Social Entrepreneurship and Motivation: Setting up a Social Enterprise

This document discusses social entrepreneurship and the motivation behind setting up a social enterprise. It explores the concept of social entrepreneurship, examples of social enterprises, and the advantages of setting up a social enterprise. The document also includes a concept plan for an autonomous retail shop.

Managing
Entrepreneurship,
Innovation & Creativity

Table of Contents
TASK 1............................................................................................................................................1
INTRODUCTION ..........................................................................................................................1
TASK 2............................................................................................................................................1
Social entrepreneurship and motivation behind setting up a social enterprise ..........................1
TASK 3 ...........................................................................................................................................4
Concept Plan...............................................................................................................................4
CONCLUSION .............................................................................................................................10
REFERENCES .............................................................................................................................11

TASK 1
INTRODUCTION
I am a student who is pursuing her carrier in the field of business management which is
improving my certain business skills and knowledge. I always want to learn new things and grab
new opportunities that will help me to improve my skills set. In my studies, I am developing my
certain skills such as communication and management and I am also learning the concept of
entrepreneurship.
From my perspective, I am a creative person who always find a creative way to learn
new things. I come from an environment where education is given a lot of importance but at the
same time its not the solo thing which defined you as a person. The environment from where I
come from gives opportunities to people who are innovative and creative, does not matter from
which educational background they came from. When it comes to my family, than I belong to a
middle class family and my parents are not indulge in any kind of entrepreneur activity. The pre-
skills which I am going to contribute in this module is my strong communication skills and my
creative skills. These skills will help me to successfully implement this module which will result
which will help me conduct this module in a more effective manner.
TASK 2
Social entrepreneurship and motivation behind setting up a social enterprise
Social entrepreneurship is determined as an approach which has been adopted by start-up
organisations and entrepreneurs, in which these entities develop, funds and implement solution to
cultural, social and any kind of environmental issues (Acar, Tarakci and van Knippenberg,
2019). Such concept can be applied towards a broad organisational range which varies in aims,
beliefs and sizes. Such entrepreneurship is determined as recognising all kinds of problems
related to society and in achieving any kind of social changes by employing certain principles,
operations and procedures of entrepreneurship. It is about making a research to complete
defining a specific problem of a society and than in creating, managing and organising social
venture for attaining desired changes (What is Social Entrepreneurship, 2019). That change can
include an elimination of problem related to society. It is a lifetime procedure that focuses upon
improving the current circumstances.
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Social enterprises are operated with an objective to create value for society and they help
in generating income. The solutions which are offered by them are required to be unique,
innovative and environmental friendly. Also, cost effectiveness is determined as a large
consideration in this context (Aryani, 2019). All such challenges helps in enhancing the
sustainability of social enterprises but those who are able in scaling these are the one who are
capable of creating a large impact and these enterprises are beneficial for the people,
environment and society.
As per the problems related to society, social entrepreneurship do not only focus upon
problems related to society but it also focuses upon problem which are related to environment
such as foundations of child rights, foundations related to women empowerment, plants to treat
products that are waste, which are considered as examples of social entrepreneurship. Social
entrepreneurs are those individuals who are associated with non-government and non-profit
organisations that aims at raising funds by activities and events of community.
Andrew Mawson had worked on extensive level to maintain focus upon the social
entrepreneurship concept in order to bring reformation in community structure. He has also laid
foundation of Bow centre which is in East London. There are various famous social enterprises
all over the world who provide social services to people. For example, Echoing USA, which is a
non-profit enterprise that operates its services in investing of social sector. This social enterprise
is helping youngsters by providing them a platform for converting their business idea into
organisations (ECHOING GREEN, 2019). Another social enterprise which can be considered as
an example is Omidyar Network which was established in 2004 which an aim to foster economic
advancement. These network encourage the participation of government transparency, social
media, property rights and micro finance (OMIDYAR NETWORK INDIA, 2019). Another
example of social enterprise is CASA, which have been established in the year 2004 which aims
at helping people and children by providing them additional support services. It also provides
services to old and disable people by developing their franchise network of workers who are the
providers of social care (CASA, 2019). All these enterprises aims at providing social services to
people which will help them in satisfying their various needs and requirements.
There are advantages of a social enterprise has been set up. The basic goal behind setting
up a social enterprise is that to help people from certain issues and problems which aims at
solving people issues. The basic aim of this enterprise is that it helps in finding it easy for raising
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capital and it helps in getting large amount of schemes and incentives from government for same.
As the social enterprise industry is ethical and it is easy to raise capital at below rate of markets.
