Managing Generational Diversity at Westpac: Challenges and Solutions

Business Report
Student name:
Student ID:
1

Executive Summary
This is a business report presenting the key issues faced by “Westpac” in terms of generational
diversity. It the most common management challenge as in this era of constant developments and
changes, business transformations and innovations, the pressure of gaining competitive
advantages forces companies to look for and invest in staff members which acquires required
skills, ideas and knowledge. There are five different kinds of generations at a workplace and it is
important to manage and build coordination among people belonging to different generations
who have different values, characteristics, beliefs and attitudes towards work. In this report, the
attention has been given to the challenges and faced by senior management of ‘Westpac’ in
managing generational diversity in the organization. The mangers, through this report are also
given suggestions on the ways through which they can better manage their generational diversity
and further the benefits of such management have also been highlighted.
2

Contents
Executive Summary.........................................................................................................................2
Introduction......................................................................................................................................4
Generational Diversity.....................................................................................................................5
Challenges faced in managing Generational Diversity...................................................................7
Solutions........................................................................................................................................10
Discussions....................................................................................................................................12
Conclusion.....................................................................................................................................13
References......................................................................................................................................14
3

Introduction
Generational Diversity is one of the biggest challenge faced by HR professionals and managers
in people at workplace. Presently, there are people belonging to five different generations
working at workplace who have different behaviours, attitudes, habits and motivational levers.
At times, this diversity creates an environment at workplace in which people are uncooperative,
untrusting and less productive. The reason for these differences is that they come from different
historical reference point that has influenced their values, opinions and ideas about issues such as
authority, loyalty, work ethic, work arrangements and free agency. The most common challenges
faced due to such generational diversity includes communication styles adapting to changes,
technical skills and many more. Through this report, the managers and professionals are given
suggestions on how to deal with challenges relating to generational diversity.
4