Managing Information and Technology in Boots UK Ltd.

This report provides an overview of Boots UK Ltd., a health and beauty retailer pharmacy firm. It discusses the variety of products offered by the company and explores the use of information technology to enhance business performance.

MANAGING
INFORMATION AND
TECHNOLOGY

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Overview of the company...........................................................................................................4
variety of primary and supportive and value added service........................................................7
Recommendation about variety of information technology........................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
IT refers to the development and maintenance of variety of software and system in the
Firm. It includes their use for the processing and distribution of data. Boots UK Ltd. is a health
and beauty retailer pharmacy Firm consider dealt in the United Kingdom. This report highlights
the overview of the company and variety of type of product which is offered by the company in
the market. The report explain the competitive environment of the Firm in the market. The report
highlights the primary as well as the supportive activity of the Firm in the long run. After that the
report highlights the value added services of the Firm. In the end the report explain the variety
of information technology which can be used by company to enhance the performance of the
business.
MAIN BODY
Overview of the company
Boots UK Ltd. is a health and beauty retailer pharmacy Firm consider dealt in the United
Kingdom and other neighboring country of the UK. Boots was incorporated in the year 1849 by
the founder John Boot. Boots has several stores through which they consider sell the offering of
the company.. Boots company was merged with the Alliance Uni chem in the year 2006 and was
named as Alliance Boots, which was bought by Kohlberg Kravius Robert. Kohlberg Kravius
Robert has shifted the headquarter of the Firm from Nottingham, UK to the Switzerland. In the
year 2012 Walgreen has bought 45% of share of Boots UK ltd. Thus has changes the name of the
company as Walgreen Boots Alliance Boots is one of the largest retailer in the UK. They are
having 2500 stores all across the UK to offer variety of offering (Lewis, 2017). Boots consider
employee in total of 56,000 employee in the company to carry out operaton of business.. Boots
consider operate their business at global level also. As Firm consider provide their services in
Republic of Ireland, Thailand, South Korea and Bahamas. Firm has been also involved in many
of the controversies in the past but at the same time also consider invest good amount of
resources toward the charity work in the nation.
Boots consider offer variety of the variety of range of the product in the Firm. Generally
Boots consider consider the pharmacy offering of the company, this product are generally sold
by company on the basis of perception of doctor and through their store. Also Firm sells variety
of the beauty offering of the company in the market, also has started selling electric beauty

product in the Firm i.e. hairdryers, shavers and electric toothbrushes. Not only that there are
variety of variety of product which are also sold by the companyat market placeline of the
company includes Photography, Clothing, food and drink, optical and hearing care product at the
store of the company. This all are the secondary product of the company, variety of type of
pharmacy are the primary product of the company in the market.
Porters five forces
Porters five forces is the strategic framework which is applied in the Firm to to check the
level of competition available in the industry. Porter's five forces consider look at five variety of
forces in the market, which can have a impact on the performance of the workplace. Application
of porter's five forces on Boots UK ltd. are as follows:
Threat of new entrants: Threat of new entrant in the Firm is moderate, as it has seen
that there are many few companies which consider enter the pharmacy market (O'Hara and
et.al., 2017). Reason behind the same is identified that it requires good amount of permission and
good amount of capital to enter into pharmacy industry. Same time some company consider enter
market with some innovative way to make drug or some new drugs at market place. This
eventually create a good amount of pressure on Boots to manage the same. To manage such
threat boots consider take following few step in the Firm.
 Boots consider lower down the economic of scale of company, which help firm in
lowering down the fixed cost per unit of the Firm.
 By innovating new product in the company for new customer which can be served by the
Firm. This also help company in building good product line.
Bargaining Power of Supplier: Impact of this force is very high in the pharmacy industry, as all
the Firm generally buy raw material in the Firm from the selected few supplier of the industry
(Moreno-Izquierdo, Ramón-Rodríguez and Perles-Ribes, 2016). This generally consider give the
good power in the hand of the supplier in the Firm. This eventually consider lower down the
bargaining power of the Boots in the market. To defend the variety of challenges which is
thrown by the supplier in the market.
 Boots generally consider buy the product in large quantity from the variety of supplier in
the company, this generally helps the Firm in getting discount on the purchase of raw

