Executive Summary Innovation is defined a creation, development and implementation of new method, idea, device or something new. Main motive behind this is to attain more growth, development and sustainability in respective marketplace area. This report discusses the importance of innovation along with its impact upon organisation development and growth. Report involves discussions upon Marks and Spencer which is conducting its operations in retail industrial sector and offer different types of products and services to customers with high quality. It has been evaluated that company believes that innovation is most important factor through which many advantages can be gained in terms of long term sustainability, higher profitability, maximised effectiveness and more. This makes company to implement different types of innovative practices in order to serve customers in a well define and effective manner. According to the analysis it has been determined that in order to assure success it is essential for an organisation to implement innovation within their organisational workplace practices in order to maximise its profitability in a well define and effective manner. In addition to this it has been underlined thatinnovation allows entity to gain more competitiveness as compared to other rivals. This report is being segregated in three parts, first part of this report includes Marks and Spencer innovation history in which explanations is being given related to the use of innovation within company from past many years. In addition to this, report also include PESTLE analysis through which organisation can evaluate its strength, weaknesses, threats and opportunities. While on the other hand, second part of report involves formative discussions upon existing performance of entity along with its capability which is acting as key factor to bring innovation. Lastly, present report states overview of retail industry in the year 2016. It is being determined that Marks and Spencer management effectively engages in the practices of innovation that facilitates them to design and develop attractive and unique services and products to customer. In addition to this, it has been underlined that M&S management developed a 5 year transformation programme in order to enhance organisational success at great extent. Furthermore, Marks and Spencer is being duly recommended to take advantage of Emotient as to have effective and accurate awareness of sentiments of consumers in terms with the behavioural pattern towards the delivered services.
Table of Contents INTRODUCTION...........................................................................................................................1 The Organisation and its Innovation History.............................................................................1 The organisations existing Innovation Performance and Capabilities........................................3 The Industry................................................................................................................................3 CONCLUSION................................................................................................................................6 REFERENCES................................................................................................................................7
INTRODUCTION Innovation is termed as a procedure of innovation in which introduction of new methods, goods and creation, development and implementation of new product is being done with an aim to improve effectiveness, efficiency and gain competitive advancement (Zhang and et. al., 2020). In this process technology plays major role through which needs as well as demands of customers can be fulfilled. This report has been made on Marks and Spencer, which is performingitsbusinessoperationsasleadingBritishretailingorganisationwhilehaving headquarter in London, United Kingdom. Company offers wide range of clothing, accessories, home products, food etc. and many other services to customers through online channels and advancedstores.Inthisreportformativediscussionshasbeenconductedoninnovation performance of company along with its capabilities to enforce innovation. The Organisation and its Innovation History Illustration1: Innovation Timeline of Marks & Spencer ( Source: Innovation Timeline of Marks and Spencer, 2019) PESTLE Analysis PESTLE analysis is defined as a strategical frame work that allows an organisation to determine its strength, weaknesses, threats and opportunities. This will further facilitate them towards framing strategies for overcoming weaknesses and gain growth opportunities. PESTLE analysis 1
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of Marks and Spencer is defined below through which entity can effectiveness drive innovation for company in past. Political: United Kingdom offers stable political environment through which companies can undertake their process of innovation is effective manner. With the help of political support Marks and Spencer, R&D department take advantage of flexible tax regulations, R&D Tax Credit for private organisations and flexible programs for Patent Box schemes. Main aim behind this is to continuously engage in the process of innovation as to assure future development and growth. Economic: Innovation plays a major source through which company can assure high revenue and long term suitability. Marks and Spencer is conducting its business services in the developed countries like UK. This assists entity to ensure continuous