MANAGING INNOVATION IN BUSINESS.

MANAGING
INNOVATION IN
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The organization and its innovation history.................................................................................3
Innovation....................................................................................................................................4
The Industry in 2019....................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Innovation management includes the process that describes the practices, activities,
decisions that able to convert the ideas into the reality, beginning from the initial stage to the
final stage of successful. For making, it successful Companies like Apple highly supported
innovation culture and also makes its staff members feel valued. Organization will also
encourage to generate the good quality ideas. Present report lay emphasis on the history of the
Apple company. It focuses on the current trends and innovation of the Company and also
highlights on the Apple performance in the year 2019. In this will also include the overview of
the organization and the history of innovation. And, give detail knowledge about the future
innovation plan of apple.
MAIN BODY
Wireless Airpods
These Airpods considered as the wireless earbuds that was created through Apple . They
were First released on the 13 Dec,2016, After that on March 20,2019 ,They released their second
generation Airpods that has unique features such as long-time talk,H1 chip as well as hnad-free
“hey Siri” support.

I phone SE ,I phone 6, Iphone 6s respectively
Development of Iphone began within 2004 ,when the apple has only about 1000 employees,On
11 January 2011 ,apple selling its CDMA iPhone 4. Then on September 12,2012apple
announced iPhone 5 and then iPhone 6 as well as iPhone 6 Plus at the event within
Cupertino.
The organization and its innovation history
Apple Inc. is American MNC's and headquarter of the company is established in
Cupertino, California. The company manufacture and design various electronics items such as
software of computer and online services (Hilpert, 2019). Apple is considered Big four tech
companies along with the Google, Facebook and Amazon. Apple is public company, and
established on April 1, 1976. The founder and the owner of the organization are Steve Jobs,
Steve Wozniak and Ronald Wayne. The company serve their services overall the world. The
products of the Apple company are Macintosh, iPod, iPad, Apple watch, Apple TV, iPhone etc.
The company has 132,000 employees in their organization and the net income of the company is
59,531 billion US dollar (Daud and et.al., 2019). Apple has 500+ number of retail stores in the
world, which are provides products and services to their customers. Apple is very famous brand
in the world and customers are purchase the company products just because of the quality of
products, features and innovation (Brunswicker, 2016). The Apple company and management