Managing Innovation: Disruptive Innovation and its Application in Teracycle Company

This report explains the vitality of innovation for companies, in changing business scenario and how management build models to successfully implement innovation cycle for higher profitability margins. Disruptive innovation refers to technology usage through which there is significant affect the way market operates in industry, which significantly impacts companies business revenues and operational structures. This report explains how companies adopt disruptive innovation as a force for reaching high scale competitive growth in operational structure. It also explains what key arenas are built for complete implementation of theory, challenges faced by management and the horizons which can be developed for enhancing the stretch of innovation.

Managing innovation

Table of content
INTRODUCTION..........................................................................................4
Disruptive innovation......................................................................................4
Evlaution of theory.......................................................................................................................4
Application of disruptive innovation....................................................................6
Terracycle company.....................................................................................................................6
Company services:.......................................................................................................................7
Future Development........................................................................................8
CONCLUSION..............................................................................................9
REFERENCES............................................................................................10

INTRODUCTION
Managing innovation is one of the most important criteria of business expansion which
businesses follow for establishing competitive place in world among other competitors and
brands. This report explains the vitality of innovation for companies, in changing business
scenario and how management build models to successfully implement innovation cycle for
higher profitability margins. Disruptive innovation refers to technology usage through which
there is significant affect the way market operates in industry, which significantly impacts
companies business revenues and operational structures. This report explains how companies
adopt disruptive innovation as a force for reaching high scale competive growth in operational
structure. It also explains what key arenas are built for complete implementation of theory,
challenges faced by management and the horizons which can be developed for enhancing the
stretch of innovation.
Disruptive innovation
Desruptive innovation theory refers to technology models through which companies built
creative innovation synergy in the internal management structure for delivering customers upto
set benchmarks. The theory explains smaller companies and enterprises with few resources can
unseat the unsuccessful business by targeting segments of market which have been neglected by
company. Principles and process of disruptive theory explains companies by building innovation
chain in all business functioning structure enable delivery of products and services for customers.
Small companies can gain high competitive position among other new brands and emerging
companies by bringing more innovative products for market share as demanded by customers
(Aguilar,2020).
Evlaution of theory
Disruptive innovation theory starts with purpose of bringing innovation in company, by
technology implementation and brainstorming the ideas and concepts within employees nad
management for effective implementation. Leveraging the data closer to customers and the vital
information along with statistic which enable deeper analysis on all important horizons.
Disruptive innovation theory explains how businesses and companies can be more responsible in
bringing innovation for reaching customer expectations products and services. Tapping the
customers’ desire as per the dynamic business world, and bringing innovation through higher
productivity chains. Technological implementation enables companies to bring high synergy of
optimistic growth and platforms of competitive growth for higher revenue margins and profit
sales.
Benefits of Disruptive innovation

 Disruptive innovation highly brings cost effectiveness in technology usage and
machinery equipments in working standards of production department. Companies gain
huge advantage in reaching the set goals and production targets timely with innovative
technology standards. The benefits of disruptive innovation are highly strong for
competive companies to gain strength in building high tech business standards and reach
out to customers with innovative products. It enriches growth of high skilled employees
in company who have advanced knowledge of all technical skills and functional abilities,
which motivates them to perform better and keep retained in company for long term
periods.
 Disruptive technology highly strengthens company’s promotional activities by bringing
in more innovative technology to enhance the reach of potential customers and new
segments of market supply. Creativity is boosted in promotional channels as the continual
productivity is tripled with innovation and outsourcing of promotional services. Company
by reaching competitive threshold benchmarks; highly develop its global image through
strong innovation parameters built which also makes hard for other companies to
compete (Brem, A., Bilgram and Marchuk,2019).
 Disruptive technology enables increased production with less manpower and at high cost
effectiveness of resources, which enhances company production targets and enables
instant development of high scale of profitability. It upgrades company reputation among
global brands in world and promotes innovation through high productive scale revenue.
Disruptive innovation highly enriches their performance on global levels through which
dynamic skills of working potentialities are enhanced.
Limitations of disruptive innovation
 The main limitations can be understood as it becomes hard for mangers and production
employees to accept the new technology standards implemented by the methods of
disruptive innovation in company. Often it becomes and difficult for all team members to
practice the usage of new technology with high efficiency in beginning of production
implementation, which impacts their morale levels and working ethics.
 Another limitation is it involves high capital cost by company top management to invest
in innovation business strategies and new production technology, which needs to be
preplanned and prioritized with strong constructional operation steps. To provide training
to employees is also a massive expenditure for small enterprises, which explains
disruptive innovation affects on all parameters of business scale.
 One of the vital importance of disruptive innovation is it is mostly hard for small
companies and new enterprises to invest in disruptive technology, as the capital funds are
highly limited. Management structural plans are not dynamically strong and development
is slow for accepting disruptive innovation methods.

