Managing Innovation Assessment

This assessment explores innovation theories, their implementation in the historic development of Just Eat Limited, and recommendations for future business growth. It covers disruptive innovation and diffusion of innovation theories.

Managing innovation
assessment

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Innovation theories:.....................................................................................................................1
Implementation of the theory on the historic development of the product or services of
organization:................................................................................................................................4
Apply theory to recommended the future development of the business:....................................5
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation management assessment is the framework is based on the literature review, it helps
the organization to increase the strength of the innovation in the business. Help to analyse the
performance on each element of innovation system providing growth to the business and analyse
the business growth form the innovation so that effective outcomes can be achieved in the future.
Innovation system provide practical recommendation where and how company needs to focus on
the innovation level and growth. this provide better progress and development of goals and
intentions in the outlook and helps to achieve better growth. innovation management is the
process that help to gain improved growth and boost of objectives and aims in the market is a
systematic way so that efficient growth can be accomplished in the future. this report is based on
Just Eat Limited, it is an online food demand and supply service established in 2001 in Kolding,
Denmark. It act as a mediator between the local food stores and consumers. According to the
web site of the company its headquarter is in London, England (Barbosa, 2020).This report
contains information about the innovation theories, and implementation of the theory on the
historic development of the organization. In the end recommendation about possible future path
ways for the business and its growth in the market.
MAIN BODY
Innovation theories:
In every business innovation is some of the most crucial aspect that help to attract and retain the
customers in the organization. Innovation in the business helps to attract new ideas and
opportunities in the business so that effective growth of the business can be gain in specific time
period. While innovation theories help to make effective decision making in the organization to
attract and retain the customers (Demetrious and Crossin, 2019). This provides insight about the
development and effectiveness of the company in the market so that successful profitability can
be achieved. below are two innovation theories explained that can help the business to achieve
better progress and fulfil the objectives in the market.
Disruptive innovation: The theory of deceptive innovation was first coined by the Harvard
professor Clayton M. according to the Christensen, disruptive innovation is the process that has
been done by the small businesses (Hayes Christie Mills and Lingard 2020). Usually with few
1

number of resources this helps the business is being enable to challenge business and gain
effective growth of the business. This help the business to entre in the up market form the bottom
level market. Also helps to achieve valuable growth and improvement of targets and intentions
of the business in the market. Disruptive innovation include the creativeness in the business that
provide efficiency to the business to achieve better goals and expansion in the market. Also there
are various aspect of the business that helps to get improved goals and progress in the market
(Expósito and Sanchis-Llopis 2019) .There are various steps that business take in order to take
disruptive innovation in the business.
1. In this step business innovate or create product or services that helps to appeal to their
most demanding and profitable customers. This this business ignore the needs of those
downmarket business to gain better objectives and growth. this helps to analyse the
market demand and needs of the customers that can provide effective profitability to the
market.
2. In this business entre in the target market, this is ignored market segment and traction by
meeting the needs of the customers and reduces the cost compared to the cost offering by
the other target segment in the market. This helps to gain better objectives in the market
place and increase the number of client base in the business.
3. In this incumbents don’t respond to the new entrance in the market, and continue to focus
on the profitable customer base so that effective growth to the business can be attained in
the market place. Also this can provide well growth and improvement of objectives and
purposes of the business.
4. In this entrant eventually moved to the up market by offering the product and services to
the target market. That helps to achieve good quality growth and efficient profitability in
the business. When the resources of the business provide effective growth to the
consumer base successful growth and expansion of targets and goals can be done in the
future.
5. Once the new entrance in the market begins to attract the customers that help to gain
better growth and profitability of the business (Kaur and Garg 2019). that could help the
industry to gain efficient expansion and development of targets and intentions.
2

