Managing Innovation in Business

Managing Innovation in
Business

EXECUTIVE SUMMARY
This report investigates the advancement that would be gotten by substances working in
consumer electronic industry. Such creative items and procedures will bring a significant change
and change the essence of industry by 2020 and beyond. It has been assessed that associations
currently understand the significance of bringing fast advancements in order to pick up
acknowledgment from open and guarantee client faithfulness for a long term of time. This has
energized Apple Inc. to bring inventive items and highlights which are not yet investigated by
anybody. This is finished with the rationale of remaining in front of contenders and increasing an
enormous offer in advertise. In this manner, Apple Inc. is probably going to bring advancements
like iKeyboard, iCar, AR smart glass, Foldable iPhone and so on in forthcoming years. It has
been suggested that out of these, Apple should dispatch iKeyboard in showcase as this item has
not yet been presented by any organization. Likewise, it has been seen that by using a guide,
Apple Inc. can effectively execute the advancement intend to dispatch Virtual iKeyboard.

Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
Main Body.......................................................................................................................................1
The future of the industry 2020 and beyond................................................................................1
The organisational innovation requirements 2020 and beyond...................................................3
Building of the future innovation capabilities for an organisation..............................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Innovation is the process of adding value to the already existing products through bringing
improvements in features and abilities to perform future functions. There is hue role of this
aspect in further meeting of the advanced needs and requirements of consumers. The role of
innovation with businesses is important towards the direction of attaining competitive edge. The
main aim of this project is also to ascertain that how innovation aid in improvement of business
capabilities to fulfil the futuristic demand of consumers along with diverse market requirements
(Aas, Jentoft and Vasstrøm, 2016). The organisation taken for carrying further analysis in this
direction is Apple. It is the large multinational organisation that operates its business activities at
global level. There are many different kind of products are offering by an organisation in market
related to advanced technology and electronic gadgets. The business model followed by an
organisation for conducting business activities in market is continuous level of invention and
innovation in product lines for meeting the demand of consumers along with creating distinctive
image in market that never be copied by anyone else.
The aspects cover in report includes analysis related to the future of industry 2020 and
beyond, the organisational innovation requirements 2020 and beyond and building of the future
innovation capabilities for an organisation.
Main Body
The future of the industry 2020 and beyond
Apple is falls under the consumer electronic industry. The scope of this industry is wide
where large number of different organisations are performing activities to meet diversified needs
of consumers. The different number of products which are manufacturing and selling on
continuous basis under this industry includes VCD, television, DVD, mobile phones, laptops,
computers, jukeboxes and digital cameras. In the today’s techno driven world, there is huge
importance of all these products by a consumer to made the life more soothing. From the
presence of large number of competition, there is huge need by all the organisations in this
industry to focus over the adoption of approach like innovation and invention that help to
produce distinctive from others or the one which will be advances in all terms. The is the one
aspect that will help the organisations under sector to retain the consumers with an organisation
along attraction of the new potential one’s (Biemans, 2018). The role of such aspect is huge
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