Managing Information and Technology in ALDI

Managing Information
and Technology in
ALDI

Table of Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Introduction of ALDI..................................................................................................................2
Back ground of ALDI ...............................................................................................................2
Products and services of ALDI ..................................................................................................2
Porter’s 5 Force...........................................................................................................................3
Value Chain analysis of ALDI...................................................................................................4
Two support activities in Porter's value chain of ALDI.............................................................5
Identify key value adding activities of ALDI ...........................................................................6
Summarise & reflect on how the business could deploy information technology (IT) and use
innovative ideas to improve its business processes and to enhance its competitive positioning
.....................................................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Information technology play very essential role in order to perform the whole business
functionality in a successful manner so that they will be able to beat the competition level. In
order to gain competitive advantages at the marketplace, it is required by the business entity to
have sufficient amount of resources which includes computer software, various networking
facilities and many more (Baxter, 2019)(Carvalho and Nobre, 2019)(Chalaby, 2019)(Chlopecký
and et. al., 2019)(Cordell and Thompson, 2019)(Culot and et. al., 2019)(Julita and Arianty, 2017)
(Lloyd, 2017)(Mudambi and Puck, 2016)(Stein and Barron, 2017). In the present report, ALDI
is chosen as the base organisation which was founded by Karl & Theo Albrecht in the year 1913.
In the report, different sections are going to be included where competitors analysis is discussed
with the help of Porter's Five force model and value chain analysis is done so that level of
changes can be identified in an effective manner.
MAIN BODY
Introduction of ALDI
ALDI is a common brand which is a discount supermarket chain in more than 20
countries where they have approximately 10,000 stores. It is a Germany based organisation,
founded by two brothers when they take over their mother's store. It has been said that ALDI
operates its business functions in around 3000 stores until year 1990. Apart from the vast number
of supermarket chains across the whole wide world, ALDI is an organisation which maintain
their position by providing large number of products and services.
Back ground of ALDI
ALDI was founded by two brother Karl & Theo Albrecht in the year 1946 when they take
over their parental company in Essen. Later on the business was divided into two main groups in
the year 1960 which later became ALDI Sud headquarter in Mulheim and the other one is ALDI
Nord headquarter in Essen (Carvalho and Nobre, 2019). In 1962 it was introduced by the name
ALDI. Company generally operates its business functions in Ireland, Switzerland, China, Italy,
Spain and many other countries.
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