Moreover, the promotional and marketing measures of these enterprises is not difficult because
they do do not require any kind of advertisement of promotions. When there is a social problem
that is always being tackled with solution, than it become easy to attract the attention of society
and people (de Waal and Maritz, 2019). It even attracts the attention of media in this regards and
the publicity level is dependent upon its uniqueness degree of the solution which is provided by
the social enterprise. Moreover, now-a-days it has become very easy for garner support from
individuals who are like-minded since there is a social side for the enterprise. It also have
become easy to get these people onboard at the lower salaries when compared to other industry.
Without motivation, no one can set up any kind of business. For starting up a business
and running it effectively, a strong motivation is required which will help it to achieve business
gaols and objectives. Although social enterprises are non-profit organisations, that does not mean
that there is no motivation behind setting up a social enterprise. For setting up a social enterprise
which fulfil the requirements of society and people living it, the motivation is categorised in
three broad categories-
Employment- The main motivation behind setting up a social enterprise is employment.
Although these enterprises are non-profit organisations, but still they can raise funds from
donations and charity. This also provides them employment and a self recognition in the society
that they are working for the good. Moreover, it also provides help to people who come from
poor section of society by providing them training, support and employment.
Community Need- Another motivation for fulfilling which social enterprises are formed
is need of communities. Those businesses who create and maintain services or products in
response to economic and social needs in community satisfy the overall needs of the society and
community. Social entrepreneurs aims at satisfying the community and social needs which helps
them to achieve a sense of happiness.
Profit Distribution- It is true that social enterprises do not formed up for earning profits
but it can not be ignored that the profits which are earned by these enterprises are distributed.
These profits are distributed to charitable activities and social services and programmes (Social
Enterprise Motivations, 2019).
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Bringing up a change- One of the most important thing which motivates the
entrepreneurs in developing a social enterprise is to bring up a change in society in which it
operates its business activities (Héraud, Kerr and Burger-Helmchen, 2019). For instance social
entrepreneur such as Nicholas Apostol, who is a CEO of the Environmental Rubber, recognised
its changes in the global perception which is in regard to impoverished and environment
individuals. So for bringing up a change, this entrepreneur adopt a new method to dispose rubber
by adopting practice of recycling which is less hazardous to environment and can create a value
to society.
Ethical Motives- Another important reason which acts as a motivational factor for
motivating entrepreneurs to conduct a social enterprise. The moral responsibility and ethical
motives are considered as a main reason to motivate person. For instance, the founder of
Grameen Bank, named Muhammad Yunus is an accurate example of social entrepreneur who
was motivated by ethics and morals. In the year 1974, this entrepreneur donates $27 to 42
different families for creating a small items for selling without any kind of bank loans burden (4
Things That Motivates a Social Entrepreneur Beyond Creating Social Value, 2019).
Personal fulfilment- Personal fulfilment is another different motivation of social
entrepreneurs although it is perceived as selfish reasoning. For instance, when a person looks at
commercial gain for donating to funds of children, than they are not do not have any kind of
ethical motive. Donating for this cause helps in fulfilling a person personally and makes them
happy and feel good. This accomplishment are considered as self fulfilment and self recognition.
TASK 3
Concept Plan
A concept plan is determined as an overview of a new business idea and venture which
can be utilised for expanding on initial idea for a business and provide guidance through detailed
planning and than communication relevant information which is required. This concept planning
helps in signalling a commitment towards diligent effort of planning which is organised and
documented founder's intentions. Whenever an individual thinks about developing a business
than for formulating it in an effective manner, a business plan must be developed. This will help
in maintaining all the activities related to a business idea in order to achieve overall business
objectives.
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Business Idea
The business idea for which the concept plan has been formulated is , “Autonomous retail
shop.” In these shops, there is no requirement of human staff and all the activities of a retail
shops such as sales person, cashier, data entry department, guards, customer service department
and all the other tasks are performed by robots and with the use of artificial intelligence
only(Hodges and Link, 2019). This will change the concept of retail shops and will bring an
innovation and uniqueness in the field of retailing.
Objectives
There are certain objectives and aims for which this innovative retail shop has been created.
These objectives are-
 To bring best innovative solution and technologies in the field of retailing which will help
in achieving the overall goals of a business.
 To provide best shopping experience to customers and make them become more
technology friendly.
 To attract large number of customers which will enhance sales, profitability and
productivity of an organisation.
 To reduce the burden of human resource and bring improvement in overall operations of
a business.
