Managing Innovation in Business

Managing innovation in
business

Executive summary
The report discusses about the business innovation that is an important factor for the
company to get success and survive in the competitive market. The company like AstraZeneca is
the leading and the largest company of the pharmaceutical for the innovation in their industry.
With the regular and continuous innovation company will lead the success in the industry.
Different drugs of medicine are produced by the company to cure the patients from diseases and
give them the value of life. This will help the company in their innovation and development. The
recent innovation of AstraZeneca is developing the vaccine to protect people’s health from the
infection of Coronavirus. This will help the company to grow immensely in the industry and be
recognized worldwide by producing the oxford AstraZeneca vaccine. Both the company Astra
and Zeneca before the merger are known for their effective innovation and after their merger
both the companies become one and used their effective innovation techniques with the use of
open innovation model, achievinga lot of success and growth in the industry. In 2021
Pharmaceutical industry leads the third position in the economy.

TABLE OF CONTENTS
Contents
INTRODUCTION...........................................................................................................................1
The organisation and industry overview..........................................................................................1
The organisation and its innovation history.................................................................................1
Organisation existing innovation performance and capabilities..................................................2
The Industry in 2021....................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7