This report discusses the importance of understanding the needs, wants and preferences of target customer groups in the service sector, explores factors that drive customer engagement, creates a customer experience map, discusses how customer touch-points create business opportunities, examines the use of digital technology in managing customer experience, and illustrates customer service strategies in a specific service sector context.

Report on understanding customer needs, engagement, touch-points, digital technology, and service strategies in the service sector.

Managing the Customer Experience in Service Sector: A Case Study of Britannia International Hotel

Customer Experience Management Assignment - Thomas Cook Group

This report discusses the value and importance of understanding the needs, wants, and preferences of target customer groups. It also explores different factors that drive and influence customer engagement. Additionally, it includes the creation of a customer experience map for a service sector organization.

Leadership Management

Design and Creativity

Data Science and Big Data

Managing Customer Experience

Business Development

Marketing

Understanding and Enhancing Customer Experience Assignment (Doc)

Managing Customer Experience Assignment Solution (Doc)

This report discusses the value of understanding the needs, wants and preferences of target customer groups for a service sector. It explores the different factors that drive and influence customer engagement of different target customer groups within a service sector organisation. The report also examines how digital technology is employed in managing the customer experience within the service sector, providing specific examples of customer relationship management (CRM) systems.

Managing the Customer Experience in Service Sector: A Case Study of Britannia International Hotel

Customer Experience Management Assignment - Thomas Cook Grouplg...

Managing Customer Experiencelg...

Understanding and Enhancing Customer Experience Assignment (Doc)lg...

Managing Customer Experience Assignment Solution (Doc)lg...

Managing the Customer Experiencelg...

Customer Experience Management– Assignmentlg...

Customer Experience Management Assignment - Thomas Cook Group

Managing Customer Experience

Understanding and Enhancing Customer Experience Assignment (Doc)

Managing Customer Experience Assignment Solution (Doc)

Managing the Customer Experience

Customer Experience Management– Assignment