Managing Innovation in Business | Report

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Managing Innovation in Business
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1/11/2020
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Managing Innovation in Business 1
Executive summary
The purpose of the report is to assess and audit innovation considering historical, current and
future capability for an organisational case. Amazon is one of the popular ecommerce retail
organisations working across the globe. The company has initiated the business 1995 with
one of the innovative business idea that is online bookstore. However Jeff Bezos, the founder
has made the journey of success for the business through various innovations within the
company. The company has been serving largest number of consumer goods and electronics
across the globe under one website or application. The company has made various changes in
the organisational approach, product lines, services, and structure.
Some of the innovations that can reflect past innovations of the company are 1 click, third
party seller marketplace, Zshops, prime service, introduction to audiobook, shoe shopping
site, acquiring robotics company, social video game and Sunday delivery and various more
products and services. The current scenario for the company pertaining to innovation include
amazon cloud drive, prime membership, lightening deal of the day, cashless society, smart
home devices, amazon delivery drones, amazon robots, and home robots. Some of the
important trends identified in ecommerce industry in 2016 include multi device shopping,
personalisation and conceptual purchase, customised products, product videos, and marketing
automation.
The statistics from year 2016 reflected that 53% of the global internet users were found to
made purchase from online mode that represents 1 billion users in number. Indian market has
considered be significant market for Ecommerce Company because of largely changing
trends in 2016. Amazon prime is one of the most popular service initiated by the company
gained customer interest, provided various additional benefits include two day and one day
delivery; personalised messages and email marketing; Prime video and Prime music.

Managing Innovation in Business 2
Contents
Executive summary....................................................................................................................1
Introduction................................................................................................................................3
The Organisation & Industry Overview.....................................................................................4
The Organisation and its Innovation History.............................................................................4
The Organisations existing Innovation Performance and Capabilities......................................5
The Industry in 2016..................................................................................................................9
Conclusion................................................................................................................................12
References................................................................................................................................13

Managing Innovation in Business 3
Introduction
Innovation is generation of the new idea pertaining to product, service, or process in an
organisation. Innovation is considered to be one of the most important elements in order to
sustain in the increasing competition in the market. The purpose of the report is to audit
innovation of one of the organisational. The organisation taken for the discussion in the
report is Amazon, which has being initiated as part of innovative product range. The
company initiated with offering online bookstore, which as a completely new business idea
reflecting the interest towards selecting this organisation. The key discussion for the report
includes the innovative considered by the company previously, current innovative strategies
and the future innovation requirements (Ahlin, 2014).