Effective Strategies for Hotel Food and Beverage Management

The provided study emphasizes the importance of effective food and beverage operations for hotel growth and success. It highlights various operational and marketing technologies used by different types of food and beverage establishments, such as full-service restaurants, casual dining, and coffee shops. The study also discusses the role of customer feedback and review systems in shaping brand image and services. Furthermore, it notes that legal and regulatory compliance is crucial for running a business effectively.

MANAGING FOOD AND
BEVERAGE OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Different types of business in food and beverage industry.........................................................1
Different rating systems used for food and beverage industry...................................................2
Discuss current and future trends affecting food and beverage business....................................3
LO 2.................................................................................................................................................5
The demonstrate professional food and beverage management.................................................5
The legal requirements and regulatory standard.........................................................................5
LO 3.................................................................................................................................................6
Compare and contrast different operational and marketing technology.....................................6
LO 4 ................................................................................................................................................8
The factors are impact to customers............................................................................................8
Analysis strategies used in range of food and beverage.............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
A food and beverage services are concerns with provision foods and variety of beverages
within the business. It is involves multiple activities which are engage with staff rights from
purchasing raw material, maintenance services, managing various catered events and analysis the
business outcomes for decide future policies (An, 2016). Managing food and beverage services
plays a very vital role in the hospitality sector. The present study is based on the “Hilton hotel”
which is provide accommodation services as well as food services to customers. Study lays
emphasis on different types of business within the food and beverage industry, profiling a chosen
business in each area of the industry. Report will show different rating system used for food and
beverage industry nationally and internationally and also shows the current or future trends
affecting to business. It will demonstrate professional food and beverage management skills and
explain the legal rules or regulations of this sector. Study will compare and contrast different
operational and marketing technology for a range of different types of food business. Report will
investigate by the factors that influences customers decision and analysis strategies used in a
range of food outlets to attract and build a loyal customer base.
LO 1
Different types of business in food and beverage industry.
Food and beverage services is a process of preparing, presenting and serving food to
customers at restaurant, food stalls and so on. That are offers by restaurant, hotels and it is ever
growing industry. There are various types of food and beverage business which are as follows:
Full services restaurant
The full services restaurant is offers fine dining with a wide selection of food and
beverage on table. In this services customers sited and where food is served directly to customers
on table. This sector provide the various foods to customers such as breakfast, lunch, dinner,
drinks, snacks and other fast food. Other hand it has provide different types of services to
customers like table services, serving services and clean or safety services. Those food and
services are provide by full services restaurant to their customer (Davis and et.al., 2018).
Casual dining and branded restaurant

Casual dining and branded restaurant is provide moderately price food with a decent set
up. By that customers are feel comfortable eating at restaurant. Most of the time casual dining
make reservations and broad range of meals to choose. It is known as the quality of food,
ambiance, decoration and utensils. It is making food and creating an experience. Casual dining is
provide foods to customers like proper meal, snakes like French fries, dinners to customers and
also provide the effective and valuable services to customers like proper dining services, plates,
clean utensils, clean table clothes etc.
Counter services
counter services has the counter services assistant who serves food to customers from the
counter or bar rather than providing table services. This services are use at bar, pubs, cafes and
canteens. That is provide the best services to customers like be welcoming, friendly and polite to
customers. It is provide services to customers like effective and valuable to them. In this services
customers are goes at counter and counter assistant are serves food to them (Dopson and Hayes,
2015).
Coffee culture and coffee shops
Coffee culture and coffee shops is effective and also attractive. Now days customers like
teenagers and youngsters are highly attracted toward it. This services are provide coffee and
beverage to customers as per requirements. This sector is provide liquid food like coffee which
has various kinds as the espresso coffee, filter coffee.
Different rating systems used for food and beverage industry.
Rating system is applied the certain application domain motion picture rating system.
Rating system is completely hosted rating and review of the brand. Rating and review software is
allowed tom meet the customers needs and provides a powerful services to customers. By the
rating customers are get idea of hotel services and its goodwill at market place. Also to know
quality and quantity of product and services (Duran and et.al., 2016). The food and beverage
industry has rating system which is provide at nationally and internationally which are as
follows:
The nationally and international rating system is Michelin stars
This awards is based on 0 to 3 stars. The reviewer concentrate on the quality, mastery of
techniques, personality and consistency of food in making the review. The Hilton hotel has