Thus, from the above data it can be realize that disruptive innovation helps the business to
achieve better advantages of the company in the market. This improves to oversee the
opportunities in the market and improve the level of consumer base in most effective manner.
Diffusion of innovation:
This model of the innovation helps the businesses to understand how the customer adopt and
engage with the new product and services in the market over specific time period. Company use
this theory of innovation while lunching new product or services in the market. This helps
organization to understand about the behaviour of the customers that helps to achieve improved
objectives and growth of the enterprise in the marketplace. This show the how product is adopted
in five different categories (Santoro ,Ferraris and Winteler 2019) .That explains how product is
introduced in the market. Engaging new technologies in the market that means diffusion and that
helps the business to get improved objectives and growth of the company in the marketplace.
Below are various stages of theory is explained.
1. Innovator: In this little group of individuals exploring new concepts and technology, this
is the invention stage where the technology is being made by the people. This help to
gain better objectives and expansion of the business that helps to provide better outcomes
and growth in the market. Innovation in the market improves to achieve clearer growth of
the business and to achieve improved objectives in the market. Also, this provide better
insights about the growth and analyse the opportunity of the business.
2. Early adopters: this are the person who consider as the opinion leaders who may share
ideas and thoughts about the new product and services in the market. They seek
improvement and efficiency in the market for the better growth and development. They
provide guidance to those who ready to adopt new product or services in the market.
3. Initial majority; this are the supporters who will read reviews by earlier adoptive parent
about the new product and services in the market before purchasing those product and
services. These are the individuals that focus on the effectiveness in the product and
services.
4. Late majority: This is the type of the person who does not believe to change their
buying habits they will only adopt when they strongly feel about the product and services
3

could be beneficial. They can be engage when they are providing marketing marital that
influence them to purchase product and services ()
5. Laggards: they prefer traditional communication while adopting product and services.
They feel to research and provide services to gain better growth increase in the market.
Thus, from the above information it can be gain better objectives and expansion of the
company in the market. This can help the business to understand about the needs and wants of
the person so that efficient growth can be attained in the market.
Implementation of the theory on the historic development of the product or services of
organization:
For the development and growth of the company implement the technology in the business so
that effective expansion and accomplishment of targets and objectives in the marketplace can be
achieved. in the context of Just Eat Limited, in this business adopt disruptive innovation theory
in the business this helps to gain the business to effective growth in the market and success in the
new market operation. Company use this innovation theory and growth in the market to gain
clearer goals and aim of the life (Hervieux and Voltan 2019). Business saw the opportunity to
invest in online food delivery market to gain better growth and development of objectives and
objectives to gain better expansion and improvement of expansion and productivity in the
market. It helps to gain better ideas of the industry so that efficient expansion can be
accomplished in the marketplace.
Founders of Just Eat Limited, focus on the new idea and innovation for the improved
development and extension of the small company in the marketplace and that helps to gain
effective profitability. They focus to attract the customer base who works in improved growth
and enhancement of targets and aims in the marketplace. For the effective growth and
enhancement of aspirations and intentions in the market. They offer online customer services to
the customers that help to gain better growth and development of targets and intentions. They
attract the customer base that provides better growth and fulfilment of objectives and aims in the
market. For the efficient expansion and fulfilment of goals and intentions in the business they
attract the online customer base that helps to fulfil the need and want of the future to gain
effective profitability. Just Eat Limited, provide services to the customer at their home so that
effective growth and enhancement of goals and objectives can be achieved.
4

