The Impact of Social Media Advertising in Influencing Organisational Performance
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Added on 2020-06-04
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RESEARCH PROJECT TITLE:1 INTRODUCTION: 1 1.1 Overview of the research1 1.2 Significance of the study 1 1.3 Research Aims2 1.4 Research Objectives2 1.5 Research questions 2 1.6 Research Issues 3 CHAPTER 2: LITERATURE REVIEW 3 2.1 Introduction 3 2.2 Identifying the effectiveness of social media advertising in this modern world 3 2.3 Factors used to influence the organisational performance 4 2.4 Impact of Social Media advertising in influencing organisational growth 4 CHAPTER 3: RESEARCH METHODOLOGY5 3.1 Type of Investigation 5 3.2 Research Design
The Impact of Social Media Advertising in Influencing Organisational Performance
Added on 2020-06-04
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RESEARCH PROJECT
Table of ContentsTITLE:...........................................................................................................................................................1INTRODUCTION:..........................................................................................................................................11.1 Overview of the research ..................................................................................................................11.2 Significance of the study....................................................................................................................11.3 Research Aims....................................................................................................................................21.4 Research Objectives...........................................................................................................................21.5 Research questions............................................................................................................................21.6 Research Issues..................................................................................................................................3CHAPTER 2: LITERATURE REVIEW................................................................................................................32.1 Introduction.......................................................................................................................................32.2 Identifying the effectiveness of social media advertising in this modern world................................32.3 Factors used to influence the organisational performance...............................................................42.4 Impact of Social Media advertising in influencing organisational growth..........................................4CHAPTER 3: RESEARCH METHODOLOGY......................................................................................................53.1 Type of Investigation .........................................................................................................................53.2 Research Design.................................................................................................................................53.3 Research Philosophy..........................................................................................................................63.4 Research Approach............................................................................................................................63.5 Data Sampling....................................................................................................................................63.6 Data Analysis......................................................................................................................................63.7 Ethical Consideration.........................................................................................................................6CHAPTER 4: DATA ANALYSIS........................................................................................................................7CHAPTER 5: CONCLUSION AND RECOMMENDATION................................................................................165.1 Conclusion.......................................................................................................................................165.2 Recommendations...........................................................................................................................16REFERENCES ..............................................................................................................................................18
TITLE:“To ascertain the effectiveness of social media advertising in influencing theorganisational growth”. A Case study on Dealroom company. INTRODUCTION:1.1 Overview of the research In this modern world, every company aims at making more and more profits so that theyare able to gain a good place in market. For completing this purpose, companies use digitaltechnologies in order to enhance their growth by improving their performance in market. Digitaltechnologies are like a boon for the companies because it contains various tools and techniquesthat helps them in improving their performance and helps in achieving success. Social mediaadvertising is included in digital technology only. It is very helpful for companies to promotethemselves in market and increase their customers. This ensures growth and development also incompanies that are using this (Ahn, 2011). Social media advertising is a trend now and almost allcompanies are using it for their benefits. Since there are so many companies now that are usingdigital media in order to promote their high quality products in market. So, there needs to be astrategy which the companies need to adapt so as to divert more and more customers. Dealroomcompany is a digital technology company which helps corporates and investment firm inidentifying high growth companies. It is a platform for data, analytics and research ontechnology and venture capital. Founded in 2013 in Amsterdam, the company has becomeEurope's leading venture capital database, tracking over 500,000 companies and 10000 investors.1.2 Significance of the studyThe current research is based on ascertaining the effectiveness of social media advertisingin influencing the organisational growth. In this era, firms are utilising digital media so muchthat its each and every activity is conducted with the help of technology only. This is because ithelps in improving their performance and profit level as well (Booth and Matic, 2011). Socialmedia is an unbreakable part of digital technology and is being preferred heavily by all the firmsalso. This form of media is used by each and every person now and thus firms try to connect withtheir target customers through this. This helps immensely in growth and development of thecompany. In this modern scenario, government is also trying their best to bring digitalisation inthe whole country so as to bring advancements in the methods that are used by companies. Social1
media is very helpful in identifying the taste and preferences of the customers. Through this,people who are associated with the company also contact few of its expected customers throughsocial media and communicate with them regarding the trend that is going on in the market(Booth and Matic, 2011). This will be very helpful for company to grow themselves in the marketand achieve success. 1.3 Research AimsIt is considered as the most important part of this research project because all the researchactivities that will be conducted in the project will be based on this aim only. This aim willprovide help to the researcher in carrying out all the activities effectively and efficiently. The aimof present study is “ To ascertain the effectiveness of social media advertising in influencing theorganisational growth. A Case study on Dealroom company”. 1.4 Research ObjectivesA research objective can be defined as a clear and concise statement that helps theresearcher in investigating the variables in a correct way. It is also helpful in creating suggestionsand recommendations to the researcher on the basis of accumulated findings (Bruhn,Schoenmueller and Schäfer, 2012. ). Here, few components are being designed by the researcherwhich is connected with the aim of the project. They are described as - To identify the effectiveness of Social media advertising in the modern world,To identify the factors that are influencing organisational growth ,To analyse the impact of social media advertising in influencing organisational growth,1.5 Research questionsPresent-day research is based on ascertaining the effectiveness of social mediaadvertising in causing organisational growth. Social media is very much effective in adding highcompetitive advantage in market. In this research part, few questions are being prepared on thebasis of research objectives mentioned earlier which will be helpful in distinguishing the pointsthat are very important to be covered while ding the research work (Chu and Kim, 2011).Questions that are designed are - How to identify the effectiveness of social media advertising in an organisation ?What are the factors that are helping in organisational growth in the economy?2
How to analyse the impact of social media advertising in influencing organisationalgrowth?1.6 Research IssuesWhile conducting the research, the investigator has to face various issues and conflictsthat he is unknown of. It is very difficult for the researcher to detect the problems that may arisein future; they can come at anytime and anywhere. So for a safer side, the investigator should beready with a backup plan which he can implement in order to solve the issues and conflicts. Oneof the greatest issue with which the researcher has to deal with is the time issue (Dempsey,Bramley, Power and Brown, 2011). It is very difficult for them to complete the activity in the timeparticularly allotted to complete them. The time allotted was very less and they were facingissues in finding the appropriate data which can be used by them in conducting the researchactivities. The other issue was the funds that are being allotted against a particular activity. So, itis essential for the researcher to allot right amount of funds for a particular activity so that thereis no shortage of funds later on. Actually there is one more isue which is collecting reviews fromthe respondents where lots of issues are faced by the investigator in analysing what they aresaying. CHAPTER 2: LITERATURE REVIEW2.1 IntroductionIt can be assumed as the most helpful part of the research project. It provides help incarrying out the entire research activities in an effective manner so as to get appropriate results.This is used by the researcher most of the time so as to get detailed information from primaryand secondary sources (Denscombe, 2014). With this help of this, an investigator gets thedirection in which his research will be proceeded further. Here, in this section proper discussionwill be conducted with the help of viewpoints of different authors and researchers.2.2 Identifying the effectiveness of social media advertising in an organisationIn the present scenario, it can be observed that social media is keeping their mark on eachand every individual now. In this way, they are also impacting the performance of companieseither directly or indirectly. According to Ahn (2011) social media is a very good measure inorder to reach out to people easily. An organisation can connect with more and more peoplethrough this media. This is a widely used advertising method now. They are helping Dealroom3
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