Managing Innovation in Business

Managing innovation in
business

Executive summary
In this report discussed about the business innovation that is an important factor for the
company to get success and survive in the competitive market. The company like AstraZeneca is
the leading and the largest company of the pharmaceutical for the innovation in their industry.
With the regular and continuous innovation company will lead the success in the industry. The
different drugs of medicine are produce by the company to cure the patients from the disease and
give them the value to the life. This will help the company in their innovation and development.
The recent innovation of AstraZeneca is develop the vaccine to protect the people health from
the infection of Coronavirus. This will help the company to grow immensely in the industry and
recognize in the world by producing the oxford AstraZeneca vaccine. Both the company Astra
and Zeneca before the merger are known for their effective innovation and after their merger
both the company become one and use their effective innovation techniques with the use of open
innovation model achieve a lot of success and growth in the industry. In 2021 Pharmaceutical
industry leads the 3 position in the economy.

TABLE OF CONTENTS
Contents
INTRODUCTION...........................................................................................................................1
The organisation and industry overview..........................................................................................1
The organisation and its innovation history.................................................................................1
Organisation existing innovation performance and capabilities..................................................2
The Industry in 2021....................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7