Managing Innovation in Business: A Roadmap for Vodafone

Managing Innovation in Business
Vodafone

EXECUTIVE SUMMARY
Innovation planning is an important business activity that requires a strategic
approach to render successful results and outcomes to the business. This report discusses
how Vodafone a telecommunication organization could gain competitiveness and growth in
the market by effectively managing innovations at the organization. For this purpose, the
future developments and requirements in the industry are analyzed that has reflected a
higher opportunity for the company in the internet or digital era with the increasing use of
VR, AR, Voice recognition, IoT and AI in the different fields. By identifying this opportunity
an innovation roadmap for Vodafone is prepared by analyzing the innovation capabilities
and blockages to Vodafone to enable greater innovation and development within the
company.
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Table of Contents
EXECUTIVE SUMMARY............................................................................................................. 1
INTRODUCTION........................................................................................................................2
THE FUTURE OF INDUSTRY 2020 AND BEYOND.......................................................................3
THE ORGANIZATIONS INNOVATION REQUIREMENTS 2020 AND BEYOND...............................5
BUILDING THE FUTURE INNOVATION CAPABILITIES FOR THE ORGANIZATION........................7
CONCLUSION.......................................................................................................................... 13
REFERENCES........................................................................................................................... 14
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INTRODUCTION
This assignment report is the extension of the previous work based on analyzing and
identifying the innovation scenario and its importance in the telecommunication industry.
The previous report has successfully demonstrated the innovation history, performance and
capabilities of a telecommunication organization “Vodafone”. It has also provided a brief
overview of the future of industry innovations. Now, this report will extend on the previous
work and focus on developing an innovation roadmap for the organization through
analyzing the key drivers of innovation as well as demand and requirements in the future
telecommunication industry.
In order to achieve the key purpose of the report, the future opportunities in the
telecommunication industry will be assessed by identifying the key drivers of innovations in
business and its environment. The requirements for innovation for Vodafone will be
analyzed to support the company in making a successful innovation plan to meet the needs
and requirements of the future market and stay competitive in the industry. Moreover,
future innovation capabilities for Vodafone will be developed by analyzing the importance
of organizational knowledge. An innovation roadmap outlining the innovation process for
Vodafone will be prepared by assessing innovation capabilities and blockages. The
development of innovation roadmap would support in identifying the new innovative
products and services for the company that facilitate it in achieving growth and success in
the market.
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