based on the chosen topic i.e. impact of cultural diversity policies on
high employee turnover ratio of Tesco PLC Aldgate East. On the other hand, secondary data
collection methodology is performed through considering different perspectives of scholars,
researchers and so on. The tools in present context can be anything from books, online websites,
scholar papers and so on. Secondary methodology will be utilised in literature review section.
Sampling techniques: Probabilistic along with non-probabilistic are the two major
sampling techniques which are taken into consideration by researcher. While conducting this
investigation on topic which is impact of cultural diversity policies on high employee turnover
ratio of Tesco PLC Aldgate East, non-probabilistic approach is utilised where random sampling
methodology is adopted. Also, the data sample that has been taken into consideration is 40 (staff
members of Tesco PLC Aldgate East), where different questions developed in questionnaire will
be answered by them.
Data instrument: Data instruments, that are available and can be utilised by researcher in
collecting information from different elements and these are: interview, questionnaire, and so on.
In present context, researcher will be utilising questionnaire in order to conduct investigation in
rightful manner (Silverman, 2016).
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TASK 2
Cost, access and ethical issues
Most significant variables which help in culmination of examination in a powerful way
like the expense of exploration help in suitably designating required measure of assets to
different exercises of examination with the goal that it very well may be done in a proficient
way. The examiner can direct research successfully on account of the entrance they have to the
organization representatives which help them in leading the exploration. It is significant that
moral set of accepted rules is trailed by the specialist with the goal that the exploration can be
effectively finished from assent of the workers, keeping up the privacy of the information
assembled and so on so the legitimacy and unwavering quality of examination can be expanded.
These three factors likewise help in leading the exploration in an efficient and moral way (Tuohy
and et. al., 2013).
Research and data analysis
In order to conduct data analysis, researcher will be utilising frequency based approach
and this will be applied on questionnaire so that information can easily be collected in specified
time frame (Lombardo, 2017). In present context, questionnaire has been developed underneath:
Questionnaire
Q1. Are you aware of the term ā€œCultural Diversityā€ and it's importance of the
company?
Frequency
a) Yes 32
b) No 8
Q2. Is it necessary for a company to change existing policies to manage cultural
diversity?
Frequency
a) Yes 30
b) No 10
Q3. Do you agree if, management of cultural diversity can affect high employee
turnover ratio of a company in different ways?
Frequency
a) Highly agreed 10

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b) Agreed 20
c) Disagreed 7
d) Highly disagreed 3
Q4. What are the benefits of managing cultural diversity at workplace of Tesco
PLC Aldgate East?
Frequency
a) Delivers equal opportunities to staff 15
b) No discrimination 10
c) Improvement in productivity 15
Q5. Do you think if, Tesco PLC Aldgate East's existing policy in relation to
cultural diversity is effective?
Frequency
a) Yes 25
b) May be 10
c) No 5
Q6. What are the determinants that may impact on cultural diversity policies? Frequency
a) Culture 15
b) Religion 15
c) Language 10
Q7. Do you think, if it is important for Tesco PLC Aldgate East to reduce high
employee turnover ration?
Frequency
a) Yes 30
b) No 10
Q8. What are the problems faced by Tesco PLC Aldgate East due to high
employee turnover ratio?
Frequency
a) Low productivity 20
b) Negative impact on performance level of company 10
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c) Lower brand image in the market 10
Q9. As per your point of view, what are the challenges faced by Tesco Plc
Aldgate East at the time of developing equality and diversity policy for a
company?
Frequency
a) Resistance to change 20
b) Low motivation among existing staff 20
Q10. Do you wanna give any recommendations?
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Discussions and Findings
Thematic Analysis:
Theme 1: Term ā€œCultural Diversityā€ and it's importance of the company
Q1. Are you aware of the term ā€œCultural Diversityā€ and it's importance of the
company?
Frequency
a) Yes 32
b) No 8
Interpretation: Above graph presented the information that, 40 out of 32 respondents
stated that they know how important cultural diversity is for an organisation. Away with this, if it
is talked about the other 8 respondents then they presented information that they do not know
about the term Cultural Diversity.
Theme 2: Company to change existing policies to manage cultural diversity
Q2. Is it necessary for a company to change existing policies to manage cultural
diversity?
Frequency
a) Yes 30
b) No 10
a) Yes b) No
0
10
20
30
40 32
8 Column B

