Managing Innovation: Interview with an Entrepreneur and Innovator

Running head: MANAGING INNOVATION
Managing Innovation

MANAGING INNOVATION 2
Table of Contents
Introduction.................................................................................................................................................3
Section A: summary of an interview with an entrepreneur/innovator..........................................................3
Section B:....................................................................................................................................................5
Reflection: reflect on their innovation capabilities and discuss perceived strengths and areas for
development (e.g. feedback from others, past experiences, etc.).............................................................5
Planning:.................................................................................................................................................8
Section C: Overview of the models of innovation.....................................................................................11
Conclusion.................................................................................................................................................18
References.................................................................................................................................................20

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Introduction
This report presents the summary of interview with an entrepreneur and innovator. It also
demonstrates my personal competency, proficiency, experience, and capabilities. It also assesses
different tests that I have undertaken and lessons learnt from interview. This report also
addresses the strength and weakness that I have addressed through feedback of others and
experience. It also discusses personal innovation capability audit that I will develop to going
forward. This report assesses the innovative model through a table that Entrepreneurs should use.
Section A: summary of an interview with an entrepreneur/innovator
Why did you select this individual to interview?
I have selected a leading small entrepreneur for conducting the face to face interviews such as
Katy Barfield who is CEO of Yume Food. I have selected this individual in order to gain insight
into the innovation capabilities. She has innovated different things in food industry as it would
lead me for making innovation in my interested field i.e. organic food industry [26].
What insights did you gain from talking to them?
From talking to these entrepreneurs, I have gained my insights that confidence in their personal
capacity can aid to bring innovation in business. I have also observed that Katy Barfield is highly
encouraged and have high energy. This energy enables her to decline the complex task of
entrepreneurship and encourages her to attain the goal of the company. Furthermore, all
entrepreneurs are highly encouraged and have high power. Their power can make competent to
them to avoid the difficult task of entrepreneurship and leads other individuals for attaining the
objectives of the company. In spite of these, she is an entrepreneur who is open for criticism and
advice. Besides this, she learns from the criticism and applies the required alteration to her

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businesses.
What will you do differently based on your discussion?
I will discuss different factors for creating an effective base in an interview. There would be a
number of entrepreneurship that will have different business skills with high experience hence; I
will discuss the model for gaining the innovation capabilities. These discussions can have a
favorable impact on the innovative entrepreneurship. I came to know that innovative
entrepreneurship will need of management skills and the capability for managing the
transformation. I will also discuss the number of personal attributes that aid me for innovative
entrepreneurship such as the ability to make innovation, being transformation oriented and
creative leadership.
What advice could you offer this entrepreneur?
I will give advice to each entrepreneur as per their innovation. I will advise to Katy Barfield to
use optimum utilization of resources to gain competitive advantage and increase the profitability
in the market. Moreover, I would also suggest the Katy Barfield to make long-term objectives for
meeting their expectation in the targeted time period. I will also give advice to Katy Barfield to
use low-cost pricing strategy that aids her to sustain in the market the and also effective for
pulling the attention of bulk of customers.
Provide a summary of the date and time of the interview, the length of the interview, the
format of the interview (i.e. in person, phone or video)
Following table shows the data, time and length of interview and format of the interview that
will use by me to conduct the personal interview on Entrepreneur:
Name of
Entrepreneur
Designation Date Time Length of
Interview
Format of
Interview

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Katy Barfield CEO of
Yume Food
30/9/2018 11.30 am 15 min Open-ended
questionnaire
Section B:
Reflection: reflect on their innovation capabilities and discuss perceived strengths and
areas for development (e.g. feedback from others, past experiences, etc.)
To assess my innovation capabilities, I have conducted the different independent entrepreneurial
assessment. These tests were helped me to clarify my personality and other factors associated
with entrepreneurship. For acquiring the information about my personality, I have conducted the
entrepreneurial test. Personality is significant for every success of an entrepreneur. There is a
large number of entrepreneurs who observed that my personality contributes to success. From
getting the feedback from others, I came to notice that I have sustainable innovation skills that
aid to obtain the success. Most of the people believe that I have confidence in personal
capabilities that would aid me to bring transformation. I have also gained my experience with the
success of entrepreneurship. This was beneficial for me to understand that problem solving and
innovativeness is beneficial for obtaining the success.
I have increased my learning that being in business indicates that an individual would be prone
towards the competition. There are a large number of entrepreneurs who have different
personalities that make sure them to be competitive without the fear of breakdown. I have gained
my understanding of the T type personality tests, Bill Wagner’s Personality test and DaVinci
type personality test [11]. These tests were demonstrated different questions with the aim of

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assessing the personality. I have conducted T type personality tests that define that my
personality fit for being an innovator as I have scored high in this test.
By conducting the HBDI personality test, I have recognized my tendency to think. This tendency
leads me to illustrate whether I am more likely to make theoretical or experimental in thinking.
Although, this tendency could be different in different sectors but it aids a person for discovering
the right profession. For me, these tests assess the key issues that are required to become good
entrepreneurs. These tests have different quadrants. In this way, the first quadrants focus on my
capacity for solving the issues. In this quadrant, I have learned that I need to be competent for
thinking logically and assesses the factors earlier making judgments. The second quadrants
determine my competencies for executing the decision [16]. The next quadrant determines my
competency related to communication that aids to become a good entrepreneur. It aids me to
communicate and ensures to coordinate other stakeholders in the business. The fourth quadrants
of test assess my capabilities to take the risk. Risk taking is significant for me as an entrepreneur
and as it would support to me to deal with issues and respond towards the setback.
Another test developed was the marketing test [15]. In this way, marketing is significant for the
business. This test assesses how I can be aware of the marketing strategies and potential market.
I have conducted a market research assessment that is essential for a business perspective. This
test also identifies how I can understand the needs of the market. The questions demonstrated
help the person for assessing the required market investigation in order to obtain the higher
return [29]. Another test was conducted by me was related to leadership. This test aids me to
assess my qualities of leadership. Moreover, entrepreneurs are leaders in their respective
companies. To become a successful entrepreneur, I need to become a good leader.
Strength and weakness