MANAGING INNOVATION IN BUSINESS.

,CW1 MANAGING INNOVATION IN BUSINESS,YOU NEED TO SPEAK ABOUT APPLE AND INNOVATION IN THIS COMPANY

MANAGING
INNOVATION IN
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The organization and its innovation history.................................................................................3
Innovation....................................................................................................................................4
The Industry in 2019....................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Innovation management includes the process that describes the practices, activities,
decisions that able to convert the ideas into the reality, beginning from the initial stage to the
final stage of successful. For making, it successful Companies like Apple highly supported
innovation culture and also makes its staff members feel valued. Organization will also
encourage to generate the good quality ideas. Present report lay emphasis on the history of the
Apple company. It focuses on the current trends and innovation of the Company and also
highlights on the Apple performance in the year 2019. In this will also include the overview of
the organization and the history of innovation. And, give detail knowledge about the future
innovation plan of apple.
MAIN BODY
Wireless Airpods
These Airpods considered as the wireless earbuds that was created through Apple . They
were First released on the 13 Dec,2016, After that on March 20,2019 ,They released their second
generation Airpods that has unique features such as long-time talk,H1 chip as well as hnad-free
“hey Siri” support.

I phone SE ,I phone 6, Iphone 6s respectively
Development of Iphone began within 2004 ,when the apple has only about 1000 employees,On
11 January 2011 ,apple selling its CDMA iPhone 4. Then on September 12,2012apple
announced iPhone 5 and then iPhone 6 as well as iPhone 6 Plus at the event within
Cupertino.
The organization and its innovation history
Apple Inc. is American MNC's and headquarter of the company is established in
Cupertino, California. The company manufacture and design various electronics items such as
software of computer and online services (Hilpert, 2019). Apple is considered Big four tech
companies along with the Google, Facebook and Amazon. Apple is public company, and
established on April 1, 1976. The founder and the owner of the organization are Steve Jobs,
Steve Wozniak and Ronald Wayne. The company serve their services overall the world. The
products of the Apple company are Macintosh, iPod, iPad, Apple watch, Apple TV, iPhone etc.
The company has 132,000 employees in their organization and the net income of the company is
59,531 billion US dollar (Daud and et.al., 2019). Apple has 500+ number of retail stores in the
world, which are provides products and services to their customers. Apple is very famous brand
in the world and customers are purchase the company products just because of the quality of
products, features and innovation (Brunswicker, 2016). The Apple company and management

always design the electronic products as per the needs and wants of the customer that will satisfy
the customers.
The main motive of the company was to bring digital revolution in the technological
world by innovating their idea and providing that technology all over the world. Apple is
determined right from the beginning about its objectives and made progressively achieved that
gradually with the new technological advancements (Venkatesh and Singha, 2017). The
company also have a motive to satisfy their customer with high quality products and also at
lower ranges as the company focus on the upper social class of the society, and they are also very
determined in achieving that. The founder of Apple Steve jobs had established the company in
1977 with the production of computer which was macintosh, which was innovated and delivered
to the customers with new graphic interface in 1984 (Lau and et.al., 2015). The company faced
many financial problem in the 1990's and also launched I mac with more advanced functions
with several products like camera, CD player , portable computer Apple Newton which also
increased the customer base of the company. Then the company have innovated the design of
the computer to compete with its rivalry Company, so the company have also introduced laptops
and innovated coloured screens with much more detailed colours (Brunswicker, 2016). By 2001
Apple have reached the market by establishing many stores and had also provided its services to
the customers so that they can retain them as by that time Dell was rival of the company
(Brunswicker, 2016). Apple came up with the new technology of listening music which was I
pod and had also launched with its own music base with iTunes and had changed the way of
digital music industry as every individual can carry around 1000 songs in his pocket as iPod
provided with that services. In 2007 the company have launch its most successful product in
mobile phone which was iPhone and have innovated that since with the latest technology to
attract the customers and also retain the trust what it had built earlier of high quality products.

