This report discusses the market pressures faced by Qantas Airways and identifies three critical challenges that the organisation is facing in the current marketing conditions around the world. The three critical challenges which are chosen to be discussed in this report are adapting to innovation, managing the dynamic workforce and talent acquisition. Recommendations will also be provided on the chosen challenges that will help the organization to overcome the pressures that are affecting the human resource policies as well as the business operations of the multinational organization and enjoy the competitive edge over the rival organizations of Qantas Airways.