Food and Beverage Industry: Trends, Skills, and Factors Influencing Customer Decision Making

INTRODUCTION
Food and beverage industry is engaged in for providing drink and food to the guest in
restaurant and hotels. Hotels and restaurant need Food and beverage mangers to run their
business in the context of restaurant, kitchen and bars. Food mangers are also responsible to plan
Manu for the dishes and dinks and they recruit employees and cooks for their business. This
report will explore food and beverage industry which will also include food, services and trends.
It will explain eating system both national and international. This report will analyze professional
food and beverage management skills within the food and beverage organization. This report will
explain legal requirement and regulatory standards that food and beverage service outlet must
comply with, this report will compare and constrict different operational and marketing
technology for the foods and beverage business. It will also investigate the factors which can
affect on the customers decision making in the chosen of outlet and food. In the end this report
will briefly analyze strategies in the rage of the beverage and food outlet to attract new customers
or build customers loyalty in the business. This report will cover this all point and it will explain
it properly.
LO1
Restaurant
restaurant are the place where people come to eat dinner, lunch and breakfast. In these
places people come and enjoy their meals with their family, friends and relatives. Restaurant can
include different verities of the food in their Manu. This is one of the trending businesses and
people can earn lager profits from the restaurant business (Becker and et.al., Nourish., 2019).
There are different types of business like fast food, where people can eat oily and tasty food and
café where they can enjoy, drink, eats and dance, and family restaurant in which people come
with their family. There are many famous restaurants in UK who are earning huge profit and
gaining customers loyalty by providing services and quality food. It is important for the
restaurant owner to have skill full worker who can satisfy their customers.
Bars
Bars are the place where people come for drink and dance. In these places people just
come for dink and enjoy. There are many verities can be available in the bars but they does not
provide food they just provide snacks. This is not the face where people can go with their
families. People can go with their friends for the enjoyment. People come in the Bars for the
drink Alcohol and dance.
Hotel

Hotels also come in food and beverage category because they also provide food services
to their hotel guest. People can stay in the hotel and they can eat food in the hotel’s restaurant.
Almost every kind of hotels provide food facilities (Borges Lopes, Freitas and Sousa., 2015 ).
Restaurant can be available inside the hotels and one of the hotels provide food from the other
hotels and they get some discount from the restaurant,
Cafes
Cafes are important part of the food and beverage industry in which couples can come
and enjoy dance, snacks and verities of drinks. This places are not that much costly and people
can come for enjoy in the Cafes.
P2 National and international rating system in food and beverage industry
Star rating system
Star rating system is followed by the restaurant and hotels in the all over the world. This
is the best way to find a best and worst restaurant and hotels in areas. 5 stars are most luxurious
restaurant and hotels and lowest stars shows that they do not provide quality services and food in
their restaurant and hotels, here are rating system according to their facilities and services.
5 star – 5 star restaurant provide quality food and services and this restaurant and hotels are
more costly as compare to the others (Chand and Slath., 2018). Food will be luxury and healthy.
Services will be best and fast. Stars restaurant can be identify according to their quality and they
use nations and star symbols.
4 star- In the 4 star restaurant and hotels also have luxury food and quality services but they
provide low quality as compare to the 5 star rating restaurant. In the 4stars hotels they will
provide luxury facilities like better rooms, quality food and restaurant services and better
accommodation services. Employees
3 Star- in the three star hotels services are limited and quality is average. Family can come to
enjoy their meals in the 3 star restaurants.
2 star- If we talk about 2 star restaurant then two star hotels then they offer a personal services
and the extra facilities. Bedrooms are comfortable and bathroom attached with the room and in
those hotels restaurant facility is available for the breakfast, and dinner available on the last 2
days of the week. Food quality is average,
1 star- one star hotels are acceptable accommodation. Services are limited and higher standards
of the cleanness. Most of the hotels attach bathrooms with the room. Staff members are friendly
and help customers breakfast can be available and alcohol as well but there will be limited
verities in the drinks