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Innovation Management: Ryanair

   

Added on  2021-02-19

10 Pages2627 Words45 Views
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MANAGINGINNOVATION
Innovation Management: Ryanair_1

Table of ContentsEXECUTIVE SUMMARY ............................................................................................................1INTRODUCTION...........................................................................................................................2MAIN BODY...................................................................................................................................2RYANAIR AND ITS INNOVATION HISTORY ....................................................................2RYANAIR EXISTING INNOVATION PERFORMANCE AND CAPABILITIES.................3THE INDUSTRY IN 2019 .........................................................................................................5Porter's Five Force Analysis........................................................................................................5CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8
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EXECUTIVE SUMMARY Innovation is considered to be as the constant part within the business as each and everybusiness operating their activity seeks to achieve the superior position in the competitive marketby beating their rivalries. Innovation is the general term know for the generation of the “ newideas” within the association. This assignment is prepared on the chosen association that isRyanair which deals in rendering the customers with better airline services. The main concernbehind the preparation of this report is to understand the concepts of innovation within theenterprise. This projects is been documented depending upon the different different agenda of thebusiness.The prime agenda behind this documentation of this reports is to ascertain theorganisation past. In order to understand this in a better way PESTLE ANALYSIS is done sothat relevant information can be determine about the history of the organisation apart from this italso consider all the major innovations which have been performed by the business in the past.Another agenda behind writing this projects is to identify about the present innovationthat the company Ryanair is capable of. For the purpose of understanding this in the depthSWOT analysis is been performed so that the association can easily identify all about what aretheir strengths, weaknesses along with the prevailing opportunity and threat within the airlineindustry. In current scenario, the business has launched new feature that is mobile applicationapp by the name of “The Ryanair App”.This projects also focuses on the roadmap of the innovation and a detail study on theairline industry in 2019 covering all the prospect . In order to furnish this agenda the businesshave focused on the implementation and utilisation of the Porter's five forces model which willsupport the business in determining their competition level and core five important view of theairline industry.1
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