Analysis of Marks and Spencer from a Global Perspective

BUS3005 Strategic
Management
(Assessment 1)
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INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
The business environment is inclusive of internal and external factors which have a direct and
indirect influence upon organization strength capabilities and profitability at the national and
global level. This essay is conducted on Marks and Spencer which is a major British
multinational retailer (Swinney, 2019). Marks and Spencer is operating as a British multinational
retailer and headquartered in London, England United Kingdom. This company is specialised in
selling home products, clothing and food products. This organisation was founded in the year
1884 by Michael Marks and Thomas Spencer. Currently organisation is having stores in 1463
more than locations and serving worldwide. Organisation is operating in retail industrial sector is
one of the leading organisation in respective industry.
Marks and Spencer is among one of the leading department stores and grocery retailers
based in the United Kingdom company. Main mission is to make high-quality products and
services to customers which are accessible to all. Furthermore, it has been underlined that Marks
and Spencer main values for innovation, quality service etc. Along with this company emphasise
upon redefining their brand position statement with an effective communication strategy in order
to enhance sales. The company was founded by a partnership between Michael Marks, a Polish
Jew born in Slonim who had migrated to Leeds, England in the early 1880s, and Thomas
Spencer, a cashier from the English market town of Skipton in North Yorkshire. This
organisation significantly made its reputation in starting of 20th century and significantly entered
into a long-term relationship with the manufacturers in Britain. This essay discusses Marks and
Spencer from a global perspective in which its strength and weaknesses geographically has been
analysed. Along with the issues that company is facing at global and national level is also being
discussed in this report.
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