logo

Managing Food & Beverage Operations (Doc)

16 Pages3086 Words153 Views
   

Added on  2019-11-12

Managing Food & Beverage Operations (Doc)

   Added on 2019-11-12

ShareRelated Documents
Managing Food & Beverage Operations (Doc)_1
Running Head: ReportExecutive summaryThe aim of this report is to analyze the restaurant business using three different frameworks which are Resource Based View, Value Chain Analysis and SWOT Analysis. The usefulness of each framework is stated and illustrated using the example of McDonald’s in Australia.2
Managing Food & Beverage Operations (Doc)_2
Running Head: ReportContentsIntroduction.................................................................................................................................................4Business report............................................................................................................................................5Resource Based View..............................................................................................................................5Value Chain Activities.............................................................................................................................8Primary Activities....................................................................................................................................8SWOT Analysis.........................................................................................................................................11Conclusion.................................................................................................................................................12Recommendations.....................................................................................................................................12References.................................................................................................................................................143
Managing Food & Beverage Operations (Doc)_3
Running Head: ReportIntroductionMcDonalds is one of the largest running restaurant business in Australia. The organization has been chosen to conduct analysis using three distinguished theories known as Resource Based View, Value Chain Activities/Analysis and SWOT Analysis. The main aim of the report is to explain the importance and usefulness of these theories and frameworks in managing the restaurant business. The resource based view (RBV) underlines the association's assets as the major determinants of the organization’s good performance and its ability to gain competitive advantage.As indicated by Barney (1991), a firm’s asset must be asses on the ground of its value, rarity, imitability, and organization. A value chain analysis, conducts analysis on all the activities that are included in the process of generating profits by the firm. It mainly constitutes of the inbound logistics, operation, outbound logistics, marketing and sales and service. SWOT analysis consists of four components, namely Strengths, Weaknesses, Opportunities and Threats. The strengths and weaknesses are often related to the internal business environment, whereas the opportunities and threats are usually more connected to the trends in the external environment in which the business operates. These three theories will be used in this report with detailed description focusing on the restaurant business in Australia.4
Managing Food & Beverage Operations (Doc)_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
The analysis of competitive strategy
|9
|1966
|25

Layers of Intangibles Across Intelligent Learning Ecosystems
|11
|2187
|30

STRATEGIC MANAGEMENT OF WOOLWORTHS.
|14
|2857
|14

Implementation of Resource-based View by Human Resource Management
|12
|4275
|79

Strategic Environmental Analysis - PDF
|10
|2190
|38

Tools of Strategy Development: RBV, Generic Strategies and Ansoff
|11
|2097
|276