Managing Innovation in Business Solved Assignment - Doc

MANAGING INNOVATION
IN BUSINESS

Executive summary
Report will discuss about the managing and innovation business. As the innovation is very
important in order to up date and align with the demand of the market and customers. This report
of managing innovation in business will be based on Apple Inc company, which is an American
multinational company. Purpose of this report will be, to explain and introduce the future of the
company by 2020 and beyond in upcoming years. will also include the any requirements if
needed by the APPLE to develop its new smart devices. This will include the future innovation
capabilities of the Apple Inc organisation that help it to design more smart products with updated
techniques. All of these innovation requirements will be included and explanation through this
report. This will explain how innovation will play vital role in Apple Inc company and increasing
market share of company. Report will included that consumer electronic industry has the largest
market share in the market. As the now introduce different updated technological products and
gadgets in the market, to make the life easy of people. This also been concluded that Apple
company has number of plans by the 2020 and beyond. As it plan to work on AR as this
technology is been launched in its recently launched iPhone X and XS. These all can be done and
have to be improved by the apple company as to increase its market share and value in the
market as compared to the previous years. As Apple is the largest and greatest innovation
techniques and this can be seen through its product range, so Apple can make changes in
innovation way easily.

Table of Contents
Executive summary .........................................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY .................................................................................................................................4
Future of industry 2020 and beyond...........................................................................................4
Organisations innovation requirements by 2020.........................................................................5
Future innovation innovation capabilities for the organisation ..................................................7
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Innovation refer is the transformation in the previous process, techniques and then create
products with more effective process, techniques and ideas for the business organisation. This
can also be refer as the implementing those new ideas to produce new effective strategies that
can help the organisation to gain more competitive advantage in market with current trend. This
file of managing innovation in business is based on Apple Inc company, which is an American
multinational company. Headquarter of Apple Inc is in California. This company produce and
designs and sells consumer electronics, computer software and also online services to the
consumer. In its hardware products includes, iPhone smartphones, iPad tablet computer, iPod,
smartwatch and many more smart devices to their customers. Purpose of this report is to explain
and introduce the future of the company by 2020 and beyond in upcoming years. And also
include the any requirements if needed by the APPLE to develop its new smart devices. And
lastly this will include the future innovation capabilities of the Apple Inc organisation that help it
to design more smart products with updated techniques. All of these innovation requirements
will be included and explanation through this report.
MAIN BODY
Future of industry 2020 and beyond
By the 2020, the global consumer electronic market is planning to reach USD 838.85
billion. Miniaturization of the smart devices have bee led by the current technological
advancement, also expected that these key factors will help it to driving the consumer electronic
industry. Due to the mass production, availability of the cost and high investment, diverse range
of applications are also be expected to be the key driver of the growth of consumer electronics
industry. In recent years, choice of the consumer's technological choice become narrow. They
now want single function products like portable music player, digital camera are the examples
that are declined to the availability of the multi functional devices. End users are also become the
more platform friendly as the are now open to do experiment with different platforms like, iOS,
Android and windows, which help to catapult, demand of the consumer electronic market over
the future period (Li, Zeng and Stevels, 2015). The gadgets of the future by 2020 will be multi
functional that can do all their operation and work all in one. Like TV will be used as to photo