They focus on providing effective services to the customer at home by connecting with the local
business outlets. They connect with them so that effective growth of the business and customer
base can be achieved. for the effective expansion and fulfilment of targets and objectives of the
upcoming (Johannsen, Østergaard and Hanlin 2020). In the superior increase and development of
corporate objectives in the market they provide healthy and hygienic food to the customers
therefore that successful expansion of the business can be attained in the marketplace. Also there
are various goals that needs to fulfil better progression and development of goals and objectives
of the business in the market, Just Eat Limited, focus on the innovation and creativeness in the
business so that effective growth of the business. For the effective expansion and improvement
of objectives and objectives in the market company can fulfil the needs and wants of the business
in the market.
Just Eat Limited product and service strategy: for the improved growth and enrichment of
goals and objectives company focus on providing good quality services to the customers so that
effective expansion and performance of growth can be achieved. company focus on providing
online services to the customers so that effective growth and fulfilment of ambitions and
objectives can be achieved. for the efficient expansion business cam gain better benefits and
growth in the market. For the gain of successful outcome in the business to enhancement of
objectives and concepts in the marketplace. This helps to gain clearer intentions and growth of
the market, and this provide better outcome of the business. Just Eat Limited, provide improve
growth and increase of targets and objectives in the marketplace so that successful progress can
be completed (Rip, 2018) also business provide effective services to . Just Eat Limited, is one of
the best services provider of the online food and that helps to achieve good quality intentions and
growth of the business in the market.
Thus, after the above data it can be know that disruptive innovation helps business to gain
superior ideas and evolution of the industry in the market. Also this helps to gain better outcomes
of the business in the market(Pirola Cimini and Pinto 2019)For the better development of
growth and innovation helps to earn better intentions in the upcoming. This helps to gain better
objectives in the market so that effective growth of the company can be attained and gain better
outcomes. For the effective progression and boost of ambitions and ideas business can achieve
better growth and fulfilment of objectives in the market.
5

Apply theory to recommended the future development of the business:
For the improved growth in the market company can focus on the development of customer
services and growth so that effective outcomes can be achieved in the future (Kafetzopoulos and
Skalkos 2019). for the development of needs and wants business can achieve better objectives
and growth. they can use effective innovation theory that help their business to gain improved
goals and growth in the market. For the implementation of needs and wants in the future
effective growth of the industry can be achieve in most appropriate manner. effective growth of
the business and fulfilment of needs and wants business can achieve high level of proficiency
and evolution in the market as a result that positive progress can be achieved in most appropriate
manner. for the better growth and development of expansion in the marketplace can be fulfilled
by the business if the successful growth and enrichment of targets and objective can be gain by
the businessperson. Also, this help to understand about the need and want of the clients in the
market so that effective growth can be achieve in most appropriate manner. for the better
advancement of demand and want of the future development business can focus on the
effectiveness of the working areas of the business in the market so that they can achieve goals
and objective in most appropriate manner (Nikou, 2019) Innovation theory can help the business
to analyse the future desires and demand of the customer in the market and that can help to
provide better progress and improvement of goals and ideas in most proper manner. company
can focus in the customer base that is more profitable for the business and can help to gain better
objectives and growth in the market. This provide improved expansion and appreciation of
evolution and objectives in the business and that helps to fulfil the needs and wants of the
business in the market.
It can be recommended to the business to get improved expansion and fulfilment of needs and
wants business can achieve its objectives in the market. Also this help to provide clearer progress
and enhancement of demands and needs in the industry. For the better development of the
business company should focus on the effective expansion of the company so that better
opportunity in the market can be gain by the individual Silva(Paiano, Crovella, and Lagioia
2020)
For the improved accomplishment of goals and objectives of the business in the market
company can provide better outcomes of the business in the market so that efficient growth and
development of targets and objectives can be achieve. For the better development of customer
6

base they can start business in the local areas of the other business to deliver superior outcomes
of the company in the marketplace. For the achievement of business goals and objectives
company can fulfil the needs and wants in most appropriate manner. this can help the business to
gain improved ambitions and advancement of the industry in the marketplace so that efficient
evolution can be achieved in the business for the long period of time. for the better insight and
growth of the business company can achieve its ambitions and objectives of the business in the
market. In the business if the company focus on the efficient outcome they can provide improved
opening and growth in most appropriate manner. for the better development of the business and
effective growth company can increase effectiveness in the quality of the services so that
effective development of the business can be achieved in most proper manner.
7