 To reduce the time which was previously indulged in waiting in line for billing and
provide self check-in and check-out service
Market research
Before setting up any kind of new idea and bring it to the business, it is important for an
organisation to indulge itself in market research for the purpose of gathering information and
collecting data from target market and targeted customers (Irani, 2019). This will help the
organisation to identify the tastes and preferences of customers and than bring innovation in its
products and services in the same context. For conducting a research upon launching of
autonomous retail shop, a person can take both primary and secondary research methods as
follows-
Primary- For identifying the information, this kind of data is more relevant as it will
provide more relevant information which will help in achieving the objective of this plan. There
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are many competitors of retailing sector but when it comes to providing this kind of innovation,
then there are very few in this line.
For instance Amazon Go Stores, that allows the shoppers to purchase goods without
checkout and cashiers are continuously expanding all over U.S. But Amazon do not provide store
clerks and storeroom workers as robots but still there are humans in this form (Lee, Hallak and
Sardeshmukh, 2019). So it can be said that this is not completely artificial intelligence based
store. But the autonomous retail shop which is opening up will be completely based on artificial
intelligence and there is no involvement of human beings even in storeroom and store clerks.
Secondary- From the secondary research such as internet and other online resources, it
has been analysed that people are ready for innovation and are attracted towards those things
which are innovative and technology friendly. As per a survey and internet resources, it has been
estimated that there are many customers who are ready for change in retail sectors.
Target Market/Customers
The target market and customers are those towards which a product is developed and
launched. When an organisation launches a new product, there is a target audience in its mind
who will be targeted by it (Tseng and Tseng, 2019). Here, the targeted audience are customers
who are ready for innovation and technology and those customers who prefer innovative
experience in shopping. Basically, it targets all kinds of customers but its main focus lies upon
those who do not have enough time or are very busy to wait in a line.
Marketing
This innovative autonomous retail shop requires effective marketing which will help it in
achieving predetermined and objectives and goals of this business idea. There are many people
who are not aware about the changes that can be brought up by technology and innovation (Nijs,
2019). So it is important for an organisation to indulge in effective marketing strategy and
promotional practices which will help this business idea to be successful for a long term.
Marketing Strategy- The marketing strategy which is adopted in this case is product
development strategy in which a new product or service brought in the new market. For this
purpose, an effective market research is conducted which will determine the need and
requirement of this product or service in the market.
Promotional strategy- For the success of a specific product or service, it is important for
an enterprise to indulge in effective promotional measures. These measures will help in creating
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an awareness among the customers about the product or service. Here, both online and offline
promotional measures are used such as advertising, bill boards, hoardings, social media
promotion, and so on (Peris-Ortiz ,Cabrera-Flores and Santoyo, 2019).
Human Resource
For making this idea to be successful, an effective human resource is required who will
help in converting this idea into action. An skilled workforce who is advance in using innovation
and technology are used. This will help in developing this autonomous retail shop. For this
purpose, the human resource department will play an important in recruiting and selecting those
candidates who can perform typical tasks and are experts in technology. It is the responsibility of
HR department to provide training and development to employees and improve their certain
skills such as technical, analytical, research and computer programming skills.
Moreover, a training seminar can also be conducted to make people aware about the use
of artificial intelligence and the way it can change the future of retailing industry. HR department
can also hire employees who are skilled and master in artificial intelligence and have the ability
to think critically (Rae, 2019). The human resource that are utilised in formulating this business
idea must be skilled and the ways in which a machine is utilised.
Operations
There are certain operations which will take place in this regards such as promotional,
marketing, human resource, information technology, and many other operations and business
activities which will help them in achieving the business goals and objectives (Rafiei,
Yarmohammadian and Keshtiaray, 2019). In order to identify this in detail, canvas model is
applied as follows-
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Key partners
WHS
MOTTO
COMPASS
Vodafone
Key activities
IT department
Marketing department
Scheduled management
Technical departments
Research and development
departments
Finance department
management facilitation
Value
propositions
An
innovative
method to
make better
customer
experience
A
technology
friendly
which do
not require
participatio
n of humans
Customer
relationship
Self servicing
system
Robots gives all
information
about products
to customers
Customer
segment
Customers who
prefer
innovative
technologies in
their shopping.
Key resources
Skilled workers
Self check-in and check-
out
No waiting in cash
counters
Channels
Online
Mobile
Applications
Website
Blogs and
Facebook
Cost structure
IT Operations
Technologies
Innovative solutions
Procurement
Revenue
Charges as per the shopping
Legal Issues
The legal issue that can take place while formulating this business plan of launching of
autonomous retail shop is data ownership (Ratten, 2019). As this business is completely
dependent upon artificial intelligence than there is possibility of insecurity of ownership of
personal data of customers.
