Managing Innovation in Business

Managing Innovation in
Business

EXECUTIVE SUMMARY
In the process of innovation, new ideas are converted in valuable products and services.
Innovation is vital concept for each and every organisation as it supports in attaining long term
growth and success. Marks & Spencer is a well-known retailer of Britain that brings constant
innovation in its products and services. Bringing innovations in its goods and services helps the
firm in acquiring large market share and gaining competitive advantage in market over the
competitors.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
The Organisation and its Innovation History...............................................................................1
The Organisations existing Innovation Performance and Capabilities........................................2
The Industry in 2020....................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7