follows the this rating system and that is not look at the interior décor, table setting and services
quality in awarding stars. The review of stars as follows:
 One star: one star is shows good quality and category of restaurant, offering standard
quality of food to customers.
 Two star: two star is show and indicate excellent and outstanding quality of dishes and
also services (Egerton and et.al., 2018).
 Three star: a restaurant is worth a special journey, indicting exceptional diners eat.
Three star show the hotel is provide the best quality of food and superlative ingredients.
This wields the power to transform business dramatically and many restaurant have reaped its
impact. The Hilton hotel is follow and use this rating system in their hotel. Hotel has advantage
by this which as follows:
 business find great customers by targeting and rating system.
 It help to customers to know about the quality and quantity of food.
 With the help of quality and quantities customers are more attract towards brand and its
products.
 This give result of best performance of hotel to customers.
 It help to evaluate the environmental performance of hotels.
This rating system is based on the an accepted energy and environmental principles of the food
and beverage rating system (Merrill, 2015). It established the practices and emerging concepts of
both nationally and internationally.
Discuss current and future trends affecting food and beverage business.
There are various current and future trends which are affect food and beverage business
which are as follows:
Current trends
there are various kinds of opportunities for growing food and beverage business. At also
has trends which are affect to this industry. That are as follows:
Changing customers preference
change in customers preferences are effect to food and beverage sector because of
customers preferences are always change as per needs and wants. It it the current trend which is
affect this sector. That preference are changes as per health concern of customers. For example:
customer need is eat sweet and fast food but suddenly they want the healthy food. For that they

are move towards other hotel and cooked at home. By this, changes in customers preference are
affect to Hilton hotel and its food department.
Food safety and transparency
the food safety and transparency is affect to business and its need. The customers demand
are more affect to business because of food safety. Manager of Hilton hotel have to provide safe
and healthy food to customers and also hygienic. Like Hilton hotel is provide the food to
customers but in that they have to provide food safe and healthy food to customers. In the
absences of this customers are move forward and this affect to the Hilton hotel food and
beverage department (Raper and et.al., 2019). That is also current trend which is affect to food
and beverage sector by customers.
Those are current trend which are affect to this sector as well as future trends are also
impact to this sector which are impact are as follows:
Innovation and differentiation
Innovation and differentiation is also impact to business. Manager of hotel is wants to
make innovation in sector and also make unique product and dish at marketplace for their future
growth. They are lunch new product or make changes in existing product but customers are not
like that and move towards. It will also impact to food and beverage sector at Hilton hotel. It will
give positive impact on the industry with the help of innovation customers are highly attracted
towards.
Technology
Technology is impact to the business of food and beverage sector. Customers are order
from the online app of hotel and pay online. This also impact to business and its services. In that
customers are satisfied by their order and also their payment mode. So that technology will
impact to this sector in the future because of in future technology has advanced (Sadeghirad and
et.al., 2016). But it can also give positive impact like customers can order from online app.
Those are the current and future trend which are impact and influences food and beverage
sector. In order to meet business objectives future trend is help to industry. Innovation and
differentiation is the best policy to attract customers to towards the business and its growth.

LO 2
The demonstrate professional food and beverage management.
It is important to demonstrate the professionalism at food and beverage sector in Hilton
hotel. It is effective and valuable growth of the company. Further is showing some skills which
are as follows:
Food services skills
The food services skills are very important part of the this sector because customers are
highly attracted by this services. For that manager of Hilton hotel can give effective and
appropriate training to their employees of food serving to customers. There are different types of
services methods for example: plate services like silver and flambé services. This service is
affect to customers. The presentation of food is also attract customers and it is also help to create
professionalism at hotel. Manager uses the schedule of the business and services area layout.
Monitoring and evaluating the foods and its services is important to maintain for customers
attract and also motivate to others.
Essential personal and professional skills development
Personal and professional development is important to manager at food and beverage
sector. For that manager of Hilton hotel is provide training and instructions to employees and
their staff members. For this improvement employees and manager can make schedule for work
this help to time management in industry. Manager can conduct dress code for their employees.
Proper dress code is help to make the proper decorum in hotel industry. They can improve
communication skills and customers services skills or attitude and behaviour of employees give
positive impact on the customers (Scott, Hawkins and Knai, 2017).
Those are skill which has help to improve professionalism in this sector. It is effective
and valuable for the growth of Hilton hotel's food and beverage sector.
The legal requirements and regulatory standard.
The legal requirements and regulatory standard are import for the business for run safe
and smooth. That are help to make safe and run effectively at marketplace. This provide legal
permit to food and beverage sector. That are as follows:
Food safety and standard act 2006

the food and safety act integrated the food law that lays down standard and guidelines to
customers safety and protection of customers health and regulation of the food. This act says the
maintain quality of food and provide stand of food. It is effective and valuable for the customers
because by this act hotel and its manager are not done any fraud with customers health. This act
protect to customers health and safety purpose. This act required to follow by the Hilton hotel
and that is help to make the effective and valuable changes.
Healthy and safety act 1974
Healthy and safety act says protect to customers and also provide safe culture to
customers. This act have to followed by Hilton hotel manager. This act help to customers and
employees of hotels. This act is effective and valuable for the manager and hotel. As per this law
manager have to provide safe working environment to employees. In the absence of this
employees are not loyal for the company. It has effective and valuable for the company (Legal
and regulation of food, 2017).
Alcohol licensing
Sale of alcohol to the public requires the seller to have a licence. This licences is allow to
sell alcohol according to the condition of licences. There are four types of licences such as on-
licence, off-licence, club licence are generally initially for the one years other hand special
licences are granted per event or for a series of event. There are requirement of licence to Hilton
hotel manager and its sales team. Those are help safe and protect their hotel and also to
customers.
Those are the legal requirements of food and beverage sector. Those are help to make the
effective and safe work culture at hotel. It is provide safety to customers and also to manager of
hotel. Hilton hotel uses this laws for growth and also to safety purpose.
LO 3
Compare and contrast different operational and marketing technology.
Each and every sector has their operational services and marketing by using technology.
It is effective and valuable for the business. That are help to make growth and effective profits.
Marketing strategies are help to attract customers towards the company and make effective brand
image at marketplace. Compare and contrast different operational and marketing technology are
as follows:

