Managing International Business

Managing International
Business

Table of Content
INTRODUCTION...........................................................................................................................3
Key issues of international business................................................................................................3
Contemporary globalization.........................................................................................................3
Multinational enterprises' response to external influences..............................................................3
Activities of enterprises for business interests and socio-environmental impacts...........................3
CONCLUSION................................................................................................................................3

INTRODUCTION
International business can be understood as trade of technology, services and capital
along with products and capital or knowledge across international borders. Kenzo is French
luxury brand situated in Japan offering wide fashionable clothes and products to customers
worldwide. It involves cross-border transactions on global scale where business managers take
business expansion decisions. This report analyses the key issues of international business in
contemporary globalization business environment and activities which can be taken to enhance
its position as global brand.
Key issues of international business
Kenzo is one of the most successful Japanese brand offering large variates of fashionable
clothing apparels, products and services to customer worldwide stores. The brand has large
number of stores in UK and European where brand has established strong goodwill among
consumers with high quality standards and latest trend fashionable clothes (Reeb,Sakakibara,
and Mahmood,2020). However, it has been facing many issues due to foreign competitive
business culture of new brands emergence, decaying infrastructures and high tax rates due to
expansion into new countries. The key issues can be explained as follows :
 Pressures related to foreign competition of new brands coming up in fashion industry has
impacted the growth of big giant company. Decaying infrastructure and less productive
machinery equipments have slowed the growth in output for company due to which
competency has highly reduced. The company faces huge competitive business
environment where factors such as new technology used by global brands and dynamic
uncertainty due to changing customer preferences and internal stakeholders decisions
(Vandenberg,2020).
 The UK division stores are facing challenges due to slow economic growth and changing
taxes policies as they are relatively high in comparison to other countries. Overseas
government regulation and scrutiny with respect to health and safety workers right
regulations and environmental standards are relatively very low as compared to UK
business culture. Expansion into European countries are declining the revenue margins of
Kenzo as brand has to face large tax rates barriers and stringent regulations by
government which limits its business expansion efficiently (Gray,2019).