expansion and innovative practices in order to gain more competitiveness as compared to other rivals. Social: According to the analysis it has been evaluated that there is continuous change in the needs, taste, preferences, choice and behavioural aspects of customers. It has been evaluated that in the passage of time there is so many changes seen in the behavioural pattern of customers that are forcing companies to engage in the process of innovation (Latilla, Franzo and Chiesa, 2020). In this Marks and Spencer in order to assure more competitiveness continuously engages in innovating practices in order to serve customers as per according to their needs and demands in a well define and effective manner. Technological: Technology acts as most important factor that facilitate entities towards rapid expansion. This factor is enforcing negative as well as positive aspects upon organisations that are required by them to abide in order to ensure long term suitability and growth. Technology is enforcing Marks and Spencer to implement high-tech and advanced measures into their processes. This company is already leading in adoption of technology prior to their rivals which makes this entity first British retailer with its own research lab. In addition to this, it has been underlined that Marks & Spencer introduces interactive display at Marble Arch. With the help of this 2
viewers can able to investigate content, formatted to fit the size and resolution of the screen, as well as being able to read explanations of each zone. Legal: It is essential for an organisation to adhere all the legal regulations, practices and laws in order to ensure long term sustainability within industry. Negligence of legal obligation will facilitate entity to face many legal obligation and heavy penalties from government authorities. Marks and Spencer management makes sure that company adhere labour laws, innovation copyrights and other necessary legal abiding in order to have a positive image in respective industrial segment. Environmental: Many nations around the world are enforcing and encouraging organisations to adopt sustainablebusiness practices. In additionto this, individualsaround the world are also concerned towards environmental safety. In order to respect sentiments and laws of countries and individuals Marks and Spencer undertake advantage of sustainable practices as much as possible. For example, Marks and Spencer take use of non-fossil fuel and renewable energy capacity and made partnership with green power partners in order to conduct its operations effectively. The organisations existing Innovation Performance and Capabilities Marks and Spencer is conducting its business services in retailing segment as a leading British Multinational corporation (Sanz-Llopis and Ostermann, 2020). Entity is having its headquarter in London, United Kingdom and listed on London stock exchange. This company offers wide range of services and products with unique and innovative features. Existing innovation performance Marks and Spencer a leading organisation in retail industry is conducting its services in the provinces of Europe and have partnership with a retailer company, TRUE which is a special customer investment. Existing performance of M&S is efficient that attracts large base of customers in a well define and effective manner. Furthermore, it has been underlined that collaboration of Marks and Spencer with True allows company to enhance its customer base and network . Along with this, this collaboration also facilitate Marks and Spencer to undergoes in transformation process and serve consumers via digital expertise and gain their attraction in an effective manner. Furthermore, this is being evaluated that in 2017 M&S undergoes in a 5 year transformational programme through which entity gained access of more opportunities for 3
growth and development. With the help of this company also assured high sales as well as profitability in a well define and effectively manner. Along with this, according to the analysis it has been evaluated that Marks and Spencer digital and marketing team undergoes with the innovation process of restructuring and have set up a customer insight partnership with Star count. In addition to this it has been evaluated that in context with Marks and Spencer food segment company duly introduced wide range of technical themes by making significant analysis of future needs and preferences in food industrial segment (Shi, Zhang and Zhang, 2020). With the assistance of this process company aim towards offering high quality products and services to customers with innovative packing style and new variants along with high quality services and other facilitate. Furthermore, it has been underlined that company research and development team engaged in the process of extensive research as to understand mindset of customers and further attract them towards these themes with the assistance of promoting messages related to importance of healthy and nutrients enrich diets. Along with this management of Marks and Spencer significantly make reduction in campylobacterwith their poultry segment as to effectively adhere all the essential and effective food standards that are being enforced by food authorities. Along with this, it has also been underlined that Marks and Spencer also initiated innovative practices in healthy food range segment and make introduction of Company's Plan A innovation fund as to undertake various innovation and innovative practices for former plan. In this plan company aim towards undertaking significant advantage of testing fresh meat cuts and vacuum packing. With the assistance of this, M&S is aiming to reduce 75% of unnecessary packing requirements while offering high quality fresh quality products to customers through which entity can assure high sales as well growth in respective industrial sector. 4
