Managing Customer Experience
This assignment requires students to plan for customer experience management in the context of international travel and tourism management.
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About This Document
This document focuses on managing customer experience in the service sector, with a specific emphasis on the importance of understanding customer needs and preferences. It explores different factors driving customer engagement and discusses how customer touch points can create business opportunities. The document also explains how digital technology is employed in managing customer experience, providing specific examples of customer relationship management (CRM) systems.