Managing Innovation in Business: A Case Study of Morrison's

Managing Innovation
in Business

Executive Summary
The main motive of preparing this research report is to understand and study the
procedure of innovation where major corporates are used to run their business activities in
smooth manner. Due to the effective use of innovation and technology performance, productivity
and capabilities of organization are easily increased for long duration. Here Morrison's is chosen
for understanding the concept of innovation in business effectively and it is one of most volatile
and competitive company in United Kingdom. The company was established in 1899 and it is the
largest supermarket chain in UK. In this report value chain and SWOT analysis are also
explained on the company for gathering information regarding external and internal environment
and also to understand the current standard and performance of innovation. Due to collecting
data about company from various sources it determined that opportunities and threat for
Morrison's both are solved with scientific and creative techniques of business innovation. From
the below information it is concluded that current outlook of retail industry in 2021 regarding
innovative technological trends by market leaders like Morrison.

Table of Contents
Executive Summary.........................................................................................................................2
INTRDUCTION..............................................................................................................................5
TASK...............................................................................................................................................5
The organization and its innovation history................................................................................5
The organizations existing innovation performance and capabilities..........................................6
The industry in 2021....................................................................................................................9
CONCLUSION..............................................................................................................................11