Managing Food & Beverage Operations: F&B
Explore the food and beverage industry, demonstrate professional food and beverage service standards, compare the use of technology in different food and beverage operations, and analyze customer motivations and behavior in order to maximize business success.
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Added on 2021-02-20
Managing Food & Beverage Operations: F&B
Explore the food and beverage industry, demonstrate professional food and beverage service standards, compare the use of technology in different food and beverage operations, and analyze customer motivations and behavior in order to maximize business success.
Added on 2021-02-20
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Managing Food &Beverage Operations
Table of ContentsINTRODUCTION...........................................................................................................................3ACTIVITY 1 ...................................................................................................................................3Types OF Businesses in F&B Industry..................................................................................3Different rating systems that is used world wide...................................................................4Trends both current & future that affect the F&B businesses................................................5ACTIVITY 2 ...................................................................................................................................5Way of deciding food and beverage outlets by the consumers..............................................6Factors influencing consumer’s decisions in choosing a food and beverage outlet...............6Strategies used by F&B outlets to attract customers..............................................................7Way of building loyal customer base by F&B outlets...........................................................8Evaluation of the effectiveness of those strategies that are used by several food and beverageoutlets in order to attract and build a loyal customer base.....................................................8Evaluation of the influence of digital technology on consumer buying behaviour................9ACTIVITY 3....................................................................................................................................9Compare and Contrast the different operational and marketing technology..........................9Evaluate how digital technology is used to improve operational efficiency..........................9ACTIVITY 4..................................................................................................................................11Observations of the meeting.................................................................................................11Professional Food & Beverage Service Standards: Checklist and Questionnaire Form......11CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14
INTRODUCTIONFood and Beverages sector, these are establishments that are primarily engaged inpreparation of beverages, snacks and meals on customer's order, for direct consumption that is onand off the premises. This industry is usually called to tourism professionals as F&B. This sectoris growing on simple facts as people tend to travel from their homes, going for business, so theyhave a desire to eat and drink (Davis and et.al., 2018). The interest of the people is becomingdiverse, and so the offerings of food and beverages are also diverging. Heathrow AirportRestaurants and Lounges Ltd. Is a well-known part of hospitality sector that provides deluxelounges, restaurants and accommodation facilities. This report highlights the different types ofbusinesses that are included in F&B Sector the rating system that is used in the industrynationally and internationally. The trends that can be adopted by the business in order to meet thebusiness objective. Further the report describes the analysis of consumer's motivation andbehaviour in choosing F&B industry. The new technologies that are used to improve theoperational efficiency in the sector.. ACTIVITY 1 Food and Beverages Sector are divided in various sub segments that are consist oils, fats,groceries, natural food, canned food, animal food, packed food and baby food. This industry iscomplex and deals in multiple business of food supplies that is consumed across the world. Thefunction of Heathrow Airport Restaurants and Lounges Ltd is to fulfil customer's satisfaction byoffering quality, standard and healthy food services. Types OF Businesses in F&B IndustryThere are too many ways to divide the market, but there are two key dimensions likecommercial food service that involves operations whose basic business is food and beveragesthat includes Quick service restaurants, full service restaurants, drinking, catering and banquetingand the other is non-commercial food services where food is served, but they are not the primarybusiness that includes institutional, accommodation food services, etc. (Dopson and Hayes,2015).
Quick and Full Service Restaurants:- These can also be called as fast foodestablishment. Best examples of quick service restaurants are McDonald's, Burger King andKFC. These kind of restaurants have limited offerings and rarely have table services as thesefoods are available as take outs. Full service restaurants include casual and fine dining whichhave fixed meal courses. These restaurants serve moderately priced food items and casualatmosphere. The décor of these restaurants have higher quality material and are peaceful. ForExample:- Starbucks, Pizza Hut.Catering and Banqueting:- Banquets are large dinners with multiple courses that are apart of ceremony or any celebration. Events are mostly for the purpose of conferences, wedding,festival and the food offered by the caters is according to the standards set by the quality andhygiene maintenance. For example:- Royal Berkshire Conference Centre.Bars:- It includes wine bars, nightclubs, pubs etc. A liquor primary license is necessaryto start a business that has its primary business as selling alcohol, nightclubs, cabarets and pubscame in this category . For example:- Bar Termini.(Maier and Prusty, 2016)Vending and Automated Food services: - This is not generally a part of Food andBeverages sectors. These machines are situated in Hotels, sporting venues, transportationterminals or any location that gives the opportunity for convenient purchase. For example:- D&A Engineers Ltd.Different rating systems that is used world wideDifferent rating is given to the restaurants to measure the quality services of therestaurant and are given by customer's that visit there.One & Two Star-rating: - One star rating restaurant have basic features and are so muchaffordable by any type of customer's. These restaurants need to be visited only when theindividual is in particular area. Two-star rating restaurants are somewhat better than one star,they are more comfortable and have more facilities like Wi-Fi, better rooms and quality food. Three Star-rating:- Restaurants with three star rating are very good with betterfurnishing, better services and the services are inclined towards guest care. More facilities areprovided to the customer's like swimming pools, gym, laundry services are available for thecustomers and even receptionist will be present for 24 hours.
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