Managing Innovation in Organizations: Volkswagen

Running head: MANAGING INNOVATION IN ORGANISATIONS
Managing Innovation in Organizations: Volkswagen
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Table of Contents
Introduction:....................................................................................................................................3
Innovations of Volkswagen:............................................................................................................4
World leader in Platform Sharing:...............................................................................................4
Letting the Drivers Take a Backseat:...........................................................................................4
Getting to destination with less fuel:...........................................................................................5
New innovation: Creation of new way of interacting with the cars................................................5
User involvement:............................................................................................................................6
Conclusion:......................................................................................................................................7
References:......................................................................................................................................9

Introduction:
Volkswagen can be considered as a founding and the namesake member of the Volkswagen
Group which is an internationally based large corporation associated with making of various
kind of car as well as truck brands that includes the “Audi”, “SEAT”, “Porsche”, “Lamborghini”,
“Bentley”, “Bugatti”, “Scania”, “MAN”, and “Skoda”. The company is known internationally
and can be considered as a multinational automotive manufacturing company. This company is
associated with designing and manufacturing and is associated with distributing of the passenger
and commercial vehicles, motorcycles, engines and turbomachinary as well. This also includes
offering related to the services which includes financing, leasing and fleet management. In the
year of 2016, this company was designated as the world’s largest manufacturer of automobiles
which has been overtaking the Toyota and the same has remained in the year of 2017. At that
year almost 10.7 million vehicles were sold by the company. According to the Volkswagon law
no stakeholders of this company could exercise more than 20% of the firms voting right and this
happens regardless of the levels of stock that they are having. This law was generally created for
the purpose of protecting the organization from any kind of takeover. This company is highly
involved in sports sponsorship. The Volkswagen Groups global headquarter is situated in the
Volkswagen historic home of the Wolfsburg, Germany. Volkswagen is present in many parts of
the world which is associated with manufacturing and assembling of the vehicles for the local
markets. Since the year of 1937 Volkswagen has been production for the whole world with
various kinds of fresh as well as ground breaking ideas and this is generally done on a regular
basis. Beside this the company has been stayed in list of most money spent on the research and
the development which was around $13.5 billion that has been done from 2013 to 2014. Some of
the few innovative have been discussed in the following section of the report.

Innovations of Volkswagen:
World leader in Platform Sharing:
This is a company which has created partnership with almost 30 other makers and manufacturers
all across the world. This has been done for the purpose of management related to the saving of
costs without any type of reductions in the unique personality of the vehicle that they are having.
The secret that lies behind this is the ambitious MQB platform program that Volkswagen is
having. These modular vehicle bases have been associated with allowing thousands of different
possible combinations which has been associated with the sharing of the common family of
parts. The thing that is only fixed is the fixed distance between the axles in the front to the
firewall. Besides this all other things remains the same which ranges from the wheelbase to the
front and the rear overhangs can be altered at a drastic rate. And only for the Volkswagen brand
alone the MQB is also used by the other companies which includes the Polo, Golf, Scirocco,
Jetta, Tiguan, Touran, Passat and several others.
Letting the Drivers Take a Backseat:
Stanley the car who have been residing in the Smithsonian Air and Space Museum in the
Washington D.C has been associated with winning the US Department of Defense’s 2005 Grand
Challenge for the vehicles which are totally autonomous. Stanley is nothing but a car or to be
exact this is a 2004 Touareg, besides this by making use of the 3D scanning camera along with
the GPS system this car has been associated with navigating a grueling course through the
Mojava Desert in order to beat the competitors in the market.
Beside this the car has also won one of the race within six hours and 54 minutes this has been
associated with beating the runner up by almost 10 minutes and besides this the successor of