material in company. This provide crucial support to Firm in getting some sort of cost
benefit to carry out variety of function of company.
 Also, Firm consider maintain a good amount of the supply chain with multiple supplierat
market place with the help of building good relationship with the variety of supplier. This
provide crucial support to Firm in getting variety of raw material at affordable rate in the
Firm.
Bargaining power of Buyers: This force is moderate for the Firm. As Boots ltd. is able to
maintain a good amount of customer base in the Firm, which help Firm in getting good support
from the market. At the same time Firm has also seen the impact of bargaining power of buyer as
all the consumer always looks to have the product of the company which offers the higher
amount of value for the consumer in the market. Various function which is performed in the
Firm to overcome the issue of bargaining power of buyer are as follows:
 Boots generally consider invest vary heavily toward the marketing function of the Firm,
This provide crucial support to the Firm in educating the customer in the market about
the variety of offering of the company (Hafezi, Akhavan and Pakseresht, 2017). This
provide crucial support to company in building good customer base of the company.
 Also Firm try to bring new innovative product in the Firm, which help Firm in attracting
the eye of variety of customer in the Firm.
Threat of substitute product: This force is low in the industry as there is not such substitute of
drugs in the real life. Also as Firm consider offer many variety of type of goods and services in
the Firm it certainly consider means that Firm itself consider develop the substitute of variety of
product of the company at market place. Generally Firm consider understand the need of the
customer and explain that thoroughly with the help of variety of promotional tool that , there
need only can be satisfied with the help of the drugs in the Firm, there is no as such any
substitute of drugs in the market.
Competition among existing firm: This force is moderate or very low in the market. As there
are many few big competitor which consider operate at the level at which Boots ltd consider
operate at market place. So it can be said that there is very low level of competition in the market
in the rivalry firm (Kibria, Al Amin and Rifat, 2017). To defend the variety of variety of

challenges which is offered by the already existing firm in the Firm, Firm consider take variety
of variety of action which are as follows:
 Generally Firm consider promote the goods and services of the companyat market place
in a way that it will helps the variety of consumer in variety ofiating product of variety of
companies in the market. Generally Firm consider highlights the variety of offering of the
company in the market in a way that it consider highlights the variety of offering of
company drug as compare to that of competitor company drug in the market.
 Also, Firm try to use variety of pricing strategy in the Firm to defend the variety of issue
which is offered by the competitor market of the industry.
Porter's 5 analysis of the Firm highlights that there is some sort of competitive industry in in
which Boots consider dealt.
variety of primary and supportive and value added service
Primary Activity
Inbound logistic of the Firm refers to the variety of activity such as sourcing,
transportation, storage and reviving of variety of raw material in the Firm. This is the process in
which variety of resources or unfinished & finished good are procure in the Firm. Generally
Boots uses just in time approach in the Firm to produce the goods and services of the company
(Koc and Bozdag, 2017). In this Firm consider schedule variety of activity of inbound logistic
in a way that it consider help the Firm in saving good amount of time in carrying out variety of
function of the business. In this approach Firm consider schedule the variety of process with the
proper time and deadline in which this function need to be completed in the Firm. Finished
product of variety of company in the Firm is procure from variety of supplier with the help of
variety of trucks of the Firm. This product are kept in the ware houses of the Firm, till the date
they are shown in the variety of store of the company.
Operation: Generally function of Boots is spread in the two variety of are aat market
place i.e. Pharmacy-led health and beauty retailing pharmacy in the Firm. Also Firm consider
manufacture some product as their function activity of the Firm, that function of the business
called as BCM and increasingly develops and internationalists its product brands.
Outbound logistic: When analyzing the outbound logistic of Boots Pharmacy it can be
said that they consider use the direct distribution channel in the Firm to sell the good and service

of the company at market place As Firm has many variety of stores of the company situated at
many variety of location of the stores. This provide crucial support to the Firm in touching very
large number of the consumer in the market. Also it has been seen that for the purpose of their
manufacturing unit, they take help of container truck to convey their goods and services to the
variety of location in the nation. For the packaging of the Firm, Firm uses variety of recycled raw
material to develop a good sort of packaging of the company.
Supportive Activity
Human Resource Management: It is one of the main supporting activity which is being
performed in the Firm for the purpose of carryout the variety of function in the Firm. Generally,
manager in the Firm consider make variety of policy in the Firm to maintain a good sort of
human resource in the Firm (da Silva Guabiroba and et.al., 2017). Generally Firm consider
research the market and try to find out the new skill which is require in the Firm to carry out
variety of function of the business. On the basis of the same Firm plan the variety of recruitment
activity of the Firm and builds a good & skillful human resource of the Firm. This eventually
help the Firm in improving the efficiency of Firm function in the Firm. Also, Firm try to offer
variety of training to the employee in the Firm, which eventually help the company in passing on
the message to variety of employee at market place that Firm consider care about them. This
provide crucial support to the employee in feeling more motivated in the Firm.
Procurement: It is another supporting activity of the Firm, which consider play a good
hand, in supporting the primary activity of the Firm. Generally Firm consider procure the range
of raw material in the Firm with the help of the variety of supplier at market place This
eventually help the Firm in getting better variety of the goods and services in the Firm. Also,
Firm consider procure the range of raw material in large quantity in the Firm which consider help
the Firm in getting good cost advantage in long run of the business. This eventually consider
help the Firm in providing good hand of support to the primary activity which are being
performed in the Firm. As explained in the Porter's five forces model also that there are many
few supplier in the Firm (Bhargava, Bafna and Shabarisha, 2018). Procuring large quantity of
the product in the Firm, eventually help the company in carrying out range of activity in the
Firm.
Value Added Services