Ipod
It is a line of the portable media player as well as multi pocket computers that are
designed as well as marked through Apple Inc,On October 23,2001 ,its first version was released
that was about 8.5 months after the Macintosh version released of iTunes. On 28 may 2019 7th
generation of the iPod Touch remains within the production.
iPhones
Apple officially unveiled on September 12,2017 the iPhone 8 as well as 8 Plus with a new glass
design as well as camera improvements ,also has a wireless charging as well as improved,It also

launched iPhone X system that has a facial recognition feature as well as OLED Screen display.
While on the 12 September 2018 it announced iPhone XS,XS max as well as XR that has super
Retina Display with the HDR10 support as well as Dolby vision.
Innovation.
Apple is broadly considers as innovate company all over the world .It involves the
innovation strategies includes new products as well as innovation business models (Petraite and
et.al., 2017). The company can deliver the products which are fab hardware within beautiful
packaging .It also pioneers into a new market niches as well as new business spaces. The
company created every year game changing innovations which can be copied by other
companies the main innovation of the Apple are iTunes,iPhones,iPod as well as iPad (Kerzner,
2019).
Innovate leaders of the Apple thinks in both the terms of pipelines and platforms. They are able
to push the relentlessly pace of the innovation. Many of the competitors chase the products of
Apple's which are the latest release as after a few months later the Apple introduces its new
technology and greatest offering than competitors find themselves behind it. They always focus
where they can make the significant contribution so that Apple hires great innovators who males
the Apple products best in the world. Company do not focus on the beautiful and innovative
products, but they also focus to build innovate models too (Košmrlj, Širok and Likar, 2015). As
Apple iPod and iPhones could not have as much impact if they hadn't been matched through
iTunes as well as App Store respectively. Systematic innovation integration is considered as the
Apple's Heart of Success. Apple also works access the traditional boundaries of industry to
create a friendly innovation related to the ecosystem.
The company is mastered in all parts of the industries such as hardware,software,in
logistics and in entertainment (Košmrlj, Širok and Likar, 2015). The app store of Apple becomes
the largest mobile application provides a thousand of applications that makes the iPhone better.
ITunes, is known as an innovate software regarding the powerful business models. It show in
fronts of the world that people would pay for the music for price is appropriate and also the
interface is considered as simple enough. Financial success is considered as the another key
driver . It is growing an adoption for the business use of the Apple products. Minimizing
Frustration as well as Saving time are the essence of the Apple's brand promise. Because of this

Value proportion users of Blackberry and PC to the Apple brand . Apple's innovation strategy
also includes great within store services. As per the view of the Boston Consulting Group a
combination of business model innovation and product innovation put Apple at the centre .It also
assists the company to expand the share of the company regarding traditional computer market
share. As new customers becomes too attached to their iPods so that they can take the other look
to the products of Apple computers. Innovation Strategy of Apple also involves terrific new
products (Herregodts and et.al., 2017). According to the Apple founder Steve Jobs “ Design is
not just only looks and feels design is something that how it works. So the question arises that
how Apple gets the design when others companies fails. Senior Manager of Apple describe the
dream product as well as outlines that what they want from the new application. In response of
this design team select as well as present its various ideas that can be paired to the design
meetings regarding leadership (Altuna and et.al., 2015). Out of them some people decide that
those ideas were longed for the new product or not. Through this way Dream products morph
into the deliveries. Here the Top managers are also involved within the development process to
assure that there were no nasty mistakes down the line. As per the view of Steve jobs Quality is
more crucial than quality (de Rezende Pinto, Saur-Amaral and Brito, 2016). Every week ,Apple
design teams has two meetings such as left brain prod meeting and right brain creative meeting.
At the meeting of production people who are designers as well as engineers are needed to mail
everything down as well as workout the crazy ideas that can really works. At the creative
meeting people are people have brainstormed ,to think freely, forgot about constraints, This
process as well as organization continuous through the overall development regarding any
application. Options are also kept creative even at the late stage.
The Industry in 2019
The Apple industry plan various things to innovate in the future. It will enhance the
productivity of the company and also expand their market share (Hilpert, 2019). The 2019 plan
of Apple is for their iPhone it makes bigger batteries and the new charging option. According to
this plan company design the iPhone which battery stability is batter then the old one model and
it is with the wireless charging capabilities (Tasker and et.al., 2015). Company also plan, 5G
iPhone in doubt in 2020, according to this plan of Apple, company supply the products which are
had the facilities of 5G. With the help of innovation consumers can enjoy the good speed of net
and also feel the better quality of internet. Also, the another future plan for company is All-