Application of disruptive innovation
Disruptive innovation application goes through various business models in company for
gaining strong competitive place and determining the positions which enables company to gain
higher productivity levels.
Teracycle company
Teracycle is one of the biggest US recycling company which offer smart waste
management services and technologies to recycle products and goods which are left by people
for not further use in future. The company business is headquartered in New Jersey, and
conducts volunteer recycling programs and campaigns for recycling pre-consumers waste. It has
built partnerships with various corporate companies and municipalities to turn raw materials into
ready to use products. Teracycle offers free recycling programmes funded by various retailers
around the world where people can join by collecting the wastage at their home, offices and
download the services offered by networks of company (da Silva Lopes,Casson and
Jones,2019).The company operates business operational services based on 3 most important
business models which provide management with plotted graphs and statistics to reach new
segments of customers and build diversification strategies. Innovation business models help
business managers and leaders to vitally enhance their production standards and reach customers
satisfaction benchmarks with strong productivity.
 Constant innovation business model: Teracycle aims to bring constant innovation in
business functioning operations by using new machinery for recycling wastage in quicker
efficient ways. The company goals to enhance high productivity in functions by
researching the latest factors of technology in recycling waste which can be seen by on
fragments where the reach of business scale is detrimental high. Teracycle company has
been giving smart solutions through innovation in technology and machinery to take high
quantity of wastage to recycling areas in one go, which highly improves its functioning
operations. Employees are given proper training by leaders in production department
which assist them in bringing innovative technology and recycled products.
 The data driven model: Teracycle works with data driven model where the statistics and
data of wastage recycled in all segregated areas enable management to get direct
information. Resources used in recycycling procedures can be allocated with strong
planning as the data results are extremely helpful for company planning structure.
Promotion activities through various waste management programmes and campaigns can
be constructed with detailed programming efforts as analyzed by data and statistics.
Business strategies of Teracycle for enabling smart waste management solutions are
followed by data driven model, where the practical reach of company employees to all
analyzed areas are researched (Fonseca,de Faria and Lima,2019).
 Customer value obsessed business model : Teracycle has high emphasis on maintaining
strong customer satisfaction services by delivering smart wastage management solutions.
The company websites and management enables customers and people in all regions of

cities where operations have been spread to directly contact to company products and
services. Teracycle customers have high goodwill and reputation of brand services
offered by company, which has highly increased productivity levels of recyclable goods
and smart waste management solutions. The reach of customers safety and hygienic
environment consistency is main objective of Teracycle business model.
Company services:
 Teracycle has reached breakthrough in innovation cycle of recycling wastage and all
trash products generated by generating scientific solutions to transform waste into new
recycled products. Company aims to deliver high quality solutions at national collection
platforms to all recyclable waste and the unrecycled waste are then sent to factories for
further processing units. Teracycle aims to maintain goal of providing strong hygienic
healthy environment to all citizens and people living in nearby areas.
 Teracycle company has partnerships with various social campaigns and organizations
where the aim and objective of recycling wastage, maintaining hygienic living
environment and smart solutions to recycling the waste management. The company
maintains strong parameters of functional operations with high efficiency and durability
of bringing cleanliness as combined effort (Nogueira,Pinto and Sampaio,2019).
 The company has been determined in delivering strong cleanliness goals to all people
around by spreading the importance of cleanliness, and investing in buying only
recyclable products which has brought goodwill to brand image. Up-cycling the garbage
is a big innovation step taken by company to bring innovation in recycled products and
the wastage released from all corners of society and cities. Company produces innovative
products, furniture and highly modified products with all recycled products which helps
to eliminate wastage productively.
 Teracycle offices and team management focuses on spreading eco friendly services by
being committed to the aim of delivering high quality maintenance in producing
innovation through recycling waste materials and garbage. Company has been
productively active on social platforms and networking sites with various products and
services offering for easy reach of public, which has given high brand goodwill in world.
 Teracycle has diversified the business services into various arenas of market share and
has partnerships with various charitable organizations and MNCs’ who directly contact
with company to get the wastage recycled in hygienic way and build innovation cycle.
The company has strong goals to bring eco-friendly ways of innovation in culture and
highly motivate people for the role of smart waste management. The cleanliness of all
over planet is high concern for Teracycle and the company aims to reach set goals with
high efficiency (Thoma,2019).
 Teracycle has many websites and portals which help people to directly contact with
company management services, which have largely helped company to establish strong
customer satisfaction among public. The company has been productively active in
maintaining brand image by always solving grievances and feedbacks delivered by public