Training: It is the first value added services which is being performed in the Firm, in
which all the employee are given a knowledge and training about variety of skill set which need
to be possessed by them to carry out variety of function of the business. This generally helps the
Firm in bringing and promoting good sort of innovation in the Firm, as employee in the Firm is
having better knowledge about the variety of function of the business in the Firm. It also help the
Firm in building good sort of human resource which eventually help the Firm in maintaining
good sort of recruitment cost of the Firm.
Customer Service: It is another value added service which is performed by the Firm. In
this service Firm consider perform the variety of activity which help the company in maintaing a
good level of trust with the customer in the market (Baller, Dutta and Lanvin, 2016)t. For this
services Firm consider communicate with the range of customerat market place and on the basis
of the same consider understand the need of the customer at market place and develop the
offering accordingly to provide variety of goods and services to the customer. Also Firm
consider provide after sales service in the Firm. In this Firm consider collect the variety of
feedback from the customer at market place and on the basis of the same consider develop the
goods and services which can satisfy the need of the customer in the Firm.
Telephony Add-ons, Free Information and Warranties are some other type of value
added services which are being performed in the Firm to carry out variety of sort of function in
the Firm.
Recommendation about variety of information technology
There are many range of sort of information technology tool which is available in front of
the business through which they can enhance the performance of the business in long run. Some
of the information technology tool which can be used by the Firm in the business are as follows:
CRM: It is the first informational technology tool which may be used by the Firm at the
market place. This will help the Firm in building a good sort of relationship with the customer of
the Firm and will also improve the customer base of the company at market place(Senft,
Gallegos and Davis, 2016). CRM software will help the Firm in synchronizing the range of
information of customer in the Firm in a way that it provide crucial support to the company in
improving the level of customer satisfaction in the Firm by analyzing need of the customer. As

this will provide company in getting better and efficient information about the variety of
employee of an Firm.
Expertise Resource Planning (ERP): It is the type of the software which can be used by
the Firm for optimum utilization of variety of resources in the Firm. This software consider
analysis the variety of resources which expect Firm to carry out range of function of the
business. This information consider help the Firm in diverting the same amount of resources
toward the same in the Firm, which help the company in optimum utilization of the resources
and improving the level of work efficiency in the Firm.
Transaction Process System (TPS): It is another type of information system tool which
may be used by Firm to carry out variety of function of the business. This is the system which is
generally used as a record keeping tool in the Firm. This will crucial for the Firm in keeping
good sort of eyes on the range of function of the business and current situation of the business.
This will eventually help the Firm in making range of decision very efficiently in the Firm,
which provide good support to company in enhancing the level of performance of individual and
Firm as a whole in long run of the business.
Work flow system: It is another type of information system which can be used by the
Firm to enhance the quality of the performance in the Firm (Zurawski, 2018). Workflow is the
system in the Firm which consider direct, coordinate and monitor the variety of type of the task
which consider be performed in the Firm. This will eventually help the company in saving the
time of performing the variety of activity in the Firm and will also help Firm in enhancing the
level of planning in the Firm.
CONCLUSION
The report it has concluded that there is very high level of competitive environment of
the Firm, as supplier and customer force is not that positive for the Firm. After that report
summarized that Firm highlights that Firm is maintaining good primary, supportive activity in
the Firm but there is some sort of scope of improving the same in the Firm. After that report
conclude that Firm can adopt variety of the range of information technology tool to improve the
performance of the business in the market. As they will provide good hand of support to enhance
the efficiency of the business in context of the saving cost and time of the company at market
place.

REFERENCES
Books and Journal
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of the European low-cost carriers explained using Porter's Five Forces Model. Tourism
Economics. 22(2). pp.293-310.
Hafezi, R., Akhavan, A. and Pakseresht, S., 2017, May. The State of Competition in Natural gas
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International Gas Union Research Conference (IGRC), Rio de Janeiro, Brazil (pp. 24-
26).
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Forces Model in Battery Manufacturing Industries of Bangladesh. In International
Conference on Mechanical, Industrial and Energy Engineering. Retrieved (Vol. 25).
Koc, T. and Bozdag, E., 2017. Measuring the degree of novelty of innovation based on Porter's
value chain approach. European Journal of functional Research. 257(2). pp.559-567.
da Silva Guabiroba, R. C. and et.al., 2017. 2017. Value chain analysis of waste cooking oil for
biodiesel production: Study case of one oil collection company in Rio de Janeiro-Brazil.
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strategic cost management tool. Acc Financ Manag J. 3(3). pp.1386-93.
Baller, S., Dutta, S. and Lanvin, B., 2016. Global information technology report 2016. Geneva:
Ouranos.
Senft, S., Gallegos, F. and Davis, A., 2016. Information technology control and audit. Auerbach
publications.
Zurawski, R., 2018. The industrial information technology handbook. CRC press.