Tourism Culture and Management: A Case Study of Sutro Baths in San Francisco

Running Head: MANAGEMENT
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Management
3/9/2019

MANAGEMENT
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Contents
1.0 Introduction.....................................................................................................................................2
1.2 Aim..............................................................................................................................................2
2.0 Overview of Destination Region.....................................................................................................2
3.0 Contribution to the current scenario of Destination 400..................................................................3
3.1Personalization:............................................................................................................................3
3.2 Block-chain for payments and improved customer services........................................................4
3.3 Increase in the Last minute bookings...........................................................................................4
4.0 Cultural Issues in Tourism...............................................................................................................4
4.1 Proposed Strategies..........................................................................................................................5
Strategy 1: Fostering appreciation of cultural differences.................................................................5
Strategy 2: Learn your Client’s culture.............................................................................................5
Strategy 3: Enforcing effective leadership.........................................................................................5
5.0 Target market..................................................................................................................................6
6.0 Recommendations...........................................................................................................................6
Strategy 1: Advertising......................................................................................................................6
Strategy 3: Effective services and increase in sales..........................................................................6
7.0 Conclusion.......................................................................................................................................7
8.0 References.......................................................................................................................................8

MANAGEMENT
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1.0 Introduction
The report brings about the discussion on the assignment of management, and the
phenomenon of tourism culture within a specific destination and the related aspects. The
aspect of tourism is described as the travel for the individuals who travel either for the
purpose of pleasure or because of any business work. It also includes the business of practice
of touring, business of attracting, accommodating, and entertaining the tourists, inclusive of
the business of operating tours (Tussyadiah & Pesonen, 2016). It may be international or
within the country of the traveller. It determines the traveller’s engagement with a country or
region’s culture, and specifically about the lifestyle of the people in those areas. Culture
tourism and communication are also inter-related and they contribute to the positive and
successful experiences of the people. The understanding of the concept of tourism culture is
important due to the reason that it creates a positive social and economic impact and
determines the establishment and reinforcement of identity.
1.2 Aim
The objective of the report on tourism culture is to analyse and understand different
aspects of the tourist destination ‘Sutro Baths’ and the factors that support the growth of the
region. Moreover, the report will enlist the elements or factors that support the current image
of the destination region, along with the interests or perceptions of consumers. Some factors
that affected the change or shift in the consumer pattern for destination region will include
both, internal and external (Matzler et al., 2016). Therefore, it will determine the factors or
strategies supporting the growth of the tourism sector, and the emerging trends in the
destination region. The chosen consumer group here for the purpose of destination region will
be specific to the individuals amongst the age group of 25-40. In the later part, some
recommendations will be provided for the chosen consumer group, along with the cultural
issues that can lead to clashes with the visitors.
2.0 Overview of Destination Region
Sutro baths is the destination region for the purpose of tourism, which is a large,
privately owned swimming pool complex in the Land end area in the San Francisco,
California. The pool complex built in the year 1896, and recognised as the world’s largest