Managing Innovation in Business

This article discusses the importance of managing innovation in business, with a focus on Ford Mustang. It provides an overview of the automotive industry, Ford's innovation history, and its existing capabilities. The impact of PESTEL and Michael Porter's Five Forces on Ford is also assessed. Additionally, the article explores the strengths, weaknesses, opportunities, and threats faced by Ford, along with its strategic capabilities. Finally, it discusses the state of the automotive industry in 2020 and beyond.