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Managing Innovation in Organization - PDF

   

Added on  2021-02-19

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Managing Innovation
Managing Innovation in Organization - PDF_1

Table of ContentsPART 2............................................................................................................................................12.1 Overview of organisation ....................................................................................................12.2 Past as well as present historical development of company ................................................12.3 Plans of an enterprise ..........................................................................................................3CONCLUSION ...............................................................................................................................3REFERENCES................................................................................................................................5
Managing Innovation in Organization - PDF_2

PART 22.1 Overview of organisation Deliveroo is basically a brand of Roofood organization which is an online food deliveryfirm established in year 2013. An organization is located in London and has stores in approx.Two hundred cities. Huge amount of revenue is earned by an organization through chargingrestaurants commission fees and selling their foods as well as services to customers (Keat, Samand Kadir, 2018.). People can order food through application or via firm website. Many newservices such as Deliveroo plus, it is basically a subscription services in which free delivery isprovided to customers. Such services are launched by Deliveroo in order to attract more numberof people. An organization has form strategic partnership with other restaurant in order toprovide customers with quality as well as timely service (Amarakoon, Weerawardena andVerreynne, 2018.). It is the strategy which has provided firm an ease in delivering of goods aswe;ll as services to wide number of customers. Business entity also offers customers with thelatest beers as well as ciders During the year 2017, an organization has planned expansion of itsbusiness operations across United Kingdom. Deliveroo consists of thousand full time employees.In year 21017, Deliveroo has earned the revenue of approx. £18.1 million (Foss and Saebi,2018).An organization has made significant contribution in generation of 7200 jobs (Deliveroo– The “Disruptor Disruptor” Ushering in “Digital Economy v3.0”,2019.). Some of the biggestcompetitors of deliveroo are Uber eats, Just eat and Grub hub. Business entity is among thefastest growing company in context of technology. It is also among one of the best organizationin food delivery sector. 2.2 Past as well as present historical development of company Distruptive innovation is a type of innovation which assist companies in developing anew market as well as value network. It can also be defined as application of technology whichsignificantly effects the functioning of market as well as industry (Clausen, Mathiasen andNielsen, 2018). In context of Deliveroo, the competitors of firm are using the similar businessmodel, an organization is claiming that the competitors are attacking their value chain. Businessentity in order to prevent itself from competition has facilitated the innovation (Keat, Sam andKadir, 2018.). It is the innovation strategy which has assisted an enterprise in gaining thecompetitive advantage (Biemans, 2018). In relation to Deliveroo , an enterprise has been among1
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