Assignment Title

Managing Innovation and Technology Transfer
Leadership themes
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Table of Contents
1. INTRODUCTION...................................................................................................................3
2. TASKS.....................................................................................................................................3
2.1. Company profile...............................................................................................................3
2.2. Literature review...............................................................................................................4
2.3. Methodology tools............................................................................................................7
2.4. Data Analysis..................................................................................................................11
3. CONCLUSIONS...................................................................................................................16
4. RECOMMENDATIONS.......................................................................................................17
5. References..............................................................................................................................18
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1. INTRODUCTION
Leadership Innovation can be simply defined as the creation or the generation of new
idea or the alteration in the existing product by examining the taking the guide lines of the
Leaders (Inauen and Schenker-Wicki, 2011).
The innovation is the outcome of a long term study and the process of experiments. The
management process of such innovation is termed as innovation management. The technology
is the base of these innovations. Hence, transfer of the various techniques aids in the formation
of the new product (Chiaroni and Frattini, 2011). The main goal of these research projects is to
reflect the light of the modern technologies that laid the path of the new revolutions.
The AIRTO (Association for Innovation, Research and Technology Organisations) plays a
leading role in encouraging the Economic and Social Science Research Council to achieve
their aims and objectives (Idris and Seng Tey, 2011). It insists them to expand the knowledge
of current and effective tools of the modern based technologies.
The report is explaining the different methodology and the analytical approach that are taken
to manage the innovations and the transferring of 21st century or the current technology
through it.
2. TASKS
2.1. Company profile
Tesla Motors is US based company dealing in the auto mobile sector. The
corporation makes its own cars and named as a world most innovative company of
year 2015 having the gross value of $5.5bn in the current year which is increased by
54pc from the 2014 as per the author. The shares of Tesla have soared 15-fold since it
flooded in 2010.
The innovation score achieved by it is 84.82 (About Tesla, 2017). The company makes
all luxurious electronic vehicles. The corporation is being run by the Elon Musk, the
tech billionaire. Company perform some of the marketing activities such as sales,
promotion, advertisements so that their overall brand awareness can be increased can
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be increased in the marker (About Tesla, 2017). Through this, automotive industry will
be able to gain the attention of the people so that profitability level can be achieved
(Camelo-Ordaz and et. al., 2011).
2.2. Literature review
According to (Ollila and Elmquist, 2011) the analytical hierarchy process is
used to compare the different solutions of the problem domain on the basis of partition
and the result is being drawn by deciding the priorities of that solutions. It is quite
effective as it gives a clear vision of the solutions that is which one is best and where to
implement it to the innovators. On the contrary, the according to the view point of
(Petroni and et.al., 2012)this methodology is not a successful one as the time is
consumed in the partitions of the problems then making their solutions in a tree based
manner or in the hierarchical form.
Additionally, each part of the solution is dependable on one another so the final
result is created by examining the all (Hurmelinna-Laukkanen, 2011). If anyone is
neglected, then the whole system become unbalanced. So this is the negative point of
this (Gassmann and Enkel, 2011).
According to (Priem and et,al., 2012) the literary view methodologies are very
effective in making the quality based innovation. As this gives different ideas or clues
to support the production of the new changes. In order to create new alteration in the
existed one, it is very important to examine the past data or the information’s (Wymbs,
2016). It has been analysed that after using the innovative leadership the overall
growth of an enterprise can be enhanced in more effective manner (Lybbert and
Sumner, 2012).
This is done by conducting the surveys by the experts. So, this is very aidful for
the purpose of taking advice of the successful entrepreneurs. Whereas (Teece,
2012)said that this sometimes not give positive impacts regarding the development of
new innovations.
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The data analysis and research methodology is coined as the best one by
(Spithoven and et. al., 2011) as it aids in making the calculation work so simpler by
giving the valuable data regarding various methods or process that are involved in the
innovation. But it is not considered much better by (Carayannis and Campbell, 2012)
as the data drawn may be not appropriate.
According to (Reed and et. al., 2012) the discussion of finding approach is very
effective in giving the best advice or guidelines to generate the new output. Because
some actors are new in this position and they need proper training or guidance to
develop the new product. Whereas this method is not so accurate according to the view
point of (Priem and et,al., 2012) because the advice may be wrong as well as time
consuming. If the output is created by following the wrong advice, then the created
product become the exception for the enterprise (What is Innovation?, 2017).
In addition to implement the new appropriate product the time limit exceeds
and the extra expenditure charges will have included (Bianchi and et. al., 2011). Every
coins that two faces. One side reflects the good while the other one shows the
limitations of that. Therefore, the above based methodologies impact the new
innovations in both the ways positively as well as negatively (Popp, 2011).Through the
literature review, they overall gap between the current and past research can be
identified.
As per the view point of (Camelo-Ordaz and et. al., 2011) the methodology
tools treated as best remedies to innovate or develop the task of innovation. The data
analysis is one of its method that is quite beneficial in this regard. The data analysis
collects the previous as well as present information and use successfully in the
processes of innovation (Wagner, 2016). There is no need to build new data charts
from the starting.
On the other hand (Goffin and Koners, 2011) said that the past data analysis is not
appropriate in doing the new innovations because it might be wrong or do not suit on
the current demand of the consumers. If the innovator make their products by
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focussing on the past data then the product might not support the latest technologies
applications (Busse and Marcus Wallenburg, 2011). So, the company tries to make the
new manufacturing plans doing following task:
 Conducting surveys: The innovators before manufacturing the new products conduct
surveys and determine the new taste of the population. They examine the lifestyle of
the richest section as well as the middle group of the society (Volberda and et. al.,
2013).
 Making plans: After conducting the surveys and examining the need of the society,
create new plans which suits the taste of the current population (Saunila and Saunila,
2017). The innovators develop new product as per the budget of the civilians as well as
the enterprise (Davenport, 2013).
 Implementing the plans: Then under the leadership of the successful innovators, the
new workers implement the plans or scheme and manufacture the latest product
(Huizingh, 2011).
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