OLED iPhone in 2020, as per this plan, company wants to go for OLED screen or display,
because it will offer more vibrant colours and pictures. The quality of OLED will improve the
quality of pictures and videos and consumers feel more reality in their pictures and videos. The
another plan of iPhone, is the cuts price globally, as per this plan Apple company cut their
products price in the world (Brunswicker, 2016). Apple reduce their products price for enhancing
the purchasing power of their products and services, that will enhance the market share of Apple
in the different market and also improve the profitability of company. Because products of Apple
are very costly and that will almost reduce the share in China market, with the help of this
strategies Apple again enhance their productivity. The another future plan of Apple company is
greater M&A focus, because the company is known as large M&A and the Apple can use the
M&A for the growth and expansion of market share (Venkatesh and Singha, 2017). Also, as per
report Apple can enhance the M&A, so, Apple company is plan in the future for the
improvement of their M&A. Apple is also planning for launch in 2020, 16in MacBook Pro with
4K display. It is with the butterfly keyboard, this keyboard can be plugged by an issue. Apple is
also planning for launch new StudioPods, they are the latest over the ear pods. They also have
quality of wireless charging and pairing and also have the functionality of Hey Siri (Giaccone
and Longo, 2016). The cost of StudioPods are more than Air pods. So, this is the future plan of
Apple. With the help of this latest plan and strategies Apple can improve the quality of their
products. Because customer love the services and products of company, and they are waiting for
the new product of Apple.
Porter Five Force Model
Competitive Rivalry: Competitive environment of Apple is strong, becaues in the market various
company available who are providing phone, air pod etc. at attrcative price.
Bargaining Power of Buyers: The bargaining power of buyer of apple organization is strong.
Because they are have also multiple option in the market which are available at low price.
Bargaining Power of Suppliers: Company supplier power is weak baecuse apple is able to buy
raw material from the market at low price.
Threat of Substitue: Threat of susbstitue is also weak company product have good quality and
features which are completely different from available product in market.
Threat of New Entrants: Threat of new entrant for the organization is moderate baecuse it is
electronic device company and in this industry daily new company enter.

CONCLUSION
From the bases of above study has been learned about the managing innovation in
business, that how innovation will take place in different organization. This study has been
presented the complete report on the Apple Company. Above study summarized that the
managing operation of the Apple Company. At the initial part of the report it focused on the
History of the Apple company. It can also be drawn the innovation which are happened in the
organization. Above study has been concluded the innovation process of apple and also include
the future innovating things which are design by the organization. With the help of this will also
understand the innovation procedure of apple and also learn the new plan and strategies that will
design by the organization for the gain more market share in the business.

REFERENCES
Books and journals
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Ciencias Sociales y Humanidades. 4(19). pp.413-418.
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industry: the role of consultants. In ISPIM Conference Proceedings (p. 1). The
International Society for Professional Innovation Management (ISPIM).
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Creation: The Centrality of Corporate Policies. In ISPIM Innovation Symposium (p. 1).
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typology. In The 2017 ISPIM Innovation Conference. LUT Scientific and Expertise
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Hilpert, U. ed., 2019. Diversities of Innovation. Routledge.
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Managing Innovation Projects. John Wiley & Sons.
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opportunities. Faculty of Management.
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Prioritize Capital Improvement Program (CIP) Investment Decisions. Proceedings of
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Petraite, M and et.al., 2017. Managing innovation in multicultural environments: An imperative
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