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Business Creativity INTRODUCTION

   

Added on  2020-01-28

18 Pages4999 Words189 Views
Business Creativity

Table of ContentsINTRODUCTION...........................................................................................................................1BUSINESS ANALYSIS..................................................................................................................2CREATIVITY, INNOVATION AND PROBLEM SOLVING......................................................5RECOMMENDATIONS.................................................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONBusiness creativity is the essential component in the present scenario in order to bringgrowth and development. It is found that each organisation is inculcating this in their practices ohave prominent position in market. Report is prepared elucidate the concept with reference to theAmerican privately owned multinational computer technology company Dell Inc. It develops,sells, repairs, and supports computers and related products and services.Products and services of the Dell companyDell company is providing the array of products and services to the customers in wideareas and segments (Brown, 2012). The categories in which the products and services offered inDell are desktops, software and peripherals, servers and networking, services and storage.Desktop PC'S: Dell is excelled in providing the lines of desktops to the customers with the highmultimedia capability and gaming experience. It extends the great using experience along withthe availability of unique designs. Along with this the range of notebook computers are providedto the customers who are seeking to leverage the benefits of technological advancements in theaffordable prices and stylish package.Software and peripherals: There are wide range of software and peripheral products areprovided by the Dell company has the expanded customer base to satiate the needs of consumersusing the latest technology in wide area. Software provided by it includes the operating systems,antivirus and related security systems, office and business applications and entertainmentsoftware. Among the peripheral products, printers are the predominant section that is beingoffered by Dell in its product line (Verganti, 2013). Along with this are the digital cameras,power adapters, scanners, television, notebook accessories, software tiles and many other related.Moreover, there are range of displays provided by the company such as projectors and flat panelmonitors.Servers and networking: Dell has the PowerEdge servers are the base for the scalability,performance and reliability. This ensures the high performance of the products offered by it inthe wider extent.Services and storage: Wide stream of services are provided by the Dell company in the widerextent. Such as it includes the infrastructure consulting services, support services, trainingservices, asset recovery and recycling services and deployment services.Issues faced by the Business1

There are slew of challenges and issues faced by the business in different areas.CompetitionWith the growing industry the competition level has been increased to the great extent.The hardware and software industry is the fastest escalating industry in the present time due tothe fast pace technological advancements and inculcation of new technologies in the processadopted by the companies and consumers. Moreover, the low price difference in productsenhance it to the greater level (Menguc, Auh and Yannopoulos, 2014). Major rivals of thecompany are Sun Micro-systems, Lexmark, IBM, NEC, Fujitsu-Siemens and Cisco.Dependency on Research and developmentDell is in partnership with range of third parties that supports the company in providingthe research and development solutions to it in order to enhance the efficiency and productivityof the services. There is the high degree of dependency on the success of the partners who arecatering to get the innovation and creating in the products.Economic and industry conditionsThe present market conditions are volatile in nature with the range of fluctuations thateffect the hardware and software companies on the larger extent. These effects have thesignificant spill over effects on the Dell company (Verganti, 2013). The economic uncertaintiesin the market leads to the changes in demand and supply of the products and services offered bycompany resulting into the variations in the growth and developmentBUSINESS ANALYSISSWOT Analysis of the Dell companyStrengthsDell companies in having the strong relationships with its suppliers groups in the widerareas. Adopting the total product model it has been integrated with range of organisationand business entities that leads to the collaboration in large extent. It benefits in thewidening of networking, connectivity along with bringing improvements in efficiencyand productivity.The products and services offered by the companies are in affordable range incomparison to the technological features and facilities extended by it.Customer services of dell company has been recognised for its reliability and value. It hasthe precise and prompt customer service fulfilling their needs and wants.2

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