(solved) Managing Innovation in Business Assignment

MANAGING INNOVATION
IN BUSINESS - 2
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EXECUTIVE SUMMARY
This report is based on the concept of business innovation and its management.
Innovation is help to enhance it business growth and profitability. This report is based on the
Greggs plc which is a bakery chain in the UK. The major objectives of firm is to provide best
and fresh food to peoples. It is the strong and trusted brand they are provided fresh bakery foods
and products to their customers to compete successfully in food market. Company serves the
various products and services to customers.
The second part of the report illustrate the overview of Greggs and its innovation
business. This report is presented by the evaluation approach which are related to the business
data, sources of induction and appropriate methodologies. That are help to identify drivers of
innovation with the business and its environment. Company are use this for improve it brands
image at marketplace and also to make innovative ideas for enhance growth in the business.
This report is also covers by leaders support to make business plan for the future growth
of company in marketplace. Leaders has make the effective and valuable strategies and also give
motivation to their employees and staff members for giving their hard contribution to achieve
goals and objectives of company. This report is covers by the future of bakery product in 2020.
This report such as covered by the discussion of the importance of organisational
knowledge. Organisational knowledge is best and important for analysis work and that
knowledge is helped to make plan and strategies to compete successful with their competitors.
For that, leaders and manager have to share the knowledge with their followers and also with
employees for best work of result. Cross functional co-operation has helped to analysis and
assess capability of innovation blockages. Like if manager are known about their blockages then
they are able to removes it.
The report has also covered by the analysis of innovation requirement like new product
and services. For the further growth company have to introduce new product and services at
marketplace. By these customers are attracted towards the company and with this profit of firm is
increased. This help in the future growth of company. By this company has done the successful
development for their new product innovation. For that manager and leaders have to done the
appropriate organisational audit for introduce new product and services at marketplace.
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The company in 2020 will reach to their aims and objectives which are it the best and
effective. That reach out the ways of growth and success of the company. The serves their
services at the local market in the future they serves in whole market.
The main product for the future is the cupcakes, sweets and deserts.
The main competitors of the company is other and branded bakery shops and malls.
The main threat from the main their competitors, new technology and changes in
customers needs and wants or preference.
The main opportunities are the new technology for making bakery product and
equipments. Most of the childes are attracted towards the bakery this is also opportunities for the
company.
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Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION...........................................................................................................................4
THE FUTURE OF BAKERY INDUSTRY IN 2020......................................................................4
THE ORGANISATION INNOVATION REQUIREMENT 2020..................................................6
BUILDING FUTURE INNOVATION CAPABILITIES FOR GREGGE.....................................7
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14
APPENDIX ...................................................................................................................................15
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