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The Industry in 2016 Global retail industrial segment is going through intense transformation with the passage of time. Each and every segment is affected with this issue as every organisation have touched with the transformation (Lobo and Samaranayake, 2020). According to the analysis it has been evaluated that retail segment have been gone through significant transformation such as e- commerce, digitalization, cognitive computing and more. In order to assure more competitive advancements than other rivals every organisation undertake advantage of innovative practices in order to ensure long term sustainability and maximised profitability. As per the evaluation it has been underlined that innovation is basically linked with customer engagement, process, consumer services, communication, products. There are some types of innovation transformations that organisations has been underdone through such as Gregg's Vertically integrated operations, in this company brings innovation in its business model,CocoaCola'sengagementprogrammewithinthisentityinnovateditsconsumer engagement segment, HDFC Bank's Eva Chatbot in this organisation brings innovation in its communication aspects and more. By looking upon above discussions this has been underlined that innovation in retail industrial sector plays most important role that facilitates entities to assure high growth and success in a well define and effective manner (Egfjord and Sund, 2020). Innovation facilitate entities to have more competitive advancements than other rivals while assuring long term sustainability. Capabilities As per the above mentioned analysis it has been underlined that Marks and Spencer is having significant capability to introduce and embrace innovation in their working structure in a well define and effective manner. Innovation will facilitate M&S to assure high growth, development and profitability with great effectiveness. It has been determined that Marks and Spencer is having efficient past innovating performance, this increases company capabilities to undertake advantage of innovating practises in a well define and effective manner. This has been evaluated that Marks and Spencer significantly introduces interactive display which is basically made up of moving panels. With the help of this company allow their customers to investigate content, read explanations of each zone and fit resolution of screen (Marks & Spencer introduces 5
interactive display at Marble Arch. 2014). With the help of this innovation capabilities company is aiming towards assuring more competitiveness as compared to other rivals in industry. Illustration2: Retail Trends ( Source: Retail Trends, 2016) Retail industry evaluation significantly assists in undertaking knowledge related to this market segment. Mentioned below there are some certain elements of this sector is given with the assistance of Porter Five Force model: Porters Five Force Model Threat of new entrants: In order to establish business in retailing segment it is essential for new entrants to make heavy investments (Bahl, Lahiri and Mukherjee, 2020). This indicates low threat of new entrants as they are required to invest large amount of capital as to attract customers towards there offerings. With the help of this opportunity Marks and Spencer can ensure more profitability and maximum shareholding. Bargaining power of suppliers: 6
Marks and Spencer's are performing its organisational offerings in retail industrial segment as a leading organisation. Suppliers of this segment wants to conduct their operations with leading entities those who posses leading profitability and shareholding in marketplace. It indicates low bargaining power of suppliers as Marks and Spencer is having effective consumer base and competitive shareholding. This allows company to have negotiation power and conduct cost effective business. Bargaining power of buyers: Customers are king of marketplace who are having power to affect organisational operations of an organisation. In terms with retail industrial sector it has been evaluated that consumers are having option to buy products and services from rivals who are offering same or similar form of services and products in affordable price range. In order to assure more competitive advancements Marks and Spencer with the help of innovative practices can offer unique offerings to customers. Threat of substitute products: There is high threat of substitute in respective sector as organisations engaged in this segment offers products and services with some how same or similar features. Thus, in this scenarioMarksandSpencerwiththehelpofcontinuouslyengagingininnovationand differentiation process can enhance attention among customers towards organisational offerings through which company can assure more base of customers. Rivalry among existing players: Within retail industrial segment competitive rivalry is high, due to aggressive competition Marks and Spencer is facing threat from competitors like ALDI, Sainsbury, TESCO, Asda and more. These rivals are offering same or similar form of services and products to customers which is increasing extent of rivalry in this sector (Hilbolling and et. al.,2020). In order to assure higher competitiveness Marks and Spencer with the help of innovation can attract customers towards unique and attractive offerings. 7
