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Managing Global Marketplace: Assignment

   

Added on  2021-04-24

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Running head: MANAGING GLOBAL MARKETPLACEManaging Global MarketplaceName of Student:Name of University:Author’s Note:

1MANAGING GLOBAL MARKETPLACE“Article 1”:“The marketplace, emerging technology and marketing theory” – “George M. Zinkhan”The article discusses the marketplace being a human intervention. It is responsible forsimultaneously delivering a benchmark of living and it serving as a platform for the substitute ofideas. With the advances in technology the theories of marketing have evolved in order to adaptto the changing times. Information technology is responsible for having caused radical changesin the experiences which human beings are facing currently. In the present situation, theadvancements in science and technology brings forth the promise of the transformation of bothhuman life and business practices. The changes in technology as well as the changing nature ofthe marketplace act as an engine of financial exchange and also as a focal point of public life.The article also discusses about the marketplace of the future and the implications of the presentdevelopments in the current scenario. The article mentions that two three decades ago it would not have been possible to guesswhether there would be any sort of advancement in technology and also whether this would inany way change the lifestyles of the individuals. The role of the marketplace in the human liveshas changed radically due to the reason that technology has grown to play a huge part in themarketplace. As a result of this, the relationship between buyers and sellers has evolved rapidly.The article discusses the dialogue between Socrates and Glaucon. It has been argued by Socratesthat the concept of exchange is the major reason for humans to gather together and form differentcommunities and be a part of community life. With regard to the Maslow’s Hierarchy of needsthere is the distinguishing between the numerous categories of needs and wants. There were

2MANAGING GLOBAL MARKETPLACEseveral noteworthy concepts of exchange in the Socrates era. The guild system was used inancient civilizations of Greece and Rome as a critical aspect of human development. Regarding to the concept of marketing it the future it is stated that there are future“patterns of demand and forecast”. The marketing plan is also crucial for meeting quarterly oryearly objectives of the demands. The beginning of the internet marketers need to be disturbedabout the forecasts regarding the future of technology. The four questions technique ofunderstanding the influence of a new technology can be utilized to understand the changes whichoccur as a result of the technologies. The different theories of e-marketing can be applied inaddition to the theories of marketing for the explanation of the present day e-commercetechniques and applications. It can therefore be concluded that there are numerous challenges as well as scope for thepresent world which have been created by the internet. The business environment is alsochanging at a very fast pace and this makes it difficult to pin-pointedly describe the processwhich is going on. The best strategy for development is adapting to the new age strategies. Article 2:“From global village to global marketplace: Metaphorical descriptions of the global internet”– Nisha ShahThe article describes the impact of the global internet on the areas which are under thegeographical reach of the internet. It is believed that the traditional sources of power are attainedby the transgression of the territorial boundaries. The advancement of technology andparticularly the internet has become symbolic of the concept of globalisation. It has been inferred

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