Managing People and Team

Running head: MANAGING PEOPLE AND TEAM
Managing People and Team
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1MANAGING PEOPLE AND TEAM
Table of Contents
1. Introduction............................................................................................................................2
2. Discussion..............................................................................................................................2
2.1. Company Background.....................................................................................................2
2.2. Global competitive strategy of Google...........................................................................3
2.3. Topics trending about Google.........................................................................................3
2.4. Management challenges for the organisation..................................................................3
3. Conclusion..............................................................................................................................3
References:.................................................................................................................................3

2MANAGING PEOPLE AND TEAM
1. Introduction
Globalisation is one of the most significant defining issues in the recent era. The
terms “multinational” and “global” are many of the times, used interchangeably in the
businesses world-wide. It is so much used as same that it is not even surprising that the
people now assume these terms as synonymous (Steger, 2017). Notwithstanding this fact,
they are different. However, this report is going to elaborate on analysing an international
business in terms of its global competitive strategy along with the challenges it is facing in
the current market scenario. The chosen organisation for this purpose is Google Inc.
2. Discussion
2.1. Company Background
Google Inc. was founded in the year 1998 by Sergey Brin and Larry Page in a garage
(Strom, 2018). It was when they were doing their Ph.D. at the Stanford University in the
California. It is an American search engine company. Above 70% of the online search
requires all over the world are handled by this company by placing it at the heart of
experience of most of the internet users today. The headquarters of the company is based in
Mountain View, California. It is also to note that Google started as one of the online search
companies but at present, it offers more than fifty internet services and products right from
the e-mail or the online document creation to the creation of tablet computers and software
for the cell phones. With the same, the 2012 acquisition of the Motorola Mobility put it in a
position for selling hardware in forms of cell phones (Eesley & Miller, 2018). The huge
product portfolio as well as its size make it one among world’s top four most influential firms
in the high technology marketplace with Microsoft, IBM and Apple. However, it is also to
note that Google’s original tool is still remaining the core of its world-wide success and
acknowledgement. In the year 2016, Alphabet, of which Google is the subsidiary company,