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Extended Project Assignment - Boots company

   

Added on  2020-10-04

10 Pages2739 Words38 Views
EXTENDED PROJECT

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1BACKGROUND OF BOOTS PHARMACEUTICAL...................................................................1Strategic position of Boots Pharmaceutical Industry.......................................................................1Internal analysis of Boots Pharmaceutical Industry.........................................................................2Product Differentiation...............................................................................................................2Brand Values...............................................................................................................................2Marketing....................................................................................................................................3Human resources management ..................................................................................................3Supply chain management..........................................................................................................3External environment of Boots Pharmaceutical Industry...........................................................4CONCLUSION AND RECOMMENDATIONS............................................................................6REFERENCES................................................................................................................................8

INTRODUCTIONThe present project is completed after taking base to the Boots company which isoperating in pharmaceutical industry of UK. Apart from this, it is one of the leading firm whichprovides pharmaceutical and beauty products across the UK and republic of Ireland. Key purposeof the present study is to internal environment of the Boots pharmaceutical firm. Apart from this,product differentiation, management of human resources as well as supply chain management ofthe selected company is explained under this project. At the end of study, external environmentof Boots is described by taking base to the Porter's Five Forces analysis. On the basis of these allthe analysis, recommendations are provided to the cited firm in order to make propermodifications within entity. BACKGROUND OF BOOTS PHARMACEUTICALPharmacy industry are crucially required to be present. The selected organisation BootsPharmaceutical Industry is founded 168 years ago in Nottingham, United Kingdom with anobjective to improve the health and well-being of local communities. The entity headquarters inBeeston, Nottingham, UK. Initially, it started with herbal medicines that were sold in year 1860.This long span of the company helped in creating a tremendous brand image in thepharmaceutical sector. The area served by the Boots Pharmaceutical Industry includes UK,Ireland, Norway, Thailand. etc. However, it may be recognised that the major among them areUK and Ireland. There are about 25,00 stores in these place if combined. Further, around 70,000people are employed in UK in the cited firm. In context to Ireland, this figure is 1,900. Thecompany recently alliances with Walgreens which helped in strengthening the brand image.After the merging the number of the employees raised to 400,00 and the total operationalrevenue gets doubled (Walgreens Boots Alliance, 2017). According to the annual report, thestatistics of 2016 were observed to be favourable to the alliance. The gross profit is obtained tobe 53.1 millions whereas the operating income is 44.7 millions. Strategic position of Boots Pharmaceutical IndustryIn order to examine the strategic position of any entity, it is necessary to analyse both theinternal and the external environment. This analysis will help in understanding the presentposition that Boots Pharmaceutical Industry has. In addition to this, the major emphasis is given

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