on social platforms and networking websites. Company believes in bringing creativity to
all functions of recycling in waste management at all centers and production areas of
cities and countries.
Future Development
Teracycle has various future pathways to bring new innovation through large scale
production of smart wastage management solutions in all sectors of business. Company
management and employees are highly committed to bring advance recycling technologies for all
purposes of production areas, developing the methods to collect large volume of garbage in one
go. The business services are highly modified with innovative strategies for high convenience of
customers and people living around cities. The future innovation business development can be
structured in following ways:
 Employees working in company should be given proper training and development
sessions such as brainstorming activities among team members and peers, which will
enhance their productivity cycle. They should be encouraged to share creative ideas and
suggestions with management for bringing new creative solutions in smart waste
management activities. World wise research of new technology and high innovation in
business practices will develop their working skills with strong paradigms, large scale
development in business scale. Employees and leaders can bring optimistic synergy of
growth in business services to maintain hygienic cleanliness around city and function out
high skilled customer satisfaction services (Thomas,2019).
 Teracycle may build new horizons of business scale expansion by introducing new
segments in productive recycling and reach into untapped countries for functioning with
high brand goodwill. Company can introduce new chains of partnerships with other
countries waste management services which will develop their legal structure. Teracycle
global expansion will develop company working ethics with high percentage and inject
innovation in chain of global world waste management. The goals and objectives of
company to maintain high cleanliness and eco friendly practices for hygienic
environment can be developed furthermore, by researching new ways and innovation
cycles.
 Teracycle productive working ethics can be largely expanded further by introducing new
services along with recycling of garbage collected from public centers. The company can
build new cafes and library centers with the motto to spread the message of global
hygienic and cleanliness, journals of recycling advantages can be introduced in social
circles among public. Initiatives to bring large scale scientific development in business
services through innovation, research can be enhanced with the linkage of high
experienced management. The company needs to heir new younger talented employees in
recycling production teams and promotional services which will encourage to gain high
public attention and boost creativity in the working standards (Wu and Corbett, 2019).

 Teracycle Company can conduct surveys and questionnaires among general public in
cities and countries for getting all new details on the preferences of customers and
hygienic preferences through which new working methods can be initiated. The company
sales of innovative products will determine the various horizons where brand can enhance
its revenue margins and the researches can be used to productively build new chains of
creativity. Teracycle recycling services can be developed in various new cities, and
countries and promotions through new websites and portals advertising will enable
company to deliver high performance goals and functionally operate new cultural ethnic
scenario.
 Path goal theory of leadership will enable team members and leaders to gain high
innovative knowledge of recycling garbage with scientific innovation in business models
and determine what arenas can be productively enhanced. The synergy of strong training
and guidance by experienced professionals will help employees to bring high
productivity and efficient changes in the production cycle. Innovative learning will help
company to enhance work ethics and promote the message of cleanliness and hygienic
living conditions among public.
CONCLUSION
This report can be concluded with explanation that innovation is highly important for
companies to gain competitive strong position in industry in comparison with other new
companies and brands. It concludes the analysis of various theories and elements necessary for
efficient implementation which in detail explains the various parameters necessary for
companies to gain strength to reach the changing preferences of customers. Disruptive theory is
one of the most foremost important theories of innovation in business models which describes
scenario cultivated for operational efficiency and productivity enhancement. This report explains
Teracycle company management services, how management aims to enhance its employees
services with high productivity goals and leaders provide training sessions to all team members.
It concludes the business strategies which companies can formulate for higher productivity goals
strong delivery of set standards and satisfaction of customers (Zhang,Rong and Ji,2019).This
report concludes how innovation has changed global scenario and enlarged paradigms of human
mind, building competitive strength of all companies and brands. It concludes the various
limitations which can come for implementing the business innovation models in company and
the various ways through which they can be overcome. Brainstorming sessions and research
breakthrough will help company management and employees to enlarge their company goals,
develop the horizons of gaining competitive knowledge and functionally become strong.
Innovation increases motivation among employees and retain them for longer periods in
company, which is also a big boon for company management.

REFERENCES
Books and Journals
Aguilar, I. Z., 2020. Impact of the Holistic Innovation Methodology on the Creativity
Competencies of Student Mentors of the “Impulsa Peru” Recycling Program.
In Multidisciplinary Digital Publishing Institute Proceedings (Vol. 38, No. 1, p. 19).
Brem, A., Bilgram, V. and Marchuk, A., 2019. How crowdfunding platforms change the nature
of user innovation–from problem solving to entrepreneurship. Technological Forecasting
and Social Change.144. pp.348-360.
da Silva Lopes, T., Casson, M. and Jones, G., 2019. Organizational innovation in the
multinational enterprise: Internalization theory and business history. Journal of
International Business Studies,.50(8).pp.1338-1358.
Fonseca, T., de Faria, P. and Lima, F., 2019. Human capital and innovation: the importance of
the optimal organizational task structure. Research Policy. 48(3). pp.616-627.
Nogueira, C., Pinto, H. and Sampaio, F., 2019. SOCIAL INNOVATION AND
SUSTAINABILITY. Managing Sustainable Innovation.
Thoma, J., 2019. The FAIR Model of Cooperation: How Managers Can Co-create Value Within
Innovation Networks. In Co-Creation (pp. 89-102). Springer, Cham.
Thomas, A., 2019, August. Achieving sustainability in underground construction through
innovation. In Proceedings of the Institution of Civil Engineers-Civil Engineering (pp. 1-6).
Thomas Telford Ltd.
Wu, R. and Corbett, J., 2019. “Insights into Customer Adoption” in: Innovation in the Electricity
Industry: Focus on Distributed Renewable Electricity Generation.
Zhang, D., Rong, Z. and Ji, Q., 2019. Green innovation and firm performance: evidence from
listed companies in China. Resources, Conservation and Recycling.144. pp.48-55.

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