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Managing Innovation in Business Practices: A Case Study of Apple Incorporation

   

Added on  2020-10-22

10 Pages2880 Words335 Views
Managing Innovation inBusiness

EXECUTIVE SUMMARY This report contains a detailed analysis about the importance of managing innovation inbusiness practices for achieving competitive advantage at marketplace. Innovation support acompany in fulfilling the expectation of its customers by providing unique and more advancedproduct or services to them. Apple Incorporation is an American multinational company which isheadquartered in California. It provides a variety of products in category like mobile, computer,music system and many more related to communication and entertainment. This report containsan innovational review of Apple from its establishment to its presents and for this assignment isdivided into three parts. First part includes a detail about innovational history of Apple using various macroenvironmental factors that supported them in its success and brining new capabilities to market.This help company in determining its capabilities that can be used for future innovation. Secondpart contains SWOT analysis of Apple that support in determining its present strength thatsupport in future growth. From this it has been find that brand image and technical capability ofcompany is strong enough to bring future innovation. Third section consists of industrial analysisusing Porter's five force model for determining the positive forces which support innovation.From this part it has been found that competition is higher but threat for new entrant is minimum.Apart from this bargaining power of supplier is also low which provide a option to Apple forarranging tools and other raw material easily from suppliers. These all support Apple tomaintaining its position in marketplace and continue to bring on innovative product or services.

Table of ContentsEXECUTIVE SUMMARY ............................................................................................................2INTRODUCTION...........................................................................................................................1The Organisation & Industry Overview..........................................................................................1The Organisation and its Innovation History (500 words).....................................................1The Organisations existing Innovation Performance and Capabilities (800 words)..............2The Industry............................................................................................................................5CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7

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