Managing Food & Beverage Operations - F&B

MANAGING FOOD &
BEVERAGE
OPERATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
Activity 1 ........................................................................................................................................1
Different business activities in Heathrow Airport Restaurants and Lounges Ltd.......................1
Rating system according to national and international basis ......................................................2
Trends in F&B industry and critical analysing trends in different types of business..................3
Activity 2.........................................................................................................................................4
“Analysing customer behaviour and motivation in Heathrow Airport Restaurants”..................4
ACTIVITY 3....................................................................................................................................6
Contrast and compare different marketing and operational technology used in different types
of Food & Beverages...................................................................................................................6
Evaluate how digital technology is used to improve operational efficiency...............................7
CONCLUSION ...............................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Food and beverages industry facilitates processing of raw food into finished good to the
end consumers. As it includes packing, distributing, etc. beverages includes both alcohol and non
alcohol items(Aratuo and Etienne, 2019). Heathrow Airport Restaurants and Lounges Ltd. Is an
hospitality industry which provides luxurious lounges, restaurants, accommodation services etc.
In this report that study will be based on the different types of business found in food and
beverages industry. Study will be on the rating system as per national and international basis.
Further trends will be discussed which affects food and beverages industry. The discussion will
be based on the analysing and assessing the customers behaviour and factors that influence in
decision making process in F&B industry. In last the discussion will be based on different
operational in F&B and use of technology to improve the efficiency.
Activity 1
F&B industry can be segmented in many different segments which includes groceries,
oils, fats, food activities like natural food, packed food, canned food, baby food, animal food,
etc. the industry is complex and deals with diverse business supplies of food mostly consumed
by worlds population(Different types of business in F&B, 2019). The role of Heathrow Airport
Restaurants and Lounges Ltd is meet customer satisfaction by providing standard and healthy
food services.
Different business activities in Heathrow Airport Restaurants and Lounges Ltd
The business that are found in organisation are mainly categorised in commercial and non
commercial business. The commercial business includes main operations in the restaurant
business which are quick service restaurants, full service restaurants,banquet and catering, etc.
and non commercial operations in F&B are automated vending food services, institutional,
accommodation with food services are being included. Some of the specific operations that
Heathrow Airport Restaurants operates are quick service restaurant, bars, catering and banquet,
automated and vending food services,etc. These are explained below in detail.
Quick and full Service Restaurant: The restaurant services that main activity in F&B
industry. Restaurants provides quick services by delivering the food to customers at his home. In
full services restaurant the customers are being provided full time service(Barlow and et.al.,
2018). It mainly includes family restaurants which provides affordable menu items according to
the customer taste and preference. Another full service restaurant is ethnic restaurant which
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represents the culture of the places its mainly influence the customers who are immigrants or
new visitors as these people mostly looks for peaceful and specific environment.
Bars: In restaurants the key business activity that influences customers towards the
restaurants are drinking bars. Bars are categorised according to the preference of the customers
like wine bars, beers bars, etc. Another business activities related to drinking are nightclubs,
cabarets, pubs, etc. to operates bars in Britain the company needs to require licence for serving
liquors primarily(Bigliardi, 2019). In the pubs and wine bars children are not allowed to enter as
per social norms.
Catering And Banquet: Significant activity for business operations in F&B is to
provide catering services for events. Mostly the events are conducted by conference hotels,
weddings, festivals food coordination etc. the food which is catered meet the standards of food
quality and hygiene maintenances.
Automated And Vending Food Services: The vending machines are installed at places
like hotels, motels, sports venues, or any other convenient places. Its is generally not included in
the F&B industry. These are installed mostly by small, large or accommodation service
providers.
Rating system according to national and international basis
Rating in F&B industry are measured according to the standards that needed to be
fulfilled by the industry(Rating system, 2019). The rating in hotels and restaurants are provided
on the basis of quality of services that are being provided to the travellers and the guest. The
rating are based on the basic facility that are provided to the customers. In Britain the rating
given to hotels are by THE AUTOMOBILE ASSOCIATION founded in 1905 star category are
one to five(Borlase, 2017).
One and two star rating: One star rating includes basic needs that are requirement of the
traveller the budget accommodation are being provided to the guests. The basic things are
cleaning room daily, attached washroom with table, chair, washbasin kit includes soaps, etc.
limited breakfast, restaurants phone calling facilities, etc.
In two star basic facilities are being provided with including more facilities then one star.
Payment modes are being provided like card, night lamp, toiletries,linen shelves, sanitary
facilities, Wi-Fi rooms,etc.
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