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Interpretation: Above pie chart has stated that, making alterations within existing
cultural diversity polices will help company in delivering equal opportunities to staff members as
answered by 40 out of 30 respondents. On the other hand, only 10 respondents given their
answers towards no and stated that existing policies are fine at the moment.
Theme 3: Management of cultural diversity can affect high employee turnover ratio of a
company in different ways
Q3. Do you agree if, management of cultural diversity can affect high employee
turnover ratio of a company in different ways?
Frequency
a) Highly agreed 10
b) Agreed 20
c) Disagreed 7
d) Highly disagreed 3
a) Yes b) No
0
5
10
15
20
25
30
30
10 Column B
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Interpretation: Above graph, presented that 40 out of 10 respondents highly agreed, 20
stated their answer towards agreed, 7 disagreed and lastly, only 3 highly disagreed on same that
management of cultural diversity may not affect high employee turnover ratio of the company.
Theme 4: Benefits of managing cultural diversity at workplace of Tesco PLC Aldgate East
Q4. What are the benefits of managing cultural diversity at workplace of Tesco
PLC Aldgate East?
Frequency
a) Delivers equal opportunities to staff 15
b) No discrimination 10
c) Improvement in productivity 15
Interpretation: Considering the above pie chart, it is specifically considered as 40 out of
15 respondents given their answer towards managing cultural diversity could effectively deliver
a) Highly agreed
b) Agreed
c) Disagreed
d) Highly disagreed
0
5
10
15
20
10
20
7
3 Column B
0
10
15 10 15
Column B
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equal opportunities to staff, 10 stated that no discrimination and lastly, only 15 stated that
improvement in productivity of Tesco PLC Aldgate East will take place.
Theme 5: Tesco PLC Aldgate East's existing policy in relation to cultural diversity is effective
Q5. Do you think if, Tesco PLC Aldgate East's existing policy in relation to
cultural diversity is effective?
Frequency
a) Yes 25
b) May be 10
c) No 5
Interpretation: Above mentioned pie chart has directly cleared that from total number of
40 respondents, 25 were in favour of existing policy of Tesco PLC Aldgate East. On the other
hand, 10 has given their answer towards may be, and stated that existing policy might or might
not work depending on the different situations. Lastly, only 40 out of 5 stated that existing policy
is not much effective.
Theme 6: Determinants that may impact on cultural diversity policies
Q6. What are the determinants that may impact on cultural diversity policies? Frequency
a) Culture 15
b) Religion 15
c) Language 10
a) Yes b) May be c) No
0
5
10
15
20
25
25
10
5
Column B

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Interpretation: It is being interpreted considering the above mentioned pie chart, that
from total number of 40 respondents 15 given their answer towards culture, 15 stated or
answered towards religion and lastly, only 10 were in favour of language and stated that this is
one of the crucial determinant, which majorly affects an organisation.
Theme 7: Importance for Tesco PLC Aldgate East to reduce high employee turnover ration
Q7. Do you think, if it is important for Tesco PLC Aldgate East to reduce high
employee turnover ration?
Frequency
a) Yes 30
b) No 10
Interpretation: With the help of above mentioned graph, it is interpreted that Tesco PLC
Aldgate East would require to take different initiatives to reduce high employee turnover ratio as
a) Culture b) Religion c) Language
0
5
10
15
15 15
10
Column B
a) Yes b) No
0
10
20
30
30
10 Column B
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mentioned by 30 participants from total number of 40 respondents. Apart from that, only 10 were
not in the favour of same.
Theme 8: Problems faced by Tesco PLC Aldgate East due to high employee turnover ratio
Q8. What are the problems faced by Tesco PLC Aldgate East due to high
employee turnover ratio?
Frequency
a) Low productivity 20
b) Negative impact on performance level of company 10
c) Lower brand image in the market 10
Interpretation: Considering the above mentioned graph, it is being interpreted that 40 out
of only 20 respondents has given their answers towards low productivity, 10 has given their
answer towards negative impact on performance level of company and lastly, only 10
respondents were in favour of lower brand image in the market.
Theme 9: The challenges faced by Tesco Plc Aldgate East at the time of developing equality
and diversity policy for a company
Q9. As per your point of view, what are the challenges faced by Tesco Plc
Aldgate East at the time of developing equality and diversity policy for a
company?
Frequency
a) Resistance to change 20
b) Low motivation among existing staff 20
a) Low productivity
b) Negative impact on performance level of company
c) Lower brand image in the market
0
5
10
15
20
20
10 10
Column B
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Interpretation: Considering the above mentioned graph, it is concluded that Tesco PLC
Aldgate East specifically faces a range of problems or challenges and these are 40 out of 20
stated resistance to change. Apart from this, only 20 considered their answer towards low
motivation among existing staff.
Merits, limitations and pitfalls of approaches to data collection and analysis
In present context, it has been analysed that there are ample number of limitations, merits
and pitfalls that came in front after adopting primary data collection method and quantitative
approach for analysis (Dishman, 2018). Basically, the primal benefit of adopting primary data
collection technique was that researcher was specifically getting authentic information, which is
pretty much fruitful for an investigator at the time of conducting investigation in rightful manner.
On the other hand, the negative aspect that came in front was that without consent form,
respondents were not agreeing on the same and this can be considered as a demerit of utilising
primary data collection technique. Away with this, if it is talked about secondary research then it
was already conducted in Literature review sections where a range of limitations that came in
front were directly linking with time because, researcher did not get much time to investigate on
the topic in a much more detailed manner. Including this, there were some of the merits as well
of conducting secondary investigation in literature review section like it was continuously
helping researcher in gaining knowledge about the chosen topic i.e. cultural diversity in much
effective and efficient manner.
Research outcomes
Based on the data, which has been presented above, it can easily be said that policy in
relation to Equality and Diversity an organisation like Tesco Plc Aldgate East could effectively
reduce the high employee turnover ratio in much effective and in efficient manner, because it
delivers equal opportunities staff members of the company (Jarrett, 2018). On the other hand, the
benefits that are being presented in literature review section like reducing the high Employee
Turnover Ratio and improved creativity are said to be ones that Tesco Plc Aldgate East may
effectively gain in much efficient ways. Including this, it has also been found that Tesco Plc
1 out of 25
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