Managing Information and Technology

Managing Information
and Technology

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................5
Porter's 5 Force Analysis of John Lewis & partners...................................................................5
Porter's Value Chain....................................................................................................................7
Deployment of Information Technology and use of innovative ideas in order to gain
competitive advantage...............................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Information and technology are the key factor development and growth for the
organisation. The IT sector is constantly evolving and have changed the face of business.
Present report is based John Lewis & partners which is an high end brand of department store
operating throughout great Britain (Ul-Hameed and et., al., 2019). Brand have wide range of
flagship clothings for men and women. It is an employee own mutual organisation and firm try
to provide unique fashion clothing fashion line two satisfy consumer. Furthermore the company
is committed to inspire and delighting the customer through different product, great quality food
and outstanding services with the motive to attract large number of audience.
Firstly the company opened it first store in 1864 in Oxford street London and there are
around 51 store throughout the Great Britain. It was founded by John Lewis and its headquarter
is located in London. There are around 38100 employees are working the in the organisation
which are working to satisfy the needs and wants of consumer. The first John Lewis store
constructed as the part of shopping centre which was relocated Jessops, in Nottingham which is
an Victoria centric as the part of 1972. The brand were the first department store group in UK to
adopt central buying, launching method which help management to have wide variety of product
and services for there respective customers.
Secondly in year 2009 firm announced the new format of John Lewis at home store in
which were located in pre existing shopping centre and focus on electrical, home and technology
product. This was a great success and company operate at different airports as to expand the
revenue which present in the company. Apart from this company is also known for producing
memorable Christmas television adverts which have gained heavy exposure on social media.
There main focus is on family and they advertise emotional content which makes a better impact
in UK market.
Thirdly company have recently announced that they are going to expand there business
into smaller cities over the next five years. With the help of technology firm is going to
improvise there strategies and make shopping more convenience for the user. The company is
moving online and this help in achieving larger sales and revenue for the company (Caldwell and
et., al., 2019). Beside this firm are providing there services through online terminals within the

store as well as click and collect services are available in some branches. Firm have to focus on
increasing the brand image of the product and service with the assistance of the quality.
Enterprise must take assistance of information technology because it provide product
information such new release, promotion and supply in a well define manner. Although, it also
emphasis on customer information regarding behaviour, distribution and offer the product and
services as per the needs and wants. Further John Lewis wants to create the business which are
both commercial allowing it to move quickly and to stay ahead of different rivals company
present in the market. The company have wide variety of product for different audience such
clothing, watches for all age group, jewellery, giftware, cosmetic, housewares, furniture and
food. Along with this they also provide home delivery services as improve the shopping
experience of the customer. They are also moving to digital service as they also use card and
online payment mode for there transaction.
MAIN BODY
Porter's 5 Force Analysis of John Lewis & partners
Competitive environment describe as the external factor within the company competes in
the market as to expand and explore business effectively. In present there are different rival
company are present and management have to focus on fulfilling the needs and requirement of
user (Shahar, Satar and Bakar 2019). This technique aid John Lewis & partner to improve
goodwill and brand image for a longer time period. As to understand the market competition firm
have to make use of Porters five forces model as to determine the level of competition in the
specific sector through which company operates effectively. Here is the detail explantation of
this model and its implementation in detail.
Porter's Five Forces Analysis
This is model which was given by Michael Porter in 1979 to observe the level of
competition and find the solution for the company to expand and explore the business
effectively. It is also known as the framework which is used by many organisation to track and
monitor different factor and make changes for profitability and growth. Such kind of analysis
are important elements which shape the level of competition as to make strong positioning in the
market. There are five forces present in elements through which firm can set different goals and
attain the market share effectively.