Managing Logistics and Technology: A Case Study of Coca Cola

Managing logistics and
technology

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Scope......................................................................................................................................1
Reasons for selecting the company........................................................................................1
Current situation including internal and external analysis.....................................................2
Supply chain strategies...........................................................................................................4
Supply chain policy................................................................................................................4
Management method..............................................................................................................5
Issues identified......................................................................................................................6
Using Information Systems (IS).............................................................................................6
Recommendations for supply Chain improvement................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Managing logistics and technology is used to make clear understanding about the overall
process of planning, material sourcing, production, delivering products to customers,
involvement of technicalities and returning of products. The technological innovation induce
wider change within logistics industry as it assist to make manual processing over larger amount
and information is stored in different manner (Munir and et. al. (2020)). As logistic management
could be defined to a process of planning, implementation as well as controlling of effective flow
along with storage of product and services as well as associated information from different points
of origin for consumption by using different technological modes in order to fulfil requirements
of customers and building customer satisfaction. The report below is based on Coca cola that is
an American beverage corporation that is incorporated under Delaware's General Corporation
Law with having headquartered in Atlanta, Georgia. The report below comprises of operational
plan and supply chain management along with suitable recommendations.
MAIN BODY
Scope
The logistics management is a subsequent of supply chain and comprise a process that
include adequate planning, implementation, control the efficiency and effectiveness of storage
and stock of offered goods and services that all collectively processed to meet market and
potential customers requirements and demand (Raut and et. al. (2019)). In support of effectual
supply management capability to manage customer service and supply network both get stabilize
with perfection. The scope of Coca cola is to manufacturer and sells finished beverage (soft
drinks, sports drink, water, plant based drink and dairy, juice, coffee and tea. It assist to attain
higher competitive advancement over longer period of instance along with this ability to
maintain long term sustainability also perceived with attentiveness. Along with that logistic
management of coca cola helps in in generating network design which is a primary function with
that is to be carried by a company for carrying out process of logistic management. logistic
manager specifically developed a network that could represents location as well as number of
their soft drinks production plants along with storage houses. Also with that logistic management
has a scope of procurement in terms of monitoring needed raw materials along with the
equipment for supporting production of soft drinks as well as company’s business. Also it helps
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in carrying out material dealing and order processing by processing their orders to customers in
an effective way so that their satisfaction level could be increased and revenues could be
generated in higher terms. Logistic management helps in managing their inventory by having a
proper amount of their raw materials of cold drinks and beverages products that helps in
facilitating production and a constant supply towards customers.
Reasons for selecting the company
Coca cola is the most recognizable and valuable brand and World’s largest beverage
organisation and offers about 4000 options of drink through 500 different brands.
Figure 1https://blog.route4me.com/makes-coca-colas-supply-chain-logistics-great/
(Source: What Makes Coca-Cola’s Supply Chain and Logistics So Great?, 2021)
The success of coca cola is dependent on the supply chain network and a logistic process
that assist the work progressing seamless of effectual operational functioning (Tijan and et. al.
(2019)). The reason behind the selection of Coca-cola is to measure the different basis that is
followed by company to manage its logistics and supply chain long with technological
advancement.
Current situation including internal and external analysis
The internal and external analysis provide basic details and factors that has direct impact
over the working tendency and proficient through which possible range of benefit is attained
over regular basis.
SWOT analysis: It is an analysis that is required to be analyse under which factors those
have direct impact working progress of business is measured in adequate manner. The Swot of
Coca cola is as explained below as:
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