Managing International Business

Managing International Business

Table of Contents
INTRODUCTION.......................................................................................................................3
National environmental analysis.............................................................................................3
Market entry strategy..............................................................................................................6
CONCLUSION............................................................................................................................9
RECOMMENDATION.............................................................................................................10
REFERENCES..........................................................................................................................11

INTRODUCTION
International business is including trade of technology, services and products to other
global countries. It will include cross border transaction of good and services between two or
more countries. These cross border transaction will include transaction of goods and services,
technology and capital. This transactions are known as overseas transactions and these will
include two macro scale factors. One of these factors are eliminating barrier and second one is
technological changes. Leon restaurant is fast food chain which is operating from UK. It was
founded in 2004 by John Vincent. It is providing services in 70 countries and want to increase
business in other countries. The report is providing knowledge regarding international
business activities. National market place is selected and pestle analysis of country is
discussed in report. External influences and modes of entry is being discussed in report
(Akcaoglu Wehner and Bolsinger 2018).
National environmental analysis
International business management is a process of performing all activities and
controlling all factors which can have negative impacts on the performance and effectiveness
of the company. In this modern era, there are several fast food companies or restaurants which
are increasing and expanding their business in internal market only because of being in the
competition. There are several factors which are increasing competition and put pressure on
businesses to expand businesses and develop their strategies (Maczka and et.al., 2016).
Technology and globalization is one of the main factor which are increasing competition. In
the context of LEON, it can be said that it already operates in UK, Ireland, Norway, Spain, US
and Netherlands. Now it wants to expand its business and operates in national market for
attracting wider range of customers and making a strong position in the market. There are
several fast food companies and restaurants in the UK such as McDonalds, Burgers king
which are increasing competition in the market.
Entering into a new market is not an easy task as before entering in the new national
market, company requires to identify their current situations and analyse all those factors
which can affect their performance. There are several external business environmental factors
such as political, economical, social, technological and others which can have critic impacts
on the effectiveness of LEON's performance. So, it is important to make an effective use of

PESTLE analysis tool and identify all factors or current situation of the market in which it
wants to operate.
Leon is a fast food chain which is operating in several countries and it is planning ot
increase business in other countries. So, we have taken Qatar which is located at western
peninsula and is officially known as state of Qatar. Qatar is delivering oil to people all over the
world and it is exporting oil on large scale. In Qatar people not have to pay income tax and it
is regarded as the lowest tax paying country in world. Leon fast food company is planning to
enter these market and attract customers so, the report will include pestle analysis of Qatar
which will state macro environment of Qatar (Chugan and Panchal 2016).
PESTLE analysis
Pestle analysis is key framework of analysing the business environment in country.
Pestle analysis include political, economical, sociological, technological, legal and
environmental factors. These factors are affecting business and factors are flexible enough.
These elements which is included in pestle analysis is stating the scenarios of the country and
industry. There are certain advantages of people analysis like it is easy and it includes cross
function a skills and individual is expertise in effective way. Pestle analysis have certain
disadvantages as well. User will include information and decision is depended on the pestle
analysis. Process of pestle need to be conducted regularly because it is changing regularly.
Political factors
In Qatar there no election held so, country is not having democratic government, but in
these case country is ruled by king, and he is the face of country all over world. There are
many foreign people living in Qatar, but they do not have right to apply for citizenship of
country. Country is building world-class museums and stadiums in which all other countries
will be playing Fifa world cup 2022. Government of Qatar is investing in sport activities of
country which will build strong image of country. People are provided every type of facilities
which state that they want to maintain good relation with government. There is no fluctuation
in economy and so country is training in effective way. In fast food industry company have to
follow rules and regulation of Qatar. Employees of this company which are working in Qatar
will be provided wages according to the rules of country (Fan, and et.al., 2016).
Economic factors