8

CONCLUSION
As Of the directly above information it can be conclude that there are numerous innovation
theories for the businesses to achieve better progress and enrichment of goals and objectives in
the market in most appropriate manner. this can help the business to gain superior expansion and
development of targets and objectives therefore that business can gain improved expansion and
enrichment of ambitions and purposes in the marketplace. Business can use innovation theory for
the better advancement of growth and enrichment of goals and objectives of the business in most
appropriate manner so that company can achieve its ambitions and intentions in the market and
fulfil the demands and plans of business growth. for the valuable growth of the industry, people
focus on the strategy that can help the business to gain clearer ideas and growth in the market.
For the effective development of the business company can increase the level of growth and
enactment of the future growth. this can help to provide useful growth and fulfilment of growth
and objectives in most appropriate manner.
9

REFERENCES
Books and Journals
Barbosa, A.P.F.P.L., 2020. Managing Collaborative R&D Projects with DifferentTypes
of Knowledge Sources. The Crest of the Innovation Management Research Wave, p.17.
Demetrious, A. and Crossin, E., 2019. Life cycle assessment of paper and plastic
packaging waste in landfill, incineration, and gasification-pyrolysis. Journal of Material
Cycles and Waste Management, 21(4), pp.850-860.
Expósito, A. and Sanchis-Llopis, J.A., 2019. The relationship between types of
innovation and SMEs’ performance: A multi-dimensional empirical assessment. Eurasian
Business Review, 9(2), pp.115-135
Hervieux, C. and Voltan, A., 2019. Toward a systems approach to social impact
assessment. Social Enterprise Journal.
Johannsen, R.M., Østergaard, P.A. and Hanlin, R., 2020. Hybrid photovoltaic and wind
mini-grids in Kenya: Techno-economic assessment and barriers to diffusion. Energy for
Sustainable Development, 54, pp.111-126.
Kafetzopoulos, D. and Skalkos, D., 2019. An audit of innovation drivers: some empirical
findings in Greek agri-food firms. European Journal of Innovation Management.
Nikou, S., 2019. Factors driving the adoption of smart home technology: An empirical
assessment. Telematics and Informatics, 45, p.101283.
Paiano, A., Crovella, T. and Lagioia, G., 2020. Managing sustainable practices in cruise
tourism: The assessment of carbon footprint and waste of water and beverage
packaging. Tourism Management, 77, p.104016.
Pirola, F., Cimini, C. and Pinto, R., 2019. Digital readiness assessment of Italian SMEs: a
case-study research. Journal of Manufacturing Technology Management.
Santoro, G., Ferraris, A. and Winteler, D.J., 2019. Open innovation practices and related
internal dynamics: case studies of Italian ICT SMEs. EuroMed Journal of Business.
Waddock, S. and Rasche, A., 2020. 7. Managing for responsibility. In Building the
Responsible Enterprise (pp. 169-187). Stanford University Press.
Weber, K.M., Gudowsky, N. and Aichholzer, G., 2019. Foresight and technology
assessment for the Austrian parliament—Finding new ways of debating the future of
industry 4.0. Futures, 109, pp.240-251.
10

Wihlborg, M., Sörensen, J. and Olsson, J.A., 2019. Assessment of barriers and drivers for
implementation of blue-green solutions in Swedish municipalities. Journal of
environmental management, 233, pp.706-718.
Camuffo, D., 2019. Microclimate for Cultural Heritage: Measurement, Risk Assessment,
Conservation, Restoration, and Maintenance of Indoor and Outdoor Monuments.
Elsevier.
Fan, Y., Fang, C. and Zhang, Q., 2019. Coupling coordinated development between
social economy and ecological environment in Chinese provincial capital cities-
assessment and policy implications. Journal of Cleaner Production, 229, pp.289-298.
Rosa, P., Sassanelli, C. and Terzi, S., 2019. Circular business models versus circular
benefits: an assessment in the waste from electrical and electronic equipments
sector. Journal of cleaner production, 231, pp.940-952.
Shin, H., Perdue, R.R. and Pandelaere, M., 2020. Managing customer reviews for value
co-creation: An empowerment theory perspective. Journal of Travel Research, 59(5),
pp.792-810.
Von Schomberg, R. and Hankins, J. eds., 2019. International handbook on responsible
innovation: A global resource. Edward Elgar Publishing.
11