Services name Meaning Operational
technology
Marketing
technology
Full services
restaurant
Full services restaurant
is provide the best and
effective services to
their customers. In this
staff of Hilton hotel
provide all the services
on table which are
effective and valuable
The digital technology
is impact to customers
in effective and
valuable ways. At that
they are use the online
order process on the
encounter. This help to
give better customers
services to them. By
this time management
is in proper manner
(Seiders, 2017).
For the marketing
manager uses social
media. Now days
peoples are updated on
social media and
manager is use for
promote their product
at market place. It is
effective and valuable
for manage. This is the
effective way to
promote their product
at marketplace.
Casual dining and
branded restaurant
Casual restaurant
dining is provide all
the effective services
to customers on table
in proper manner. At
that large group come
into the hotel to take
dinner and lunch and
staff members are
provide best services.
Their operational
technology is payment
technology. In that
customers are pay
their bill online and
also credit card. This
is effective and safe
operational services of
casual dining
restaurant.
Their marketing
technology is capture
customers feedback.
They are take
feedback from
customers and make
changes according to
that.
Counter services In this hotel is provide
the effective and
valuable services to
customers by counter.
Their operational
technology is sets the
effectively is managed
food delivery system
because of they are
Their marketing
technology is support
customers database in
effective and valuable
manner.

provide food on
counter. At that
management of food
in proper manner is
important and
necessary.
Coffee culture and
coffee shops
At this sector
customers are like to
drink coffee and this
sector is only serves
this to their customers.
Operational
technology they are
uses the mobile
technology for quick
and fast services order.
With the help of this
customers can do the
fast order of their
coffee and also
manager is able to
manage that order in
effective manner
(Wood, 2018).
Marketing technology
is display advertising
and promotion online.
That are help to
promote their product
in effective manners.
Those operational and marketing technology are help to promote their product and
services at market place. It is in effective and valuable manner. The digital technology is help to
promote their product at marketplace in effective and proper manner. That is beneficial for
Hilton hotel to successfully meet with their business objectives and aims. That is help to growth
of this sector.
LO 4
The factors are impact to customers
There are various factors which are impact to the customers decisions making process
and growth. That has give negative impact on the hotel and its customers. That factors are as
follows:

Food quality
quality of food is always impact to customers decision making which are related to foods.
It has effective and valuable growth in this sector. Quality of food is always matters in customers
life. Its miss balance is affect to customers and its decision making. For example: like hotel's
food team is make the food by using some raw material in that case manager have to use best
quality of raw material. Customers are want best and effective quality of food against of their
payment. In this case customers are not get best quality then they move towards others and it is
impact to decision making process of customers (Yoakim and et.al., 2016).
Price of food
price of food and beverage is impact to customers decision making and its process which
are related to food and its services. For example: price of food is growth and increase by the
hotel manager then customers are affected by this high prices. That is not good for the hotel and
its growth.
Those are the factors which has impact to business and its growth. That are impact to
decision making of customers.
Analysis strategies used in range of food and beverage.
There are various business strategies which are help to attract customers and build a loyal
customers. These business strategies are as follows:
Market research
market research is help to make the effective and valuable strategy for know about the
needs and wants of customers. This help to build customers towards because of hotel manager
are make product and services as per requirement (Duran and et.al., 2016).
Staff recruitment and training
Staff recruitment and training is important part of hotel and its industry. Training is help
to grow skills of employees and also improve this in appropriate manner. Effective training and
development is help to improve skills of employees. They hire eligible candidates for hotel by
this employees are give better services to customers.
Those are the business strategies which are help to make and build customers loyalty
towards the effective and valuable changes.

CONCLUSION
From the above study it had been concluded that the managing food and beverage
operation has important for growth and success of hotel's. It has played an effective role in this
industry. That has the various and different types of food and beverage industry like full services
restaurant, casual dining and coffee shops. Those has their operational and marketing technology
for promote their product and services at marketplace and helped to attracted customers towards
hotel. It had been covered by the different rating system which has help to take review and
feedback from customers. With the help of this customers can get idea of brand and its services.
Future and current trend has affect to customers needs and wants. Legal and regulation has
important for run business effectively.

REFERENCES
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ONLINE
Legal and regulation of food. 2017. [online]. Available through:
<https://worksmart.org.uk/health-advice/health-and-safety/employer-duties/what-
health-and-safety-work-act>