Risks, Contingency and Exit Strategies

Risk includes any kind of natural disaster such as situation of health and safety, legal,
financial or a staff issue. There are various risks for which I had made my business ready such as
natural disasters, utility issues such as gas leakage, power cuts, emergency risks such as fire,
evacuation, accident, fire, and so on (Rich, Vernooij and Wadhwa, 2019).
Other issues
There are other issues also which can take place such as technical issue. As this business
is based upon machines and technologies, so, it can face certain technical issues such as virus
attack, equipment failure,and so on (Sharma, Behura and Chopra, 2019). Another issue such as
bad publicity, product recalls, and so on.
CONCLUSION
From the above report, it has been concluded that innovation and creativity management
helps in filling gap in the literature of management between practices and theories of innovation
and organising imagination. It helps the managers in introducing innovation within an enterprise
and also accelerate development of performance creativity in staff. Further, it includes that social
entrepreneurship is developed to help the people who belongs from weaker sections of the
society. There are various motives which are behind the formulation of social entrepreneurship,
such as to have an ethical motivation and self fulfilment desire of helping people. In addition to
this, it also concludes that for converting a business idea into an action, it is important to make a
plan for it which covers out all the resources and performance of different departments into this.
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REFERENCES
Books and Journals
Acar, O. A., Tarakci, M. and van Knippenberg, D., 2019. Creativity and innovation under
constraints: A cross-disciplinary integrative review. Journal of Management. 45(1).
pp.96-121.
Aryani, R., 2019. Entrepreneurship Learning Model Based on Local Wisdom for Increasing
Student Creative Business. Indonesian Journal of Contemporary Education, 1(1),
pp.24-31.
de Waal, G. A. and Maritz, A., 2019. Analyzing for Effective Entrepreneurship Strategy: A
Corporate Entrepreneurship and Innovation Course. Revista de Cercetare si Interventie
Sociala. 64. p.57.
Héraud, J. A., Kerr, F. and Burger-Helmchen, T., 2019. Creative Management of Complex
Systems. John Wiley & Sons.
Hodges, N.J. and Link, A.N., 2019. Innovation by design. Small Business Economics, 52(2),
pp.395-403.
Irani, L., 2019. Chasing Innovation: Making Entrepreneurial Citizens in Modern India (Vol.
22). Princeton University Press.
Lee, C., Hallak, R. and Sardeshmukh, S. R., 2019. Creativity and innovation in the restaurant
sector: Supply-side processes and barriers to implementation. Tourism Management
Perspectives. 31. pp.54-62.
Nijs, D. ed., 2019. Advanced Imagineering: designing innovation as collective creation. Edward
Elgar Publishing.
Peris-Ortiz, M., Cabrera-Flores, M. R. and Santoyo, A. S., 2019. Cultural and Creative
Industries. Springer.
Rae, D., 2019. Intercultural Entrepreneurship in Creative Place-making. Palgrave.
Rafiei, N., Yarmohammadian, M. H. and Keshtiaray, N., 2019. DEFECTIVE CYCLE OF
ENTREPRENEURSHIP EDUCATION IN HUMANITIES IN HIGHER
EDUCATION. Journal of Entrepreneurship Education. 22(2). pp.1-16.
Ratten, V., 2019. Frugal Innovation. Routledge.
Rich, C. R., Vernooij, M. and Wadhwa, S. S., 2019. Health Entrepreneurship: A Practical
Guide. Routledge.
Sharma, N., Behura, A. and Chopra, K.N., 2019. Novel Strategies for Creative Learning and
Education of Sprituality for Stress Management of Corporate Sector Managers. Global
Journal of Management And Business Research.
Tseng, C. and Tseng, C. C., 2019. Corporate entrepreneurship as a strategic approach for internal
innovation performance. Asia Pacific Journal of Innovation and
Entrepreneurship. 13(1). pp.108-120.
Online:
What is Social Entrepreneurship. 2019. [Online]. Available through:
<https://www.managementstudyguide.com/social-entrepreneurship.htm>
ECHOING GREEN. 2019. [Online]. Available through:
<https://echoinggreen.org/>
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OMIDYAR NETWORK INDIA. 2019. [Online]. Available through:
<https://www.omidyarnetwork.in/>
CASA. 2019. [Online]. Available through:
<https://casaforchildren.org/advocate-for-children/>
Social Enterprise Motivations. 2019. [Online]. Available through:
<https://www.socialtraders.com.au/about-social-enterprise/what-is-a-social-enterprise/
social-enterprise-motivations/>
4 Things That Motivates a Social Entrepreneur Beyond Creating Social Value. 2019. [Online].
Available through:
<http://www.yourarticlelibrary.com/entrepreneurship/4-things-that-motivates-a-social-
entrepreneur-beyond-creating-social-value/14199>
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