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SWOT Analysis STRENGTHWEAKNESSES Marks and Spencer is having low threat of new entrant which is one of its strength. M&S is facing related to low investment in online advertisement. THREATOPPORTUNITIES Marks and Spencer is having threat related to high level of competitiveness and substitution. Marks and Spencer is having opportunity to expand their product and service range in new geographical area. VRIO ANALYSIS Valuable Financial resources of Marks and Spencer are highly valuable. Company local food products and valuable resources as they are highly differentiated According to the VRIO analysis of Marks and Spencer it has been evaluated that company employees are valuable resources as they generate greater value for firm. It has been evaluated that distribution network of M&S is highly valuable According to M&S VRIO analysis it has been evaluated that company cost structure is nit valuable It has been evaluated that Marks and Spencer research and development of company is not a valuable resource. Rare According to Marks and Spencer VRIO analysis it has been evaluated that financial resources of company is rare. Local food products of company are not rare as these can be found easily in market. As per the VRIO analysis employees of Marks and Spencer are rare. According to Marks and Spencer VRIO analysis patent are rare resources of firm. Marks and Spencer distribution network is rare resource. Imitable 8
It has been evaluated that Marks and Spencer financial resources are costly to imitate. Local food products and not costly to imitate. It has been evaluated that employees of Marks and Spencer are nit costly to imitate. Marks and Spencer patent are very costly to be imitated. It has been determined that distribution network of Marks and Spencer are costly to get imitated. Organisation The financial resources of Marks And Spencer Group Plc are organised to capture value. The Patents of Marks And Spencer Group Plc are not well organised according to VRIO analysis of Marks and Spencer. It has been evaluated that the distribution network of Marks And Spencer Group Plc is organised. CONCLUSION According to the above mentioned analysis it has been determined that innovation is playing most important for growth and development of an organisation through which they bring unique and innovative offerings in organisational workplace structure. Innovations act as a strategic tool through which entity can assure more competitive edge in respective industry. It is essential for an organisation to firstly determine its strength and weaknesses in order enforce innovative practices into organisational workplace structure. Along with this, with the help of porter's five force analysis entity can also determine the extent of competition in industry. This will allow entity to undertake opportunities for growth. 9
REFERENCES Books and Journal Zhang, W and et. al., 2020. Managing strategic contradictions: A resource allocation mechanism for balancing ambidextrous innovation.Computers in Human Behavior, p.106277. Hilbolling, S and et. al., 2020. Complementors as connectors: managing open innovation around digital product platforms.R&d Management,50(1), pp.18-30.\ Bahl, M., Lahiri, S. and Mukherjee, D., 2020. Managing internationalization and innovation tradeoffs in entrepreneurial firms: Evidence from transition economies.Journal of World Business, p.101150. Egfjord, K.F.H. and Sund, K.J., 2020. Do you see what I see? How differing perceptions of the environment can hinder radical business model innovation.Technological Forecasting and Social Change,150, p.119787. 10
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Latilla, V.M., Frattini, F., Franzo, S. and Chiesa, V., 2020. Organisational change and business model innovation: an exploratory study OF an energy utility.International Journal of Innovation Management,24(04), p.2050036. Peterková, J., Czerná, K. and Macurová, P., 2020. Evaluation of innovation activities and innovation management model of selected innovativecompanies. InSHS Web of Conferences(Vol. 74, p. 02014). EDP Sciences. Ojha, D., Struckell, E., Acharya, C. and Patel, P.C., 2020. Managing environmental turbulence throughinnovationspeedandoperationalflexibilityinB2Bservice organizations.Journal of Business & Industrial Marketing. Gjergji, R., Lazzarotti, V., Visconti, F. and Marco, T.G., 2020. Innovation performance and technologicalcollaborationwithbusinesspartnersinfamilyfirms.Piccola Impresa/Small Business, (1). Sanz-Llopis, J. and Ostermann, M., 2020. Innovation in project management through framing and challenge redefinition.International Journal of Managing Projects in Business. Eriksson, D. and Bard, L., 2020. Managing innovation from a leadership perspective in an IT- consultancy firm-A case study of Cybercom Group. Shi, X., Lu, L., Zhang, W. and Zhang, Q., 2020. Managing open innovation from a knowledge flow perspective: the roles of embeddedness and network inertia in collaboration networks.European Journal of Innovation Management. Lobo,S.andSamaranayake,P.,2020.Aninnovationmanagementassessment framework.Benchmarking: An International Journal. Online Marks & Spencer introduces interactive display at Marble Arch. 2014.[Online]. Available through<https://www.thedrum.com/news/2014/05/02/marks-spencer-introduces-interactive- display-marble-arch> 11