Managing Innovation in Business Assignment - Amazon
Added on 2020-10-22
12 Pages3749 Words335 Views
Managing Innovation inBusinessTable of Contents
EXECUTIVE SUMMARY.............................................................................................................3INTRODUCTION...........................................................................................................................1Purpose of the report...................................................................................................................1Future of the industry 2020 and beyond.....................................................................................1Organization innovation requirements 2020 and beyond...........................................................3Building future innovation capabilities for organisation............................................................4CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
EXECUTIVE SUMMARYThis report is based on Amazon for analysing importance of innovation in the workplace.It is the largest online service provider. In this report, the innovation is essential for largecompanies such as amazon. The main reason behind is that they are establishing innovatingservices for attracting more customers. The main purpose of this assignment is to formulateinnovative road map that assist firm while creative and attractive goods. In addition to this, it willaddressing the importance of leaders planning and appropriate strategy for executing innovativeideas or thoughts at workplace. The project is mainly concentrate on future innovationcapabilities of Amazon and their blockages. Also determining the future vision of 2020 and newdeveloped and innovative products of an organisation.
INTRODUCTIONManaging innovation define as the marked departure from traditional managementprinciple, practices and processes from customary organization. It will form the alteration ofworking in performing better functioning effectively. The main objective of this assignment is toaddressing the innovation talent for analyzing the efficiency of their leaders. The project is basedon Amazon which is international online service provider in the retail sector. Amazon providesappropriate services and facilities to their customer that help in fulfilling its customers demandand requirements (Biemans, 2018). At last, the report based on three things such as future vision2020 of Amazon and beyond that innovation requirements of Amazon and developing innovationcapabilities of Amazon. Purpose of the reportInnovation is a concept which bring something new that is new product, procedures andidea. In this, high competitive market is essential for carry out innovation in business for gaininghigher income or profits. Amazon firm offer variety of products to their customers such asbooks, apparels, stationery, electronics, toys, pantry, etc. They are developing consumerelectronics that includes Kindle, fire stick, Cloud technology solution, TV and so on. In thisproject, innovation is required for organization which help in attracting large number ofcustomers towards their products. Future of the industry 2020 and beyondIn this time period, online retail sector is growing and developing in continuous mannerin which the procedure of selling the goods and services through internet (Andriopoulos andLewis, 2010). Online retailing company follows B2C business model thus customer directcommunicate with the organization regarding any products. In this, there is no intermediate areinvolved. E-retailers can be divided into parts that are described as follows:Pure Play E retailer – Such e-retailers does not have any physical outlets like amazonand it can be access or process through internet. Brick and Click e-retailers – These retailers offer offline and online both that meansthey have their personal physical distribution system and online websites. 1
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